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bring out new LED Cinema Displays for desktops and make it capadable with older Mac's or at least adapters

#1 is a really good idea except that crocodiles are all wrong for Apple's image. Maybe wild snow leopards.

The trouble with crocodiles is that they always escape from your moat and breed in the sewers, yielding foul-smelling hordes of slavering killers climbing out of people's lavatories in the night. Trust me people, when that happens, it's a public-relations nightmare.

Snow leopards, on the other hand, will try to escape but they always come back for the raw rack of gazelle ribs.

Sweet Jesus on a pogo stick, don't these journalists do their homework?

Jan 10, 09 - 02:42 pm Comment from: nekogami13

Why would you put snow leopards in a moat(a water filled pit)?
Wouldn't they drown?

The snow leopards would roam in a grassy area in front of a tall fence around Apple HQ, but there would be no fence between the snow leopards and the street. The snow leopards would would not leave the grassy area ... because Steve Job told them not to.!

Same old sh*t, different, anal-yst

you people need to quit bogarting the joint and pass it to others who are yet to be as loaded as you are.

Jan 10, 09 - 03:56 pm Comment from: Macintosher

@nekogami13

Many moats are now dry in the UK for health and safety, not to mention budgeting for their care, reasons. Thus, one of these would be ideal.

@Sum Jung Gal

Crocodiles do not enter sewers. The idea that they do goes back to a minor and unverified news article in the New York Times - in the early 20th century - concerning a group of boys who had battered a crocodile to death in NYC. It had been dragged out of an inversely flooded storm conduit, and thus had no relation to normal sewerage systems. It seems that the crocodile escaped from a ship containing exports of crocodiles for zoos in Europe. The issue with crocodiles is that they also enter wet grassland. Think a rainstorm and crowded streets... you get the idea. They get confused and go for lunch.

Personally, I'd like to see them come out with a "hobbyist" computer - a mini tower that you can access easily like the MacPro.

There's one additional thing that Apple needs to do for it's iPhone clients... DUMP AT&T;ASAP!

I JUST SPENT 3 HOURS TRYING TO FIND OUT WHY AT&T;WOULD PRE-APPROVE ME FOR AN ACCOUNT, ALLOW ME TO ORDER A iPHONE SPECIAL, i.e. a 16 GB rehab model, CONFIRM THE ORDER AND THEN 10 DAYS LATER WHEN I CALL TO ASK WHERE MY IPHONE WAS TO BE THAT THE "SYSTEM" HAD KILLED THE ORDER AND O'YES, THE SPECIAL IS LONG GONE!

AT PRESENT I Spend something in the area of $200.00 for ATT-UVERS services, i.e cable, internet and land line phones for two Mac computers...AT PRESENT THAT MONTHLY INCOME IS IN REAL DIRE STRAITS SERVICES, I.E. CABLE, INTERNET AND PHONE FOR TWO COMPUTERS...

THANKS FOR ALLOWING ME TO VENT A BIT!

DO NOT BE FOOLED THE SO CALLED ATT STILL HAS A LOT OF SMC BS IN IT'S MAKEUP!

Jan 10, 09 - 04:27 pm Comment from: HMCIV

If I had the money, I know I'd build a moat and fill It with crocodiles. I think it's a great idea!

P.S. - on an unrelated note, can I borrow one of Steve Ballmer's socks for... something.

1. Moats? Animals?
His Steveness would fill the moat with Snow Leopards that ride around on Crocodiles, like stealth Sea-Doos.
And yes, of course, the Snow Leopards would have frickin' laser beams attached to their heads.

Jan 10, 09 - 04:46 pm Comment from: Wingsy

When I saw this was from InfoWeek I thought, Oh boy, another round of stupidity. But this list has some merit. Some.

1. Build A Moat Around Apple Headquarters, Fill It With Crocodiles
The stupid one.
2. Give Users Something Shiny In Snow Leopard
Totally unnecessary. Give us speed, stability and no-bloat and most all Mac users would be very happy.
3. Add Basic Features To The iPhone
You mean cut-n-paste? Or reminder beeps for a missed call (MY favorite want).
4. Come Out With A Netbook
Maybe.
5. Establish A Clear Path Of Succession
Yeah, feed the Apple critics something to shut them up about this.
6. Develop Low-power, High-performance Processors For Portable Devices
Ever heard of PA Semi? Don't you people keep up?
7. Clarify Policies In The App Store
Good idea, but certainly not an original one.
8. Improve Enterprise Support
Maybe, maybe not. I for one don't need it.
9. Continue The Fight Against DRM
A given.
10. Stay Classy, Apple
Certainly no problem for Apple.

/* 2. Give Users Something Shiny In Snow Leopard
"Totally unnecessary. Give us speed, stability and no-bloat and most all Mac users would be very happy." */

Well said- EXACTLY. I'm SICK of eye candy. Apple was starting to lean that way with that stupid fanning thing in the initial release of Leopard. The leaning tower of icons.... whatever.

Snow Leopard will be the return of what an OS should be. Fast, Lean, Powerful, Useful and non intrusive... like it's not even there.

