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Sun, Mar 21, 2010 - 05:45 AM EDT  —  AAPL: 222.2499 (-2.4001, -1.07%)  |  NASDAQ: 2374.41 (-16.87, -0.71%)

Fruitless pseudo Macworld snoozefest begins in San Francisco
Tuesday, February 09, 2010 - 09:33 AM EDT

"There'll be no Steve Jobs keynote, no gigantic Apple booth, and only about half as many exhibitors — roughly 220 vs. nearly 500 last year, according to Ars Technica," Philip Elmer-DeWitt reports for Fortune.

"But IDG World Expo has determined that the show must go on — at least for one more year — and so from Tuesday Feb. 9 to Saturday Feb. 13, San Franciso's Moscone Center will host the software vendors, accessory makers, iPhone developers, fanmag publishers, celebrity bloggers, AAPL investors and Mac faithful that are the Apple community," Elmer-DeWitt reports.

Elmer-DeWitt's five highlights:
• David Pogue, Thursday 9 a.m. PT
• Kevin Smith, Thursday 2 p.m. PT
• Leo Laporte, Friday 2 p.m. PT
• John Gruber, Friday 4:30 p.m. PT
• iPad discussion: Saturday 1 p.m. PT

Full article here.

MacDailyNews Take: Thrilling. Wake us when it's over or when IDG World Expo comes to their senses, whichever comes first.

Macworld 2010 is now a vestigial event. IDG is dragging around the corpse just like they did in New York and Boston. How long until IDG buries the poor, decaying thing this time?

MacDailyNews Note: 7:55am PT: There seems to be some confusion as evidenced by some of the reader feedback below. To clarify: We're not saying don't go. We're not saying don't support the companies that show up this year. We're simply saying that we find it to be far less interesting and we wouldn't rush to book plane tickets and hotel rooms for next year.

MacDailyNews Note: 10:05am PT: More clarification: Nobody loved Macworld Conferences and Expos more than us. "Loved," past tense, as in: When there were real Macworld Expos. We will miss them, but since we have had over a year now to get over it, and they are an anachronism, please forgive us for not being maudlin today.

We'd rather see it dead than lingering too long; a pitiful, poorly-attended shell of what it once was.

Apple conducts localized mini Macworld Conferences and Expos every day of the year in hundreds of locations worldwide. More info: here.

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Reader feedback page 1 of 2 pages:  1 2 >
Feb 09, 10 - 10:38 am Comment from: silverhawk

Hey MDN, it's still a Mac love fest, if you don't like it don't go. Jeez.

Feb 09, 10 - 10:41 am Comment from: Jon

Yikes, MDN.
By that same measure, MDN is a complete waste of time because Steve Jobs isn't personally addressing us. I thought MDN supported the Mac community.

Feb 09, 10 - 10:42 am Comment from: moe

I second silverhawk's comment. Why bash the Mac centric shows. It's all love, except form MDN.

Feb 09, 10 - 10:44 am Comment from: theloniousMac

Leo Laporte. lmfao. What, they couldn't get Gilbert Godfreid?

Feb 09, 10 - 10:44 am Comment from: Johnny Yardrocks

I guess it's true what some say.... MDN's author is a snobby elitist. Sad

Feb 09, 10 - 10:46 am Comment from: Dirty Pierre le Punk

In a Windows centric world, surely every bit of effort to push the Mac ecosystem is worth it. Why knock them for giving Apple a bit of free promotion? If I was in range, I'd go to it.

And Jon's right. What does MacDailyNews bring to the party that these guys don't?

Feb 09, 10 - 10:46 am Comment from: mike

So.... iPad cases?

raspberry

Feb 09, 10 - 10:48 am Comment from: ElJay Wilson

MacWorld is important despite Apple's stupid decision not to support it. MDN's author needs to wise up before MDN ends up on most peoples "do not view" site.

Feb 09, 10 - 10:48 am Comment from: Phil

When exhibitors go from 500 to 220 - apparently most of the Mac community feels the same as MDN.

If Apple ain't there - why bother?

Way to support the platform MDN.

Feb 09, 10 - 10:52 am Comment from: mike

@dirty pierre,

unless you work for the IRS, i'd say its Ives/Jobs world, we're just livin' in it.

Feb 09, 10 - 10:55 am Comment from: Gilby

Did someone mention me? KInda snarky MDN?

Feb 09, 10 - 11:00 am Comment from: Tetrachloride

Apple is at the Expo incognito, at least some of the employees or their friends. They want to see the customers, the salespeople, the products, the buzz -- even if Steve doesn't sanction their attendance..

