Apple's "1984" Commerical
On
January 22, 1984 during the Super Bowl, Apple ran their
famous "1984" commercial. The voice-over intoned:
"Today,
we celebrate the first glorious anniversary of the Information
Purification Directives. We have created, for the first
time in all history, a garden of pure ideology. Where
each worker may bloom secure from the pests of contradictory
and confusing truths. Our Unification of Thoughts is
more powerful a weapon than any fleet or army on earth.
We are one people, with one will, one resolve, one cause.
Our enemies shall talk themselves to death and we will
bury them with their own confusion. We shall prevail!"
At
that moment, the shocked masses saw the hammer fly through
the screen. Then millions saw these words and heard
them spoken aloud:
"On
January 24th, Apple Computer will introduce Macintosh.
And you'll see why 1984 won't be like '1984.'"
In
June 1999, TV Guide ran a cover story on the
"50 Greatest Commercials of All Time."
Apple's "1984" ad was #1 on the list. |
