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An American iPhone in Japan
Thursday, August 02, 2007 - 12:04 PM EST

By David McKenna

I have just returned from a ten-day family trip to Japan in which I brought an Apple iPhone along and want to share my experience. I purchased my 8GB iPhone as a “laptop replacement” so that we could travel as light as possible. The primary role of our iPhone was as a casual Internet and email device. The secondary role was as an entertainment device for my children while on the airplane. (You can run out of things to pass the time for a three year old and a six year old during a twelve-hour flight from New York to Tokyo.) I believe that the iPhone was very successful in accomplishing both of these roles.

Before we left the house for JFK Airport, I bought the first season of the “Sponge Bob Square Pants” cartoon from the iTunes Music Store for the kids and synced it to the iPhone. I figured that this would give my daughter and son ten-hours of video that they both like.

After we got to the gate at JFK, my wife and I did a final check of email and the Internet using EDGE Wi-Fi. I also started to take a few photos at JFK with the iPhone’s camera to get a better feel of it quality. My preliminary reaction was that, for a phone camera, the picture quality is very good, but it appears that a lot depends on the lighting the photos are taken in. After my mini photo shoot, I switched the iPhone to “Airplane Mode” so that it could be used later on the plane safely and then shut it off to save power.

A few hours after take off, I turned the iPhone on and the kids watched a couple of hours of Sponge Bob while sharing the ear buds before they fell asleep. My six year old son quickly became proficient in navigating the iPod features of the iPhone to watch the different Sponge Bob episodes.

After the kids were asleep, I started to use the Notes app to write down highlights concerning the iPhone’s use on our trip (which I used to write this story) and to make a list of presents to bring back to the United States for my friends. After about half an hour, I turned off the iPhone again to save power.

After we landed in Tokyo Narita International Airport and got off of the plane, I turned on the iPhone and turned off Airplane Mode to see if I could pick up any Wi-Fi networks. Narita had a paid Internet Wi-Fi service available, but since we were not going to stay in the airport long, I did not think that it would be worth trying it. The paid Wi-Fi web page as displayed in Safari was mostly in Japanese (naturally), but did have an English area up to the top right of the page.

As expected, the iPhone said “No Service” where you normally see the strength bars and the AT&T name at the top of the screen. Also, the time was still U.S. Eastern Time, but was easily set to Japan Time by turning off “Set Automatically” in the Date & Time area of the General Settings and then setting the time manually.

To recover from the long flight, we stayed our first night at the Hotel Nikko Narita very close to Narita Airport. The hotel offered free Wi-Fi, but only in the lobby. As soon as I connected to the Wi-Fi in the lobby, my .Mac email came pouring in to the Mail app and I could easily browse my favorite Web sites. As an Army Reserve officer, I was relieved that I could still log into my Army AKO email account in Safari as well. I wrote a few quick emails responses from my various accounts and they were all sent with no problem. It was interesting to note that Google in Safari defaulted to the Japanese site even though it was the U.S. URL, but I could still navigate to my customized U.S. site with the “Google.com in English” link.

The next day, just before we checked out of the Narita Nikko Hotel, I used the Maps app to display our next stop, Tokyo Disneyland. The maps and satellite images gave great detail of the theme park, but only in Japanese. Evidently the maps are pulled from Google Japan’s Web site. While the maps were not an issue for me since I can read Japanese, this would render the Maps app unusable for non-Japanese language users in Japan.

We took a “Limousine Bus” on the Higashi Kantoudo Expressway to head from Narita to our hotel next to Tokyo Disneyland. It was about an hour-long drive. Along the way the iPhone would periodically pick up one or two open Wi-Fi networks but either the signals were too weak or we were out of range faster than I could use the service.

It is important to note at this point the general lack of public Wi-Fi networks in Japan. Throughout the rest of our trip in Japan, while it was pretty common to find closed Wi-Fi networks, it was fairly rare to find paid Wi-Fi service (even in areas you would expect them such as hotels, train stations and domestic airports) and very rare to find an open Wi-Fi network. Fortunately we were able to find at least one useable Wi-Fi connection a day during our trip to keep up to date with our email and favorite Internet Web sites, it just took a little hunting with the iPhone to find them.

