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Ad-supported feature films coming to YouTube - and, by extension, Apple TV, iPhone, iPod touch
Thursday, November 06, 2008 - 08:45 AM EDT

"YouTube will begin offering feature films produced by at least one of the biggest Hollywood movie studios possibly as early as next month, according to an executive with a major entertainment company," Greg Sandoval reports for CNET.

"For months, Google, YouTube's parent company, has been talking to the major film companies about launching an ad-supported, streaming movie service, two execs with knowledge of the negotiations told CNET News. "It's not imminent," said one of the executives. 'But it's going to happen. I would say you can expect to see it, if all goes well, sometime within the next 30 to 90 days,'" Sandoval reports.

"There's skepticism in some circles about whether enough ads can be placed into a streaming movie to make it profitable without also overloading viewers with commercials. Another sticking point is Google's insistence on using a specific ad format, such as prerolls or postrolls, for feature films, according to two studio sources," Sandoval reports.

YouTube has "80 million monthly visitors. No other video site comes close. 'We'd love to have our long-form content in front of that audience,' said an executive with a studio close to reaching an agreement with YouTube," Sandoval reports.

"How far the relationship between Hollywood and Google will go is anybody's guess. It's going to be hard for YouTube to land Universal or 20th Century Fox because each has a parent company that owns a stake in Hulu [the joint video venture by NBC Universal and News Corp.]," Sandoval reports.

Full article here.

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Reader feedback page 1 of 1 pages:
Nov 06, 08 - 10:01 am Comment from: MacintoshSoftwareList.com

A very good idea. This would work great for older movies that need new life.

Nov 06, 08 - 10:09 am Comment from: Military Police

Hopefully it would not be as much of a bandwidth hog as Hulu is.

Nov 06, 08 - 10:19 am Comment from: MCG

Will it be US adverts, i.e. every 5 minutes or European every 15 minutes to half an hour.

MDN word: Used...as in we will undoubtedly be.

Nov 06, 08 - 10:26 am Comment from: Dmitri

Any particular reason Apple is not offering Ad supported movies through iTunes? They are missing on a big revenue opportunity here.

Nov 06, 08 - 10:31 am Comment from: Quad Core

That's awesome. I was just thinking the other day, if only I could watch Star Wars in the worst possible video quality, my life would be complete.

Nov 06, 08 - 10:38 am Comment from: Nutcracker

Well, that's just flippin' wonderful...

I *hate* adverts...

I don't watch movies except on DVD so I can watch it *uninterrupted*.

Google can stick their adverts in their rear. bastards.

Nov 06, 08 - 10:42 am Comment from: Dan

Isn't hulu doing this already? The ads are pretty annoying.

Nov 06, 08 - 10:56 am Comment from: Dan

Oops! Should have read the whole article.

Nov 06, 08 - 12:14 pm Comment from: Cubert

I hate ads. Every single moment on TV is slowly turning into an ad.

Nov 06, 08 - 01:40 pm Comment from: alansky

YouTube will offer streaming movies at what resolution? The video quality of the average YouTube broadcast is about as low as you can get--that is to say, unwatchable for more than a few minutes at a time.

Nov 06, 08 - 03:53 pm Comment from: Brau

""It's not imminent," said one of the executives. 'But it's going to happen"

As a befuddled word Nazi, I'm just wondering what the definition of "imminent" has become. And here I though imminent meant: about to happen.

Oh I'm just soo confused now. Gonna go back to bed.

Nov 06, 08 - 04:11 pm Comment from: anaknipedro

This could be great, but they need to move away from Flash. I hate it. It's only advantage is it's ubiquity. A player I love is developed by Move Networks. Compare TV episodes from NBC.com (flash) to fox.com (Move). The picture quality is astounding

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