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It's about fricking time!

Adobe could only go so far with it's proprietary Flash video format.

"It's about fricking time!

Adobe could only go so far with it's proprietary Flash video format."

I LOL'ed.
That comment is hilarious.

1) Windows Media and Quicktime are also proprietary
2) Adobe hasn't owned the Flash platform for very long, so why is it 'about time'?

The NYTs article didn't seem to give Apple much credit for leading the charge to H.264 and AAC. If anything they seem to forget that Youtube is reencoding in H.264, and not mentioning the whole AAC naming confusion seems a deliberate oversight.

I don't think this means what MDN thinks it means. It simply means Flash PLAYER can now PLAY H.264 encoded video. It does not mean that Flash will be exporting H.264 video by default rather than a Flash format. This announcement has NO impact on the iPhone whatsoever. If anything it benefits Flash (and the consumer) but I doubt it benefits Apple in any substantial way.

To me, this read as follows:

Apple wins. Adobe rolls over.

I admit I know none of the technical details.

Everybody wins

@InTheShelter,
While the announcement is not definitive and "does not mean that Flash will be exporting H.264 video by default" for sure. I disagree with your conclusion. I suspect that Apple has known of these plans and probably worked with Adobe to make it happen. Chances are that iPhones will soon have access to embedded Flash that IS encoded with H.264 video and AAC audio, at which time you will see a shift of web developers utilizing these codecs. They will be both the best output AND will extend their web sites to iPhone compatibility. Hey, I don't know any more than you do, but this is the way I see it playing out.

@Macromancer

#1 Windows Media and Quicktime are Container formats, they describe the internal layout of the video and audio files, and chapters (plus other things). H.264 and AAC are Formats for the video and audio, they have very little to do with the container format. You can have a windows media file encoded in h.264 with AAC audio, or a Quicktime encoded in DivX or MPEG2 or something else.

#2 Being the leader their position of using a non-standard is a bigger annoyance... however I have little experience with creating flash video so I don't know what their previous video/audio format was, most likely they will still be using the same flash container format, just with the additional support for video and audio formats.

@Spark - that was surely a flash of brilliant thought you had there

(i.e. you got it)

"Paving the way for iPhone Flash support?"

No, the iPhone can already play H.264... why would there need to be a Flash plugin just to play H.264? Flash support is more about the interactive things and toons you find on the web. If anything, you'll find sites posting just .mp4 video that will play in Flash for some and will play natively on the iPhone.

"1) Windows Media and Quicktime are also proprietary"
H.264 is not proprietary and many of Apple's apps have been creating non-proprietary video as default for some time.

"Chances are that iPhones will soon have access to embedded Flash that IS encoded with H.264 video and AAC audio"

Chances are that iPhones ALREADY have access to embedded content encoded with H.264. What this MAINLY means that as these big companies encode using an industry standard instead of .flv, Adobe won't be left behind as QuickTime adoption increases (as the only player that will handle the content).

This means that many more web sites will be compatible with the iPhone, the Mac and Apple TV. Apple has been playing its hand well, in preventing its competitors from locking Apple out of full web access. And it is doing it with open non proprietary standards that will keep it far from anti-trust problems.

@E of E,
Quite right on that container format spiel. Also QT7 is the container format for MPEG4, and AAC and H.264 are integral codecs/ components of MPEG4.

IOW, Apple wins! MSFT WMP support for AAC and H.264 means Apple wins.

Actually, Apple already won. We're just seeing the inevitable settling of dust.

Wait a minute. Quicktime is proprietary, but it is cross-platform. Both Windows and Macs can play back Quicktime files, but only Windows can play the full gamut of WM files. I'm not even talking authoring here, which again is possible for Quicktime on both platforms, but not so for WM files. So to say that "Quicktime and WM are both proprietary" is like saying "all drivable cars have four wheels" -- a true, but meaningless statement.

Two things the iPhone really needs for me to be completely satisfied with the iPhone internet experience:

1. Flash.

2. Javascript.

@TheConfuzed1,
iPhone is ALREADY compatible with Javascript. It is just not compatible with apps written in Java. They're not the same thing, and Javascript is far more important these days for compatibility on the internet.

@Macromancer

What is so hilarious?

QuickTime is not a format, it is a player or as someone commented a container, QuickTime plays many formats both proprietary and non-proprietary. H264 is a non-proprietary ISO standard.

Flash has used proprietary video for a long time...what does it matter if it's Adobe or Macromedia?

