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Tue, Jul 14, 2009 - 02:45 PM EDT — AAPL: 142.10 (-0.24, -0.17%) | NASDAQ: 1799.75 (+6.54, +0.36%)

AdMob October 2008 Metrics Report: Apple iPhone now the #1 device worldwide

Wednesday, November 19, 2008 - 12:55 PM EDT

AdMob, the world's largest mobile advertising marketplace, today announced the iPhone is now the #1 device worldwide, displacing the Motorola RAZR, and in a regional feature focus highlighted traffic from Latin America and the Caribbean has more than doubled in the last year in the October 2008 AdMob Mobile Metrics Report. The iPhone experienced strong traffic worldwide to become the #1 device, with 37% of requests coming from outside of the US.

The iPhone experienced particularly explosive growth across AdMob’s network after the company launched its unique ad units for iPhone sites and applications in July 2008. There are currently more than 400 applications and sites in the AdMob's iPhone Network. In October 2008, AdMob reached more than 4.5 million iPhones, 1 out of every 3 on the market.*

Other highlights from the October 2008 report:

• 17 percent of iPhone requests came from Western Europe and 8 percent from Asia. Top markets worldwide include the US, UK, France, Germany, Italy, Japan, Singapore, and Switzerland.
• In the US the iPhone is the #2 device behind the Motorola RAZR and in the UK it is the #3 device, behind the Nokia N95 and Sony Ericsson K800i.
• Traffic from Latin America and the Caribbean doubled in the past 12 months to 109 million requests in October 2008. The fastest growing countries in the region include Puerto Rico, Guyana, Costa Rica, Brazil, and Mexico.
• Motorola, Nokia, and Sony Ericsson all have more than 20 percent market share in Latin America and are leaders in different markets. The Motorola RAZR is the top device in the market, followed by the iPhone.
• Worldwide requests grew 13.8 percent month over month to 5.8 billion. US requests grew 7.9 percent to 2.2 billion and UK requests grew 16.0 percent.
• Sony Ericsson passed Motorola to become the #2 handset manufacturer worldwide. Apple jumped ahead of LG and RIM to become the #5 handset manufacturer worldwide.
• The top 10 devices worldwide, in order, are the Apple iPhone, Motorola RAZR V3, Nokia N70, Motorola KRZR K1c, Motorola W385, Nokia 6300, Nokia 3110c, Nokia N73, Motorola Z6m, and RIM BlackBerry 8300.

The full October 2008 report with additional details and all previous reports are available for free download at: www.admob.com/metrics.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.

*AdMob can determine an individual iPhone by a unique identifier that is composed of various hardware properties such as the device serial number. This identifier is guaranteed to be unique for every device.

Source: AdMob

MacDailyNews Take: You know.

Reader Feedback: = registered.
Unregistered users: Feedback from multiple usernames are subject to deletion. Off-topic and posts from suspected astroturfers will be removed.

Nov 19, 08 - 02:07 pm Comment from: anaknipedro

Blood bath

Nov 19, 08 - 02:24 pm Comment from: Mike

It's so fun to watch it all unfold.

Nov 19, 08 - 02:28 pm Comment from: loopy_nj

Cue Steve Ballmer and tell him to get some chairs ready!

Nov 19, 08 - 02:33 pm Comment from: Crabapple

That is bad news! big brother is monitoring you through your iPhone. That unique identifier should not be transmitted if the owner of the iPhone does not want it to, something akin to private browsing and ad blocking.

Nov 19, 08 - 02:40 pm Comment from: Zune Tang®

Yawn. Windows Mobile 7 is coming, and I hear you can play games with it—if corporate IT lets you. Buh-bye Apple.

I'm a PC.

Your potential. Our passion.™

Nov 19, 08 - 02:47 pm Comment from: Dutch

Crabapple, unless AT&T;gives AdMob access to their records, there is no way they can find out what a particular individual is doing. On the other hand, AT&T;already possesses all this information... Do you trust them?