Concerning Wi-Fi, one item should be mandatory for traveling iPhone users: the portable Airport Express Base Station. For example, when we arrived at our hotel, the Sheraton near Tokyo Disneyland, we found that they did not have wireless service available in the rooms, but did have a LAN port in our room for free Internet connectivity. The Airport Express Base Station we brought along with us was very handy to get an Internet connection for our iPhone in this environment.

After we checked into our hotel, we went to Tokyo Disneyland until the park closed. During our time there, I occasionally checked for Wi-Fi on the iPhone but couldn’t find anything that guests could use. The maps and satellite photos of Tokyo Disneyland that I had looked at the in the Map app were still cached and came in handy while moving around the park. After our stay at Disneyland, we went to Haneda Airport in Tokyo to fly up to my wife’s hometown of Obihiro, Hokkaido. Surprisingly, I could not find Wi-Fi available anywhere in Haneda Airport, but Obihiro Airport, a tiny airport, had paid Wi-Fi.

After we arrived in Obihiro at our family’s home, we plugged the Airport Express Base Station into their home network so that we had wireless service available to us in the house. This worked out really well.

While in Obihiro, my wife and I dropped by the English school that we both worked at for a couple of years after we graduated college. The school is an all Mac environment and had “AirMac” (Airport’s name in Japan) wireless service in all of their buildings, so I could use the iPhone there freely.

Bringing the iPhone to the school was a huge hit. When I pulled out the iPhone from my pocket, everyone in the office immediately surrounded me. I gave a little five-minute demo of what it could do and everyone was amazed. All of them said that they would buy one as soon as it was available in Japan.

Evidently many people in Japan are following iPhone news closely. I would get a lot of stares when I was using the iPhone on the street in Japan. One poor fellow almost fell off of his bike staring at it. People obviously knew what they were looking at. Occasionally I would get the “are they selling iPhones in Japan now?” question. Everyone seemed disappointed when I told them no.

Obviously there is huge potential for iPhone in Japan. While I was there, I put some thought into what Apple would need to do to localize the iPhone for the Japanese market.

First and for most, the iPhone will need to use Japan’s 3G cellular network. Along with this, it will need a battery that can stand up to 3G cellular use. I do not think the built-in Wi-Fi would be necessary to include because of Japan’s 3G cellular network and the dearth of public Wi-Fi networks. There needs to be a very simple and clean way to enter Japanese text. (This is something I would love on the U.S. iPhone as well.) It would be wise to include some Japan specific “killer apps” such as a subway map/ train schedule app or a “Print Club” app based off of Photo Booth as well as a game or two. Finally, the iPhone should have a strap loop for a wrist strap. If Apple produces this kind of localized iPhone for Japan, I think they will have a smash hit.

We stayed in Obihiro for a week, went back down to Tokyo for two days and then flew back to the United States. My iPhone experience from Obihiro back to JFK Airport was basically the same as going over.

In summary, the iPhone that I brought to Japan was very successful in acting as a laptop replacement for casual Internet and email use as long as there was access to a Wi-Fi network. It also did a great job entertaining the kids during the periods of downtime during our trip. Other than the phone portion of the device (which we really did not have a need for), I could use all of the other features of the iPhone in Japan with no problem. I did not use a belt clip or carrier for the iPhone on our trip, I just carried it in one of my front pockets the whole time. The iPhone proved itself rugged and still looks in the same shape as when we left. I look forward to my next trip with my new traveling companion, the Apple iPhone.

David McKenna is a MacDailyNews reader who submitted this article in order to shed some light on using Apple's iPhone abroad.

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Aug 02, 07 - 11:19 am Comment from: tipirneni

I'm not sure why he was unable to get cell service in Japan. Maybe because he didn't turn on International roaming before he left. I had no problem getting on the Edge network while in Italy. You can see my full review of the iPhone in Europe at this link:

http://tipirneni.typepad.com/the_tipirneni_blog/the-iphone-in-europe.html

Aug 02, 07 - 11:22 am Comment from: Monty

So the AT&T;lockin, EDGE, no 3G are severly limiting iPhone sales.