Apple should have a big display there even if there is no keynote. For the love of Tom, Dick and Mary, have a display with a couple hundred iPads.

Feb 09, 10 - 11:01 am Comment from: DLMeyer

"Fruitless" ... the original iMac and iBook won't be on display? What a let-down! Who would go to such a waste of time? Like going to a church that doesn't have an ALTAR!
Anyway ... thank you, MDN, for showing your elitist, butt-licking colors. It isn't enough that Apple wins. It isn't enough that Apple's obvious enemies are crushed into the dust of the street. No. Anyone who lacks the Apple label must also be destroyed, crushed, rendered non-exitent, before your toadying will be satisfied.
Steve Jobs said "No MacWorld Boston" and MW moved back to NYC ... where it was abandoned. Now he has decreed "No MacWorld (period)" and you roll right along with it. How sad that you and SJ think so little of the user community.

Feb 09, 10 - 11:03 am Comment from: Big Als MBP

I always wanted to go to a Macworld. Now that I have the time and the resources to do so, Apple craps out of the proceedings.

Damn you Apple! Damn you to Hell!

Sorry, I was channeling Charlton Heston for a second there.

Feb 09, 10 - 11:08 am Comment from: itsmarkda

Wow. Pretty harsh MDN. Your "Take" is often quite biting, but it is disappointing to see those teeth turned on the loyal Mac community. The same community that visits your site, and when requested, donates to help you out.

I, for one, am attending.

Feb 09, 10 - 11:09 am Comment from: Bob

Maybe Gruber will blather on about his stereotypical liberal ramblings. He may know some Mac stuff but he's a retard when he posts his stupid politics shit.

Feb 09, 10 - 11:12 am Comment from: MacBill

Wow, MDN, biting the very hand that feeds you?

WTF?!

I thought you supported the Mac community, not just Apple Computer and their press releases.

MacWorld is an important place to go to meet all the major Mac vendors in one location.

In the spirit of your take:

"Hey everybody, stop visiting MDN beause it's not Apple's website! MDN is a snoozefest!"

Feb 09, 10 - 11:14 am Comment from: Ray

There you go.....Apple and MDN kicking the independent developers in the teeth.
Hey brilliant MDN...How many of the zillions of applets available in the iTunes store are written by Apple?...How many are written by Independent developers? Maybe they need to write for Google...you know the guys that are showing them respect right now.

just my $0.02

Feb 09, 10 - 11:19 am Comment from: Nic

Wow, I'm usually not only an Apple fanboy, but also an MDN fanboy. But this time, I have to echo the other comments. I was a bit surprised at the negativity. =|

Feb 09, 10 - 11:23 am Comment from: Scott

What? No Enderle on the schedule?

Feb 09, 10 - 11:28 am Comment from: Phil

MacDailyNews
where mac news comes first

Should read:

MacDailyNews
where elitist apple news comes first

Feb 09, 10 - 11:29 am Comment from: Ubermac

Used to attend always when I could, was fun...

what's with bashing of the show?

Feb 09, 10 - 11:30 am Comment from: Macaday

I'm inclined to agree with the consensus above, MDN is the one that is out of step here.

Feb 09, 10 - 11:30 am Comment from: Journo

And now for some facts:

1. MacDailyNews was right about Macworld Boston w/o Apple.
2. MacDailyNews was right about Macworld NYC w/o Apple.
3. MacDailyNews is right about Macworld SF w/o Apple.


Look at the related articles. Throughout the years, MDN has been perfectly consistent in their Takes regarding Macworld Expos that lacked Apple's participation.

There are very few, if any, bigger supporters of the Mac platform than the folks at MacDailyNews.

Feb 09, 10 - 11:30 am Comment from: DogGone

Yes MDN you really hit a low this time.

I get why Apple are not getting involved this time. They have better ways of promoting their products now. Plus they want to get away from the expectation of having to release products for the show.

But still there are large number of third party manufacturers that showcase their wares at the show. It's a shame that this avenue is being dropped.

Feb 09, 10 - 11:34 am Comment from: tfabacher

I would ask for an apology or plan to just stop reading your blog.

Feb 09, 10 - 11:35 am Comment from: Jon

Journo,

That's rather beside the point. The point is that MacWorld, like MDN, is an outlet for the Mac community.

Feb 09, 10 - 11:36 am Comment from: Opj

So let me get this straight, mdn, it is bad thing to have a show highlighting mac products. It is bad that people are writing software for the mac and selling mac accessories.

We should make fun of folks supporting the mac.

We should be happy that one of the main venues for exposing people to new maccentric products might go away.

Mdn, does mdn stand for mac-using-dicknugget?

What kind of self defeating, self important piece of cock smegma expresses joy at such a thing?

