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Thu, Nov 20, 2008 - 10:48 PM EST  —  AAPL: 80.49 (-5.80, -6.72%)  |  NASDAQ: 1316.12 (-70.30, -5.07%)

AmTech analyst Apple’s iPod, Mac sales running ahead of expectations
Tuesday, December 04, 2007 - 12:16 PM EST

American Technology Research Analyst Shaw Wu, in a note to clients, says that "iPod sales are ahead of expectations, with accelerated sales of the iPod touch and third-generation Nano compensating for slowdowns with the Classic and Shuffle; an ASP of $164 is being modeled, up from $162, compared to the typical decline in ASPs this time of year,' macNN reports.

MacNN reports that, according to Wu, "Mac sales are meanwhile expected to reach 2.3 million, instead of the consensus 2.2."

Full article here.

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Reader Feedback: ( = registered)

Dec 04, 07 - 12:32 pm Comment from: fenman

I think the sales volume of Macs will reach more like 2.8 Million.

Dec 04, 07 - 01:06 pm Comment from: Demon

I'm wouldn't be surprised by 2.5 Million Macs this quarter based on sales at my local Apple stores.
3.0 Million Macs this quarter would be a blow out and would skyrocket AAPL to a big all time high.
Here's to 3.0 Mac Units this quarter!!!!

Dec 04, 07 - 01:18 pm Comment from: DLMeyer

2.3 to 2.5 million? That's doable. 2.8 to 3.0 million? Not sure if they can ramp up manufacturing that quickly. And, if they do, how much will they have to drop back to avoid a glut when things slow down after the holidays? Slow down to somewhere between 2.3 million and whatever they slowed to last year, not down to ... say ... #4 in the US. No, Dell might be #3 by the end of next quarter.
Anyway, it's nice that the rest of the country is catching on. Now, what about the IT managers and the "C's"!
Dave

Dec 04, 07 - 01:29 pm Comment from: Gavron

They're right, I think, about relatively slow sales of the iPhone in Europe.

Why does Apple charge about 50% more for all its products in Europe?

IT'S SO STUPID AND UNNECESSARY!!

Other U.S. manufacturers don't - e.g. Dell or HP.

Mac sales would be huge in Europe if they kept the prices down a bit!

Dec 04, 07 - 02:37 pm Comment from: Zuno the Clown

Zune sales are also ahead of expectations. What did P.T. Barnum say?

Dec 04, 07 - 03:57 pm Comment from: ChrissyOne

@ Zuno the Clown

All they have to do is sell 12 more of them to double their sales.

Dec 04, 07 - 05:04 pm Comment from: KingMel

I bought my new iMac last week, so I did my part for AAPL. It is an incredibly nice device, IMO, and amazingly quiet. Beautiful and functional. When paired with the new Samsung ML-1630 the silence is deafening - just the clicking of the keyboard and iTunes.

It's good to be a Mac user.

Dec 04, 07 - 05:06 pm Comment from: Zuno the Clown

Expectations are even higher than previously thought. If a dozen Zunes land in stockings like lumps of coal, the marketers will have to use words like "juggernaut!"

Dec 05, 07 - 02:07 am Comment from: Planet Zuno

"Expectations are even higher than previously thought"

Except that Zunes are now outselling HDD iPods through a number of major outlets. Laugh all you want at the Zune, but it's currently a better player than the aging iPod classic and Microsoft has the time and money to just keep going for as long as it takes to marginalize Apple in the MP3 player market in the same way they have marginalized Apple in the OS market.

Dec 05, 07 - 07:09 am Comment from: Hm...

@ Dave "DL"

I have no idea when the IT managers will catch on - ours surely won't. Is it because they have a vested interest in keeping 'high-maintenance" PCs as the norm (for job security)? But even our local "IT Mac specialist" sent out a memo to the dept techs last week: "Do NOT give faculty & staff Leopard" quoting the bogus 'firewall not on by default' issue as a reason that "clearly IT needs to test it [Leopard] further to be safe." sigh.

Dec 05, 07 - 07:14 am Comment from: Hm...

@ Planet Zuno

Welcome, Troll. But watch out for the sun. Bilbo can tell you why...

Dec 05, 07 - 12:59 pm Comment from: DLMeyer

Hm..., I agree with your Mac specialist! And I do hope a similar requirement was set for Vista! New software, ANY new software, should be dumped in the Lab - first thing. It should be tested with as many "real-world" situations as they can think of before distributing it. Safari 3 (Leopard) works fine for MDN but not for PodOmatic. A deal-breaker for some. Your needs may differ and any business-significant uses must be confirmed OK. Except, some software is "grandfathered" in and you need to make sure new software has the same "capabilities". Leopard does. Vista?
Dave

Dec 06, 07 - 02:48 am Comment from: Planet Zuno

"Welcome, Troll. But watch out for the sun. Bilbo can tell you why..."

I guess if you can't actually rebut the facts, the next best thing to do is to come up with some fantasy literature reference.

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