Perhaps this first iphone is just a test, with a more open device, 3G and other goodies coming later?

Aug 02, 07 - 11:23 am Comment from: whatever

You really can't use the cellular part for phone calls? I thought it was a quad band phone - I know that I could se my RAZR in europe - can I not use it in Japan?

Aug 02, 07 - 11:28 am Comment from: bjh

Japan does not use GSM. That's why the phone didn't work there.

Aug 02, 07 - 11:31 am Comment from: totoro

Great writeup, David, thanks! I will be heading over there as well with my iPhone...during my last visit, I too noticed the dearth of public wi-fi.

to the other commenters: Japan does not have GSM ..having QuadBand doesn't help if the basic protocol isn't supported anywhere :p The iPhone IS international, its just that Japan is one of those places where GSM is basically non-existent.

Aug 02, 07 - 11:43 am Comment from: eMax

Japan uses "WCDMA"

aka the "Future of wirless communication" to some people.

not including me however.

Aug 02, 07 - 11:44 am Comment from: bobchr

Very useful article. I myself found the Iphone extremely useful on my trip to North Carolina and subsequent drive to Myrtle Beach.

Aug 02, 07 - 11:47 am Comment from: G Spank

Monty, listen up. The iPhone isn't just a "test". It's Apple's best solution for the user (and Apple, in the case of AT&T;) at this point in time, just like all Apple products. And just like all Apple products, it is AMAZING. I own one, and couldn't be happier with it (which, I highly suspect, is the case with just about all iPhone users).

Aug 02, 07 - 11:51 am Comment from: lowell

Nice hearing about that--I live in Japan right now and was curious as to how well an iPhone would work there if I bought one. This review is pushing me in the direction of buying it, seeing that everything would work except the phone, essentially making it the illusive 6G iPod.

Aug 02, 07 - 11:54 am Comment from: DavidO

Many thanks to the author for such a thoughtful and well written review. I'm hoping to find other writings of his somewhere on the web.

Aug 02, 07 - 11:58 am Comment from: iphone user

What didn't say was how much AT&T;will sock it to ya on the roaming user charges when using the iphone internationally - or he hasn't gotten the bill yet. I used the iphone in Poland recently and it worked great - but AT&T;took me to the cleaners on the roaming charges, in calls, sms and data usage - but that's not Apple's fault.

Aug 02, 07 - 12:03 pm Comment from: theloniousMac

I was in Compton last night.

My iPhone worked just fine there.

In the 3rd world pockets of Los Angeles, ironically we typically find the best cell service. No one bitches about towers going up.

Aug 02, 07 - 12:11 pm Comment from: MacFhearghaile

MDN since most of the info on this site is iPhone related, when are you going to change the name of the site iPhone news? Since cell phones are not at the top of some peoples interests ENOUGH ALREADY.

Aug 02, 07 - 12:18 pm Comment from: ChrissyOne

True story:

I was sitting at my local coffee shop last weekend, watching Amelie on my iPhone. I've gotten used to gawkers looking at the phone a lot and occasionally asking questions, so I'm always half-alert for someone to tap me on the shoulder.
As I watched the movie, a kid came up next to me and said, loudly over my earbuds, "Nice iPhone!!!".
He was very young (9, I later found out), bespectacled, and I could tell right off the bat he was a creepy-smart-genuis kid.
As he walked away with his mom, I said "Do you want to see it?" He BOLTED back over to where I was sitting and I handed him the phone. What followed was an iPhone feature presentation, given to his mother, that was worthy of any Phil Schiller appearance. He went through every menu and function, stopping along the way to walk his mother through it all, with the occasional "whoa...!" upon discovering something new (like the magnifying glass). She told me that she home-schools him (I told her that she was doing an excellent job) and that he reads MacWorld cover to cover, watches the Stevenote, and is a pro at OS X. He hadn't seen an iPhone in person yet, so he was just going nuts.
9 years old.
And the whole time, mom is not just patiently saying "wow, honey, that's great" in that disinterested, placating kind of way parents sometimes do. She was genuinely impressed and interested in the phone. She said that dad wants one, too.
I see an expensive holiday season coming up for that family.