When a developer or distributor uses a proprietary format for streaming video they are going to pay a lot of money for the privilege of using a proprietary server. With H264 I can stream from an open source server like Darwin for free or Apple Streaming Server with no server tax. I am not at the mercy or whim of Adobe.

Flash is a great product and the only barrier I found with it was no support for standard video. That barrier looks like it will be gone.

@Spark

"Chances are that iPhones will soon have access to embedded Flash that IS encoded with H.264 video"

I hope that is the case. The reason I came to the conclusion that I did was that it repeatedly mentioned Flash PLAYER (not yelling, just emphasizing, sorry) so based on that I read it as the player can now play H.264 content.

I like how easy it is to save Flash movies with Safari's Activity window.

THIS is all about the Adobe Flash plug-in -- for Safari... on the iPhone?

And if Adobe is adopting the open-source H264 plus ACC format...

Cheers for EVERYONE... !!!! The high quality is beautiful the downloads are quick... but playback on older machines is LIKE Microsofts... jittery...

this was the same call Apple wanted Googles Youtube to do earlier this month... I figure Google helped the push...

It all makes sense... and is a good move for us all.

WIN, WIN, WIN - no loss to anyone BUT maybe Microsoft!

j

Macromedia the bought rights from Sorenson Video (think it was branded SPARK) an mp4 variant with mp3 audio to encode the way it does presently...

Sorenson loses here QUITE possibly, now that Adobe is moving in this direction... which is nice to hear. Apple made Sorenson upset with the move back when QT6 came out. Which APPLE lost some FLASH functionability in QT when it did, hence it could not continue playing swf as well in the next versions of QT.

Apple pushes HARD... but makes sense...

doug

Oh I heard Windows Vista can not PLAYBACK HD...
KICK me three times if I heard wrong... hahahahah

But - whatever... PC guys... THIS will help dudes!

Say HELLO... to new standards and clearer video.

j

I really don't understand why h.264 was'nt apdopted my the majority in the 1st place. Quicktime can play in the browser window and from what I remember you can make custom skins for it as well. h.264 does look a lot better. It came out about the time all these video sites started poping up but they went with Flash. Why?!?!

"I really don't understand why h.264 was'nt apdopted my the majority in the 1st place."

Because QuickTime is a hefty download and can mess up some settings on some people's computers. Flash took off because it was a tiny addition even over slow connections and it offered video at least as good as Sorenson. Add to that, authoring software that works better than LiveStage Pro (Apple should toss those guys to the curb and do their own authoring software), and you've got a quick and easy way to reach Mac and PC users.

QT over Flash...
@Wrong Again and @SPOCK

OH and this is not to KNOCK Sorenson lovers... I love what they have done... and continue to improve... this is JUST open-source encoding... SO wonderful stuff and Great MOVE ADOBE.

Flash the APPLICATION and FLASH the plug-in to a browser... two different THINGS...

Quicktime is Extremely nice - over all... it is an ENGINE to encode and even FLASH depends on interlacing with QT technology ON MAC to encode... so why all the bickering...

Anyways - Adobe is adopting the High Quality Standard...
done...

NOW look HERE

http://theshapeofdays.com/2005/05/11/a-demonstration-of-h264-encoding.html

and you start to understand what is going one...
cos FLASH, encodes Sorenson type video... into a CONTAINER media called SWF or FLV... for film like video...
vector like media is mainly the SWF type....

ALL Adobe is DOING is adding or removing the Sorenson type of ENCODING... hopefully it is just adding it to the APPLICATION FLASH...

AS for the PLUG-IN for your browser... HURRAY... now it will also play the H264 with ACC that QT has been doing for MAC users for 2 years...

THIS is good NEWS for everyone!!!!

http://www.theregister.com/2007/08/21/adobe_gets_mpeg4/

REJOICE!!!!

This is a also a win for YouTube which had been converting all the video to H.264 anyway. so no they can store only one file. Plus YouTube video should begin to look better further putting pressure on MTV

I thought YouTube was not only switching to H.264 but it was also going to use QT and abandon Flash as it's transport.

@Jay Again says, "Say HELLO... to new standards and clearer video."

And more to the point say hello to already established, and truely universal standards, as opposed to yet another proprietary Microsoft or Adobe standard, (which, even if it's on "98%" of all computers, it's still proprietary).

MW="truth" - As in, and that's the truth.

Not so sure this leads directly to flash on the iphone, more likely it means that sites such as youtube will move exclusively to h264.

I don't see flash on the Iphone until apple allows native apps on the device.

meanwhile there's a lot you can do with some ajax and a good back end server solution.

http://mooncatventures.blogspot.com