Very simply, mdn you fucking suck and are the puckering asshole of the mac universe.

Change your take on this issue and prove me wrong, at least for today.

Feb 09, 10 - 11:38 am Comment from: Emil

Why does MDN have to bash everything that's not Apple? It's still about the Mac platform you dumb, arrogant pricks!

You come off as extremely ignorant and your "takes" are just Apple propaganda.

Apple just increased the price of eBooks from 9.99 to closer to 15.00 why don't you do a take on that from a consumer perspective?

Feb 09, 10 - 11:39 am Comment from: justme2

When the media was full of "Apple Is Dead" articles, MacWorld was there to keep hope alive. It should continue forever as a celebration of The Best Platform Ever. Besides, it's the opportunity for companies to show products that may never make it into an Apple Store. If I wasn't dealing with family issues I'd be heading up on CalTrain right now. May try and go Saturday which is genius scheduling, so people in the education field can attend...both teachers & students.

Feb 09, 10 - 11:40 am Comment from: MDN what's up?

Uh, actually this is a great consumer / user / Mac community show event.

It's a great opportunity to meet developers and companies selling Mac products face to face! You learn so much.

Its' good for the Mac community.

The DIFFERENCE between this show and the crappy old Boston and NYC shows etc, is that 1) we are IN CALIFORNIA, 2) near many developers in Silicon Valley, and 3) we don't suffer from the old, right coast conservative mentality, atmosphere and climate, regarding tech and progress and new ideas. (I'm not referring to individuals, just regional vibe.)

Feb 09, 10 - 11:40 am Comment from: Puleeze

You idiots are whining over MDN not supporting IDG World Expo, a company that exists to run trade shows.

IDG World Expo doesn't give two shits about the Mac. They just want to sell overpriced tickets to events.

Morons.

Feb 09, 10 - 11:42 am Comment from: AppleJack

Sorry. . . . Me too.

I would happily attend a Macworld as far away as100 miles. I think it's vital for Apple to support the community. I thought that to be the real success of the iTunes Store.
I think Apple should support a traveling Macworld, so that us East Coast (and Middle America) people could have access to it.
I'm really tired of going into Bestbuy and Costco, and finding little or no support for Apple products.

Feb 09, 10 - 11:45 am Comment from: Peter C.

It's funny to read the comments from MacDailyNews' old Macworld Boston and NYC articles. Some of the stupider ones bashing MDN look like they've been pasted above.

MDN is right, as usual.

Macworld Expo died last year. IDG just wants to sell one more round of high-priced passes.

Feb 09, 10 - 11:47 am Comment from: @ Puleeze

I'd say you just proved yourself the Moron. We don't care about IDG anymore than you do dumb fuck.

News Flash:
Every Trade Show exists to make money. This is news to you?

What we care about is a supposed supporter of the Mac platform openly bashes a Mac event solely because Apple is not attending.

Feb 09, 10 - 11:47 am Comment from: justme2

And there's more than just the show floor to Apple; there are classes and seminars on how to integrate Macs into the workplace (good for those switching from Windows), how to administer OS X networks, creating digital media, etc. The conferences are just as vital as the show floor; they offer the opportunity to stretch your Mac to the limits when you get home.

Feb 09, 10 - 11:53 am Comment from: KiLleR

MDN = LAME

Feb 09, 10 - 11:53 am Comment from: RicMac

MDN is the only site that has this big of a witty sarcastic community of posters. Grant you, we're all like a bunch of Junior High school aged nerds; but we're fun loving.

Feb 09, 10 - 11:57 am Comment from: ron

"Fruitless pseudo Macworld snoozefest begins in San Francisco"

Fruitless in San Francisco?

Impossible.

Feb 09, 10 - 12:00 pm Comment from: The DataDude

I have to agree with the "chorus" on this one...

MDN: WTF were you thinking when you wrote this "take"? As a northern California resident I've been going to MacWorld Expo for years (20!). Yes, Apple's withdrawal is a BIG disappointment and probably spells the death knell for this event. But MDN's sourpuss take is totally antithetical to everything the Mac "culture" represents - putting power into the hands of computer users! Even without Apple the Expo gives Mac users/developers the opportunity to come together as a "community" in ways that internet communication can't provide.

MDN, I would love to see a retraction to your take - it's simply the right thing to do.

Feb 09, 10 - 12:00 pm Comment from: Uncle Fester's Nephew

Wow
Philip Elmer-DeWitt and Leo Laporte

Apple supporters?

...excuse me if I don't feel the love.

They (idg expos) should have let it die gracefully, now it is like an old boxer drug out into the ring one more time.

Sad really.