Nov 19, 08 - 02:55 pm Comment from: ZT Fan

Ah ZUNE TANG!!!

The always perfect harbinger of the latest MS murder-death-happy-joy-fun-time-kill!

Sweety Kissums!

Nov 19, 08 - 02:59 pm Comment from: Gabriel

I, too, would like a bit more detail on how precisely AdMob is verifying the uniqueness of individual iPhones. The throwaway footnote explaining this certainly sounds rather disconcerting.

Nov 19, 08 - 03:09 pm Comment from: Bitjockey

Welcome back ZT

Nov 19, 08 - 03:20 pm Comment from: Chano

You can't get it right ZuneTang. I told you before with many iterations but here is the main one.

Microsoft: Your potential. We piss on.

Nov 19, 08 - 03:21 pm Comment from: Chano

And wasn't that

I'm a pee. See?
Now repeat

Your potential. We piss on

Nov 19, 08 - 03:31 pm Comment from: JD

Can you imagine what kind of a slaughter it would be if the iPhone were available on Verizon in the US? The number of phones sold would probably be another 25% higher than it is.

Nov 19, 08 - 03:37 pm Comment from: almux

You know what?

I have an exclusive scoop for you: BALMER IS NOT A VISIONNAIRE !

Could you ever believe that?

Nov 19, 08 - 04:19 pm Comment from: jonahan

Oh it's Zune Tang .. been gone a while must of had to format and reinstall Windows again. Welcome back!

Nov 19, 08 - 04:19 pm Comment from: @Zune tang

Great to see you posting, and me cracking up again!

Nov 19, 08 - 05:19 pm Comment from: Viktor

@Crabapple
The IMEI is transmited from all phones, not just iPhones. It is the way that carriers verify that the divice has the apropiate hardware limitations to not mess up with the network.

@almux
Are you sure? what makes you say that? lol

Nov 19, 08 - 09:08 pm Comment from: Jack O Neil

God I wish I'd seen this coming. Oh wait, I did see this coming.

Nov 19, 08 - 09:13 pm Comment from: Olmecmystic

Yeah, bloodbath bee-yotch!

Just had to get that out.

Peace.
Olmecmystic

Nov 19, 08 - 10:48 pm Comment from: me

Congrats iPhone users, you've downloaded the most malware ads onto your phones.

Nov 20, 08 - 05:26 am Comment from: Reply to Zune Tang

Windows Mobile 7 is coming as was the Zune? At least not before 2010! Hopefully for you somewhat before the iPhone G5?

Nov 20, 08 - 06:42 am Comment from: Road Warrior

Here's the crap rap toon.
Some Thang by the name of Zune.
Just you wait...
For Windows heaven
Just you wait...
For Mobile 7
Just you wait
For mindless games.
Just you wait...
Till that Thang grows a brain.

Just you wait....
For think the same.
But for now, right now.
That Thang is pretty lame.

His hot air...your just you wait.™

And the chorus goes.

Just you wait...
For some future date...
Just you wait...
So the Thang wails.
But if you hold on,
To the rest of the song
Welllllllllllllllllllllll
The Gates of Dell will never prevail.
All that waiting is equal to fail.
Fail fail fail.

Do don't you wait...
Have a look right now or even sooner
Don't you wait,
Cause there is Zune Thang, a total loser.

Nov 20, 08 - 07:20 am Comment from: DJ

Welcome home ZT -- same old crap as ever, but that's why I like you...

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Tue, Jul 14, 2009 - 02:45 PM EDT — AAPL: 142.10 (-0.24, -0.17%) | NASDAQ: 1799.75 (+6.54, +0.36%)

AdMob October 2008 Metrics Report: Apple iPhone now the #1 device worldwide

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Tue, Jul 14, 2009 - 02:45 PM EDT — AAPL: 142.10 (-0.24, -0.17%) | NASDAQ: 1799.75 (+6.54, +0.36%)

AdMob October 2008 Metrics Report: Apple iPhone now the #1 device worldwide

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