Can Microsoft catch up and counter the threat exemplified by Apple’s revolutionary iPad?

“There are several conceits that Microsoft enjoys these days. If one can figure out how to demolish those conceits, Microsoft will be placed in such a difficult position that even superb leadership would be hard pressed to cope with it all,” John Martellaro writes for The Mac Observer.

Here are some of those conceits that Microsoft enjoys in 2010:
• A personal computer should have a monstrous OS with 50 million lines of code. A great deal of customization should be available to the users. It should have a lot of device drivers. It should be capable of generating content with various tools like compilers, Web design tools, CS4, and so on — even though perhaps only one percent of typical users are able to understand and exploit those tools.
• A personal computer should have a large complex OS that allows developers to create complex applications – which has the byproduct of unintentional security problems. The two together should paint a giant bullseye on the user, enticing people from all over the planet to steal data, identify, and CPU cycles. It should require a lot of time and energy to update and secure this OS.
• A personal computer needs to have a complex, expensive Office Suite that only a few people can master. For the sake of compatibility with the business side, the same complex suite must be purchased, used at home, and wrestled with.

Martellaro writes, “One of the things to watch for in a visionary like Steve Jobs is recurring themes. Remember the Apple ads from 1984 showing the original Mac being carried around in back pack? I even recall an ad showing it in a bicycle basket. That concept was premature, but the iPad, thanks to technology, may finally be able to instantiate Mr. Jobs’ dream of the ultimate appliance computer.”

Full article – recommended – here.

51 Comments

  1. iPad is not a computing device. It is a social interaction and media consumption appliance. The word computing or computers should not appear any where near iPad no matter how the geeks may want.

    This is not to say iPad is not capable of having complex applications to perform any kind of computing desired. It simply will be done in a manner more like an appliance and less like a computer (window/Mac OS).

  2. You can count that HP will have a crude, simple, plain, basic (choose whatever adjective you feel applies) copy with touch controls and touch menus within a year. Running Windows 7 lite or something. It will be converted Netbook hardware with touch screen and whatever music and video and browser apps they can cram in. Maybe even Dell will try one, they copy everything else Apple does… Of course Amazon will have to respond too…

    Just remember, Apple did it first.

  3. RE: “Next we’ll see baby buggies with iPads in them because their users will baby their iPads.”

    I have a iPad nursery setup at my place for everyone who can’t afford Kindercare. Interested schmucks need apply. I take checks.

  4. It’s far more likely that… “Saddam Hussein can come back and counter the threat exemplified by advancing U.S. forces”…

    Even if Microsoft resurrects itself from its foggy morass of flailing market decisions to build a tablet, it will be way too little, and much too late.

  5. @Gabriel:

    Ssshhhh! (Whispers): Leave that used car salesman in place for as long as it takes! We’re almost there!

    Peace.
    Olmecmystic ” width=”19″ height=”19″ alt=”cool smile” style=”border:0;” />

  6. The iPad and netbooks are companion devices, not computer replacements. Households will still need at least one computer, but not several, especially laptops. Companies will still need computers for some jobs, however most employees will only need a task specific device. They can be easily replaced and give more security. Currently netbooks can’t compete. The bloat of Win anything keeps their small processors from being efficient. The worthless trackpad and keyboards makes them hard to use. Who is creating software that runs well on them now? Google is already years ahead of MS in being able to jump into this market. MS will have to make some fundamental changes to keep up, however they do have the talent and resources to do it. The questions is will they.

  7. I think the smartest thing Apple could have done differently would be iWork for iPad that saves primarily in MS Office format.

    Like it or not, 99.999…% of the world’s documents are in that format and Apple could gain more converts by providing a tidy front end to the office format, than by siloing their users into a 0.00000…1% format.

  8. “Microsoft will be placed in such a difficult position that even superb leadership would be hard pressed to cope with it all”

    With superb leadership, MS could wipe the floor with Apple.
    They just don’t have superb leadership.

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