Feb 09, 10 - 12:01 pm Comment from: Superior Being

Thank you, MDN, for never pulling any punches and always telling it like it is (or at least the way you see it) without a drop of varnish.

Feb 09, 10 - 12:05 pm Comment from: MDmac

Nobody is to blame except Macworld

The powers to be at Macworld decided to become the almighty what, when, how, where and how Apple and Jobs should conduct themselves.

Their continuous DISPARAGING criticism of the hand that feeds them came and bit them right back.

Their editorials became increasingly dictatorial in nature. Rather than offering constructive criticism, they became demanding. It wasn't a suggestion, but a 'change it' or 'else'.

Macworld appeared to support the 'trollers' and even the authors/management often belittled anybody with an opposing or positive 'Apple' view. A move that eventually caused the demise of what was once the most visited forum for the Mac. Today, getting more than a couple of handfuls of 'replies' at anytime is a miracle.

Then the editors decided to change their site. It obviously turned out downright ugly. It was like your neighbor tore down his house and replaced it with a Katrina Reject Trailer and surrounded it with used sandbags. It just stank and unfortunately it still does.

Imagine if every time you invited, even your best friend or boss to your home for dinner, and he continually berated your mother or wife, complained about the food, the menu and the dessert, harassed your kids, etc.…there is a point of no return.

And on that note, MDN could do themselves a favor and create a better feedback forum, e.g., much like Appleinsider, but hopefully one that is better moderated. One that centers out the trolls, strikethroughs erroneous statements, honors 'freedom of speech' with the proviso that you act 'responsibly'.

If the internet is ever are going be respected, the concept that unilaterally trolling with lies and innuendos unchallenged, just doesn't fly. Eventually lies like perceptions become realities. Even offering the best of fair, it is one dinner invitation that just gets turned down. Eventually, there is no one left to ask.

Feb 09, 10 - 12:10 pm Comment from: Mikel

Geeze, MDN, you are starting to really turn me off of your site. Ever since you decided that you would be completely anti-democrat I have felt less and less compelled to come to this site. Now with this, you show just how snobby, and completely out of touch you have become.

Feb 09, 10 - 12:13 pm Comment from: Krioni

Geez, MDN. It's not like IDG moved the San Francisco Macworld Expo to a location against Apple's wishes.

Apple likes to announce new products on its own now. That's great. Macworld Expo is still a great opportunity to meet other vendors who DON'T have their own stores all over the place.

It will obviously be smaller, because a bunch of people who aren't into being Mac professionals, aren't Mac-using businesspeople, etc. won't show up. However, it will still be great for all those who need Mac-related products IN ADDITION TO those made by Apple. I think Apple actually appreciates that, so don't feel like you're doing Apple a favor by dissing Macworld Expo.

Also, David Pogue is a great speaker - very entertaining. John Gruber knows his tech, likes Macs, and is generally an interesting person. The others . . . well, OK.

Feb 09, 10 - 12:15 pm Comment from: Macdoc

Put a fork in it..it's DONE!!

Feb 09, 10 - 12:18 pm Comment from: jambo

MDN seems to hate Apple users. Yeah, Apple ain't there, but the faithful must push on.

MDN, u suck.

Feb 09, 10 - 12:20 pm Comment from: Bitjockey

I'll be heading up to the city later this week for the show. I'm one of those nerdy guys that usually buys the $1,000 all week convention package but my company is cutting back so it's just the show floor for me this year. Too bad this venue is winding down. I suppose we're complicit in it's demise, but serious technical information needed to support multiple Mac's in the workplace is virtually impossible to find anywhere else. I can't imagine struggling through the past migrations to Intel and OS-X/Unix without the Macworld convention. Talking to the other enterprise managers, consultants, and vendors allowed me to bring back real useful trick and tips which kept the Mac viable and the basher's at bay for another year

Feb 09, 10 - 12:24 pm Comment from: Boo!

MDN you just confirmed your elitism. I'm a huge Apple fanboy and MDN fanboy too but you just drank one shot too many of the Apple Kool-Aid.

Feb 09, 10 - 12:31 pm Comment from: alansky

MDN: You say: "We're not saying don't go", but you go out of your way to call it a complete waste of time. Everybody knows that the show isn't the same without Apple and Steve Jobs. But why go out of your way to slam the event?

Feb 09, 10 - 12:49 pm Comment from: AppleJack

Okay, . . . it looks like we've established that the IDG part of Macworld is not beloved. But it also appears that Macworld as a concept is actually needed.
Perhaps we should encourage Apple to develop something adjunct the the Apple Store chain that could travel America. This looks like an opportunity!

I know I'd go.

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