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Such behaviour is a bit weird but I understand it completely.

May 16, 08 - 10:26 am Comment from: macoverdose_dot_com

As a bostonian let me tell you... the modern building set in the historic architecture is absolutely beautiful.

I went there at about 9:30 and more or less got right in. The staff did a great job. A lot of cheering and high-fives at the door.

It's friggin huge. Like 3 Mall size apple stores.

May 16, 08 - 10:38 am Comment from: DLMeyer

Only a thousand waiting at 6 PM? Maybe I should have made the trip in. What the heck, you can only wear so many T-shirts - and I mostly wear the slightly classier "golf" shirts these days ... "polo" in the winter. How much drawer space can you devote to them?

They might want to get a new tree out front. That tree is a little Charlie Brown for my taste.

May 16, 08 - 10:49 am Comment from: eMax

This is all a hoax.

This store isnt real.

i am a huge admirer of apple, steve jobs and the people working at this amazing company. i think that most of their products are insanly great and i happen to own most of them. but never ever would i stand in line for hours and shout and scream when they open the gate let alone running by people i dont know and give them high five because they open a new shop. i find that embarassing. but that seems to be only me.

May 16, 08 - 11:07 am Comment from: Mr. Reeee

Bill Belichick was spotted video taping the proceedings.

May 16, 08 - 11:09 am Comment from: jarrettdailynews

Ralph, don't worry.... I wouldn't do that either, it's not that it's embarrassing though. Like you, my self esteem would tell me that everyone was looking at and judging me. It's an image issue ralph. You don't like you image.

May 16, 08 - 11:12 am Comment from: Zune Tang®

Whoop de freakin' do. When Microsoft builds their stores there will be areas for the Excel Experience, the Outlook Pub, and the Zune Squirt Zone. There will even be a kiosk to reload Zune points which is pretty cool.

You won't have to put up with Apple's cold, minimalist decor either. Dark green carpeting and wood paneling are rumored to be the design cues for Microsoft stores to give delighted customers the look and feel of a traditional office environment. Gonna be awesome!

Your potential. Our passion.™

May 16, 08 - 11:13 am Comment from: MacSheikh

@ ralph from berlin

I think it's a side effect of being american.

@Zune Tang®

You Rock Dude

LOL

May 16, 08 - 11:52 am Comment from: F1Mikal

Maybe it is me, but isn't the term 'fan' conventionally used to describe someone who is a fan of a sports team?

nb. 'fan' is derived from the word fanatic.

And some upcoming real sports:
MotoGP from France
WRC from Sardinia
FA Cup in UK
CHELSEA v. ManU in ChampionsLeague final from Moscou

Go Chelsea Go!!

Ralph, this store is in an area of Boston is a very happening place at night. A lot of outside restaurants etc. I think the exhuberance of the staff was appropriate and helped make a simple store opening feel more like an event or a party. If they just stood there, it would have been boring.

GO RED SOX!!

May 16, 08 - 12:20 pm Comment from: Jim - TIV

@Mr. Reese...

now THAT was funny.

It all boils down to one thing: "Make a better mousetrap...."

That's why "heavy" advertising sometimes conveys the opposite message AFAIC — as in, why do they NEED to push so hard?

"Excel Experience"

Too bad that project has already been tabled.

May 16, 08 - 01:09 pm Comment from: Cubert

@Mr. Reeee,
That was freakin' hilarious!

Especially since I hate the Patriots.

May 16, 08 - 01:13 pm Comment from: Mr. Reeee

Cubert…
I grew up in Boston and hate the Pats and the Sux, uh Sox.

Go Rangers, Giants, Yankees. Oh, yeah, I live in NYC.

FYI: the Knicks REALLLLLLLLLLLLY suck!

Germans are afraid to show affection to a growing intsitute. Remember that they had a very bad experience. Bitte Ralph, do not worry, Apple has good intentions, as you know ..

May 16, 08 - 02:11 pm Comment from: NickBob

The place looks like a parking garage wrapped in a pretty glass shell. The NYC cube is a pure look, Boylston is a kludge.

You know I always thought my dog was stupid for eating his own poop, but then I read some stuff posted by Zune Tang. I stand corrected, my dog is brilliant compared to this idiot

May 16, 08 - 05:20 pm Comment from: Ray

They are Red Sox until they cut their hair and go play for the Yankees.

just my $0.02

I agree with you on that on Afib

Mr. Reeee, your line about Bellyache Belichick is brilliant. Do you write for letterman?

i wouldn't question showing a lof of affection if this was a sports event or concert (even we germans can be passionate about that, soccer world championship anyone?) but this is a store opening! it's not arcade fire playing on the streets or a football game, it's a store.

it will be interesting to see how the munich store-opening will be going later this year. but this is in bavaria, so not really in germany though.

yah, zune tang...deep green carpeting, wood paneled walls...mmmmm...sounds like my grandpa's office, tho his entire company now only uses macs and has decided to let the carpeting go and gave the paneling to a western union office who was 'redecorating' to hopefully bring in more customers (they previously had bare walls with a pinup calendar)...


Your passion. Our latest copy of Apple.™™™™™™™

That is telling him califfilm!!!!!!! Zune Tang is dead, apple is rocking!

May 18, 08 - 05:56 am Comment from: Ampar

Comment from: Ampar May 16, 08 - 06:43 pm

Cowardly impostor.