Live coverage of Apple's September 5 "The Beat Goes On" Special Event in reverse chronological order:

• AAPL: 9/5, 2:26pm EDT: $138.78 (-$5.38, -3.73%, Volume: 54,872,541)
• AAPL: 9/5, 2:22pm EDT: $140.32 (-$3.84, -2.66%, Volume: 52,405,672)
• Event concludes. Thank you.
• KT Tunstall on-stage to perform...
• Jobs thanks Apple's iPod team to applause...
• Aggressive: 8GB iPhone is now just $100 more than 8GB iPod touch.
• AAPL: 9/5, 2:17pm EDT: $140.89 (-$3.27, -2.27%, Volume: 50,909,123)
• iPhone: No 4GB model any longer. 8GB is US$399 (was $599) starting immediately!
• Jobs: We wnat to make iPhone more affordable for more people...
• Jobs recaps: iPod shuffle: 5 new colors, New iPod nano, New iPod classic, revolutionary iPod touch...
• Oct. 2: 600 Starbucks get Wi-Fi, 350 in San Fran, Feb '08: 600 in LA, then Chicago in Mar. All Starbucks to be Wi-Fi enabled by '09
• AAPL: 9/5, 2:09pm EDT: $141.15 (-$3.01, -2.09%, Volume: 48,636,939)
• Free access to iTunes Wi-Fi Music Store via Starbucks' Wi-Fi (5,800 Wi-Fi stores in U.S. more coming...)
• Starbuck chairman Howard Schultz: We open 7 stores per day, over 14,000 stores, 50M customers per week.
• Starbucks aware: near a Starbucks? iPod touch will tell you what song is playing and you can buy it - can see the last 10 songs played at Starbucks
• AAPL: 9/5,1:59pm EDT: $141.76 (-$2.40, -1.66%, Volume: 46,518,565)
• iTunes Wi-Fi Music Store for iPhone, too! Coming via update later this month
• Dock the iPod touch and it syncs to your Mac or PC
• iTunes Wi-Fi Music Store: same prices, full library as iTunes Store
• iTunes Wi-Fi Music Store (hey, we called it right, for once!!!)
• iPod touch: 8GB for $299, 16GB for $399 - to ship "this month, in just a few weeks"
• AAPL: 9/5,1:47pm EDT: $142.19 (-$1.97, -1.37%, Volume: 43,876,978)
• iPod touch: Apple's first Wi-Fi touch product to ship worldwide
• iPod touch battery: 22hrs audio, 5hrs video playback
• IPod touch: 802.11 b/g Wi-Fi
• iPod touch: same UI as iPhone, zoom, pinch, spread, etc. YouTube via Wi-Fi included
• iPod touch: comes with Safari Web browser
• iPod touch: sensor for auto landscape viewing
• iPod touch: Wi-Fi. 3.5-inch diagonal multi-touch display
• AAPL: 9/5,1:35pm EDT: $142.40 (-$1.76, -1.22%, Volume: 40,017,083)
• iPod touch: same size as iPhone, but thinner. "One of the 7 wonders of the world."
• Introducing the "iPod touch" - 8mm thick (thin) multi-touch UI...
• Jobs: "We're not done yet"
• iPod classic battery: 40hrs audio, 7hrs video playback
• iPod classic: full metal case design: US$250 for 80GB, $350 for 160GB - available today
• iPod classic: 80GB, 160GB, thinner than 5.5-gen iPods, 40,000 songs in your pocket!
• Jobs shows new iPod nano TV spot: "Now, a little video for everyone."
• iPod nano battery: 24hrs audio, 5hrs. video playback
• iPod nano: 4GB and 8GB (4GB only in silver) US$149, $199 respectively - works with Nike+
• Jobs shows Hodgman appearing on Daily Show with John Stewart on new nano
• video looks very good on new nano's high density screen
• iPod nano: new UI - clean, as usual
• iPod nano: extremely thin... Comes with three games bundled
• iPod nano: 2-inch diagonal screen, 204 pixels per inch, brighter, QVGA 320x240 res - highest pixel density Apple's ever shipped (looks great!)
• iPod nano: red (RED), silver, blue, green colors
• iPod nano: games, metal case...
• iPod nano: video-capable, Cover Flow...
• iPod shuffle: new colors for holiday season: red (RED), silver, light blue, teal, green
• Today we will refresh every single product in the lineup...
• Over 110M iPods sold to date
• iTunes shows "bell" icon next to ringtone-capable songs
• Jobs plays ringtone "All we are saying is give peace a chance..." Jobs: "That's for when NBC calls."
• Jobs demoing iTunes custom ringtone maker
• Up to 30-seconds for ringtones, fade up, fade out, make it before you buy to sample
• $0.99 buy song, $0.99 make ringtone = $1.98 custom ringtones
• Custom ringtone maker built into iTunes, sync to iPhone
• Ringtones: Custom ringtone maker, use 500,000 "participating songs." 99-cents extra for ringtone.
• New iTunes version today
• Over 550 TV Shows, sold over 95M to date
• iTunes Store is #3 in the U.S.
• 6M tracks in each of the 22 iTunes Stores' libraries
• Customers have bought over 3B songs
• iTunes Store is #1 in every single country (22 currently).
• 600M iTunes software downloads
• Steve Jobs takes the stage: "Thank you."
• Anticipation and excitement palpable
• Turn off cell phones, etc. announcement...
• AAPL: 9/5,12:59pm EDT: $144.30 (+$0.14, +0.10%, Volume: 27,012,148)
• AAPL: 9/5,12:55pm EDT: $144.15 (-$0.01, -0.01%, Volume: 26,708,096)
• People taking their seats...
• AAPL: 9/5,12:51pm EDT: $144.11 (-$0.05, -0.03%, Volume: 26,336,522)
• Test Kelp: 9:49am PDT via iPhone.
• Waiting for event to begin...
• AAPL: 9/5,12:46pm EDT: $144.37 (+$0.21, +0.15%, Volume: 25,898,498)

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• Apple's event is scheduled to begin on September 5, 2007 at 10am PDT / 1pm EDT / 5pm GMT.