Get rid of some of the worthless eye candy! Don't add more performance-killing eye candy. Simplicity and ease-of-use is the key to Apple's success.

I will pay for a significant increase in performance.

Finally, Apple should stay focused on security. A lack of viruses is a huge advantage for OS X at this point. Windows is dying in part because of the time consuming virus protection crap.

Jan 10, 09 - 05:34 pm Comment from: BC Kelly

#10 is built into Apple's DNA

How Jobs can go away

But always be around



BC

Jan 10, 09 - 05:56 pm Comment from: DanielM

Re: Establish A Clear Path Of Succession

I wonder if Mitch Wagner's boss has one. I'll bet Mitch is not part of it.

Incidently, does anybody think that Mrs. Mitch Wagner has someone in mind to step in if Mitch can't perform? It would be tragic if it failed to survive him. Mrs. Wagner needs to disclose a clear plan of succession for her husband.

Afterall, It would seem to be something that Mitch has a Viagra-induced reaction for.

Jan 10, 09 - 06:09 pm Comment from: luke255

1. Build A Moat Around Apple Headquarters, Fill It With Crocodiles
Only if they have frickin Apple lasers on their frickin heads.

2. Give Users Something Shiny In Snow Leopard
No, just make it take up 1GB and run 20 times faster than Leopard!

3. Add Basic Features To The iPhone
Bluetooth OBEX, MMS, Tethering, Video and or sound capture, Scrobbling and push notifications for App Sore apps would be nice. Cydia helps with these though!

4. Come Out With A Netbook
Not going to happen. Just get an MSI Wind and sail over to 'the Bay'

5. Establish A Clear Path Of Succession
Who says there isn't one?

6. Develop Low-power, High-performance Processors For Portable Devices
PA Semi?

7. Clarify Policies In The App Store
Agreed

8. Improve Enterprise Support
Lets see what Snow Leopard has in store. This might benefit Apple, but it might not...

9. Continue The Fight Against DRM
The fight will be over by April.

10. Stay Classy, Apple
Of course.

Jan 10, 09 - 06:18 pm Comment from: Asmodeus

11. Ignore the anal-ysts and those who don't understand Apple's market strategy AT ALL (i.e. the "Apple must sell a cheapass, headless, upgradable Mac that will cannibalize Mac Pro sales and cater to the vocal, whiney minority who want one" crowd).

12. Continue to ignore the "Apple is gonna FAIL if they don't come out with a cheapass, headless, upgradable Mac" minority. 27 billion dollars in the bank sure sounds like they know what they're doing to me; the elitist, entitlement-prone whiners be damned.

I want to see Apple take security to the next level.

iPhone - abililty to lock, wipe and track from iTunes

Mac - Application-level security, so that 3rd party apps can only do what it says on the tin, to be proactive against social engineering type trojans

Jan 10, 09 - 06:22 pm Comment from: Asmodeus

@G Spank: not gonna happen, so shut up about it already.

4. Come Out With A Netbook- now why would they want to come out with a piece of crap like a netbook?

8. Improve Enterprise Support- I disagree. They should continue to push ZERO marketing to the enterprise. SCREW the enterprise. Let Dell continue to sell to them and flounder.

Jan 10, 09 - 06:33 pm Comment from: DLMeyer

Asmodeus ... I pretty much agree with G Spank, we may differ on the details.
"It sells boutique products that cost more than the competition"
That's like saying BMW, MB and RR sell "boutique autos" that cost more than the competition. I don't believe many who know the difference would class anything from GM or Ford as "competition" for these brands. And ... GM and Ford are losing! Sure, you can say it's Toyota and Honda who are "winning", but BMW is doing just fine, thanks.

Jan 10, 09 - 06:36 pm Comment from: Ray

Articles like this are a constant reminder of how easy it is to be the CEO of Apple.

just my $0.02

One thing that underpins the popularity of netbooks is free or inexpensive internet access. Is free or inexpensive internet access certain to survive this crisis?

Jan 10, 09 - 08:57 pm Comment from: ElderNorm

Sorry but I agree that its just another stupid writer that has NO idea of what is going on and is just parroting the things they have heard or seen on the net.

No brains or effort, just quick noise for a deadline.

Just a thought.
en

Jan 10, 09 - 09:34 pm Comment from: buliguo

I agree with the author that Apple products are simply "too" expensive (I already expressed that opinion which is that of 80% of the prospective buyers-who do not want nor need a ferrari to move around). Why find the remark impotable? Again, go to any computer section of any big superstore and look at how many people play with Apple computers for instance instead of PCs. Encore again, Apple stores are the biggest obstacle to Apple retailers doing a motivated and rewarding job of advancing Apple machines at the street level, where real, everyday people are.

The "vetting" of any potential Steve Jobs successors, that is- the same type of obsessive-compulsive scrutiny that Jobs gets over his health issues, would simply add to the chaos and uncertainty and help no one. What is Microsoft's "Plan of Succession?" Dell's? Do people really believe there isn't one for Apple? Do we all have to know?

If you're that paranoid about the company, don't invest in it. Better yet- shut up already!!!

