“It was a great night to be an Apple fan,” Christine McConville reports for The Boston Herald. “Seconds after a cheering mob of Apple employees threw open the glass doors at the nation’s largest Apple Store [815 Boylston Street, Boston, Massachusetts], awestruck fans ran inside to thundering applause.”
“As they spiraled up a glass staircase, the rock star treatment continued,” McConville reports.
“There was Red Sox catcher Jason Varitek chatting nonchalantly with a couple of Apple guys,” McConville reports. “And on the next level, Sox players Manny Delcarmen and Coco Crisp drew as many stares as Apple’s lightest-ever laptop computers.”
“By 6pm, when the store opened, [there were] 1,000 Apple fans waiting in a line that snaked down Boylston and along Fairfield,” McConville reports. “To passersby, the frenzy was baffling. Many stopped and stared at cheering workers in Apples’ colorfulT-shirts.”
Full article here.
[Thanks to MacDailyNews Reader “Steve” for the heads up.]
Such behaviour is a bit weird but I understand it completely.
As a bostonian let me tell you… the modern building set in the historic architecture is absolutely beautiful.
I went there at about 9:30 and more or less got right in. The staff did a great job. A lot of cheering and high-fives at the door.
It’s friggin huge. Like 3 Mall size apple stores.
Only a thousand waiting at 6 PM? Maybe I should have made the trip in. What the heck, you can only wear so many T-shirts – and I mostly wear the slightly classier “golf” shirts these days … “polo” in the winter. How much drawer space can you devote to them?
They might want to get a new tree out front. That tree is a little Charlie Brown for my taste.
This is all a hoax.
This store isnt real.
i am a huge admirer of apple, steve jobs and the people working at this amazing company. i think that most of their products are insanly great and i happen to own most of them. but never ever would i stand in line for hours and shout and scream when they open the gate let alone running by people i dont know and give them high five because they open a new shop. i find that embarassing. but that seems to be only me.
Bill Belichick was spotted video taping the proceedings.
Ralph, don’t worry…. I wouldn’t do that either, it’s not that it’s embarrassing though. Like you, my self esteem would tell me that everyone was looking at and judging me. It’s an image issue ralph. You don’t like you image.
Whoop de freakin’ do. When Microsoft builds their stores there will be areas for the Excel Experience, the Outlook Pub, and the Zune Squirt Zone. There will even be a kiosk to reload Zune points which is pretty cool.
You won’t have to put up with Apple’s cold, minimalist decor either. Dark green carpeting and wood paneling are rumored to be the design cues for Microsoft stores to give delighted customers the look and feel of a traditional office environment. Gonna be awesome!
Your potential. Our passion.™
@ ralph from berlin
I think it’s a side effect of being american.
@Zune Tang®
You Rock Dude
LOL
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Maybe it is me, but isn’t the term ‘fan’ conventionally used to describe someone who is a fan of a sports team?
nb. ‘fan’ is derived from the word fanatic.
And some upcoming real sports:
MotoGP from France
WRC from Sardinia
FA Cup in UK
CHELSEA v. ManU in ChampionsLeague final from Moscou
Go Chelsea Go!!
Ralph, this store is in an area of Boston is a very happening place at night. A lot of outside restaurants etc. I think the exhuberance of the staff was appropriate and helped make a simple store opening feel more like an event or a party. If they just stood there, it would have been boring.
GO RED SOX!!
@Mr. Reese…
now THAT was funny.
It all boils down to one thing: “Make a better mousetrap….”
That’s why “heavy” advertising sometimes conveys the opposite message AFAIC — as in, why do they NEED to push so hard?
“Excel Experience”
Too bad that project has already been tabled.
@Mr. Reeee,
That was freakin’ hilarious!
Especially since I hate the Patriots.
Cubert…
I grew up in Boston and hate the Pats and the Sux, uh Sox.
Go Rangers, Giants, Yankees. Oh, yeah, I live in NYC.
FYI: the Knicks REALLLLLLLLLLLLY suck!
Germans are afraid to show affection to a growing intsitute. Remember that they had a very bad experience. Bitte Ralph, do not worry, Apple has good intentions, as you know ..
The place looks like a parking garage wrapped in a pretty glass shell. The NYC cube is a pure look, Boylston is a kludge.
You know I always thought my dog was stupid for eating his own poop, but then I read some stuff posted by Zune Tang. I stand corrected, my dog is brilliant compared to this idiot
They are Red Sox until they cut their hair and go play for the Yankees.
just my $0.02