Jan 10, 09 - 11:24 pm Comment from: buliguo

auramac, right you are. Enough of Steve's bile and saliva problems. Quick! a wide moat around his private castle, and let us build a wall of confidence in the company. All the rest is speculations and innuendos likely to profit some greedy investors and financial experts, of the kind that is driving our economic system down to the dogs.

1. Build A Moat Around Apple Headquarters, Fill It With Crocodiles

What for? To keep the press out?

If a moat is a problem with snow leopards, build a new HQ in northern Siberia (or Minneapolis). Let the cats prowl on the ice.

5. Establish A Clear Path Of Succession

Why? Don't give the pundits credibility by acknowledging them.

6. Develop Low-power, High-performance Processors For Portable Devices

No! No! NO!!! Apple, there's a reason you've always used others' chips. Focus on what you do best: integration, experience, design. Leave the master alchemy of processors to those who do that best.

"Clear line of succession" is actually a BAD idea. Especially if SJ plans to be around for some time (which I believe he does).

LOS tells everyone who wants to be CEO but will not be that they should start taking the recruiter calls and be CEO elsewhere. It's the end of Camelot.

SJ is right... the point is to have lots of bench strength and lots of execs who can take over. And let 'em all think they have a shot.

Besides, we all know Tim Cook can run Apple. And nobody can be SJ. And the pundits said (year ago) that Apple needed to lower its prices, retail would never work, etc. etc.

Fog

There's a little child
Running round this house
And he never leaves
He will never leave
And the fog comes up from the sewers
And glows in the dark

Baby alligators in the sewers grow up fast
Grow up fast
Anything you want it can be done
How did you go bad?
Did you go bad?
Did you go bad?
Somethings will never wash away
Did you go bad?
Did you go bad?


Enjoy.

5. Establish A Clear Path Of Succession

Hell, yeah! Who replaces Ballmer?

Jan 11, 09 - 04:04 am Comment from: MacSheikh

Yeah, i disagree with #1 too.

I'd just put some hippos (males and females) in the moat. Way more alert, more aggressive, more territorial and packs a bite more powerful than crocs!

Suggestion that iPhone/iPod touch needs task list that syncs with iCal, +1.

Comparing iCal with Outlook is the only comparison with Windows that makes me jealous.

What is Microsoft's "Plan of Succession?" Dell's?

None needed, as these companies are unsustainable.

Ballmer and M. Dell are gonna ride their ships to the bottom.

I like the croc idea. I think it's something that has a point, of getting rid of spies.

Their NO 1 priority is to fix the mighty mouse

I'd just put some hippos (males and females) in the moat. Way more alert, more aggressive, more territorial and packs a bite more powerful than crocs!

Just put the members of this forum in that moat (well there's Zune Tang, but we can eat him).

Give us Apple's latest twice a year, and access to the Stevenotes. NOBODY will get through!

Jan 11, 09 - 10:11 am Comment from: MacSheikh

@ munch

On second thought, i think your idea's much better than mine!

1. Forget it, stupid comment
2. Snow Leopard will be a fine tune performance boost
3. Copy/Paste for iPhone
4. Netbook is worthless, Macbook Air can do more already.
5. Steve Jobs is not leaving or going anywhere.
6. Intel is already doing low power processors
7. App store is fine.
8. Enterprise is moving forward
9. DRM is already DEAD, announced at Macworld 2009
10. Apple is classy and isn't changing period.

4. Come Out With A Netbook

Better yet - redefine the Netbook...

"Me Too" products always suck. Apple should bring out a morphed iPod Touch that can run full out iLife/iWork and other Mac apps.

Give it a 6x3.5 inch screen so it can fit in a shirt pocket, a slot for memory cards and dock connector including FireWire 800.

If Apple were to do this, priced competitively, I think Apple could destroy the nascent netbook market, redefine it and create a new market.

Apple has such powerful mindshare today that they could remake that segment.

In addition to needing a much more powerful antiperspirant (do they make tampons for the underarms?), Monkey Boy would need to change his pants.

There is no (MDN MagicWord) "doubt" in my mind.

I call foul. Point #1 has two actions in it, and neither make any sense. So #1 should be replaced by these two:

- Double the drive space on all iPods and iPhones.
- Offer a definitive guide to iPod and iPhone accessories so that compatibility can be easily understood.

Since the term "netbook" means different things to different people, we can only assume that the author expects a portable computer even more stripped of features than the minimalistic MacBook Air. We all know how popular that would be. Bad idea. A good idea would be a new rugged enterprise-oriented upsized iPod Touch with bulletproof security.

Two more:
- Offer a new line of desktops: a new Mini, a new mid-level machine, and the top dog Pro line.

- In the mid-level desktops and Pro desktops, offer Blu-Ray read/write drive options but completely shun HDMI ouputs altogether. Use firmware to prevent direct copy of discs. Offer full-resolution video (NOT audio) output via DisplayPort and/or DVI, and offer full-resolution audio only through audio card connections. Offer DRM-capable adapters for those who need an HDMI handshake for their big-screen TVs. For everyone who wants to watch Blu-Ray on their DVI-enabled high resolution monitors, they will simply plug and play.