Anyway, the story about the kids on the plane made me think of this. There is a bigger market out there than most people realize. Ballmer likes to go on about business users, but I think 9 year olds (even those that aren't geniuses) are going to be a much more important (and long term) market.
It also makes me wonder - how many 9 year old kids go ape-sh|t when they see a BlackBerry?

-c

MW: 'start'

Aug 02, 07 - 12:27 pm Comment from: Linux Guy And Mac Prodigal Son

What a great story. I hope Apple execs read it to understand where some improvements need to be made. Make an outstanding product an even better one.

Aug 02, 07 - 12:34 pm Comment from: bobchr

@ Lowell, better than a 6G Ipod since a 6G I pod would have no need for Google Maps with built in traffic monitor function, or a note pad or even email and web surfing.

Aug 02, 07 - 12:37 pm Comment from: bobchr

@ChrissyOne, "It also makes me wonder - how many 9 year old kids go ape-sh|t when they see a BlackBerry?"

So true.

Aug 02, 07 - 12:40 pm Comment from: bobchr

@Iphone User, did you purchase AT&T;'s international roaming package before you used your Iphone in Poland?

Aug 02, 07 - 12:40 pm Comment from: the other steve jobs

it kinda sucks that Japan uses its own DoCoMo network - which works with absolutely nothing else.

The other bad part is that there isn't even a real "Pay-as-you-go" system there... not as robust as the bankruptcy-happy American system demands there be. When i go back, i'll keep my eye out to see.

but the DoCoMo 3G network there is freaking astonishing.

Aug 02, 07 - 12:42 pm Comment from: bluefine

C1

Hearts and minds of the next generation....nicely done.

... it's iPod redux!

So everyone else, short the stock all you want, but realize you're just short sighted.

Aug 02, 07 - 12:42 pm Comment from: Sos

"the iPhone said “No Service” where you normally see the strength bars and the AT&T;name at the top of the screen."

Huh... that's what my iPhone usually does in downtown Boston.

Aug 02, 07 - 12:51 pm Comment from: DLMeyer

MacFhearghaile, while I'm underwhelmed by the iPhone, I have no reason to contest its placement here - it IS a MAC, after all. Maybe not as useful for word processing as our 12" iBook (soon to be a 13" MacBook) but the article should have convinced you that it certainly is a light-duty Mac. My criticism of it, BTW, is not that it is bad or overpriced or under-featured ... but that I don't NEED it. A great toy for those who feel they do need it and can afford it.

It's too hot for my .SIG right now. Sorry.

Aug 02, 07 - 12:57 pm Comment from: Crabapple

Lovely heart warming tales!

I think I will write a book 'Mac Tales'

Aug 02, 07 - 12:59 pm Comment from: David Sternlight

The reason iPhone owners are ecstatic, including this writer, is that Steve Jobs has finally found a way to get the reality distortion field onto a cellphone chip. Not only that, but also it has approximately a 40 foot line-of-sight range.

3G, where are you now that we need you.

David Sternlight
Los Angeles

Aug 02, 07 - 01:00 pm Comment from: Crabapple

Was I censored?

I wrote the Balmy ones tale was going to fall under the category of 'Nightmares & Werewolves of the Mac Night'

Aug 02, 07 - 01:08 pm Comment from: mu (-_-)

MDN magic word : "choice"

Aug 02, 07 - 01:09 pm Comment from: @tipirneni

Grazie for your iPhone Italian story! Looking forward to reading more iPhone world travel adventures.

Aug 02, 07 - 01:17 pm Comment from: Tapler

The reason Japan doesn't have many Wi-Fi networks is because most people just use their mobiles and hook up their laptops to them. It's been that way for so long (at high speeds too) that Wi-Fi was never really popular as a commercial product.

Why rely on a Starbucks internet account when you can just hook into your phone to get high-speed anywhere.

Aug 02, 07 - 01:47 pm Comment from: Mike Kaufmann

I was in Singapore last week visiting with my son who was on a training
session there. He uses a Razr with an AT&T;provider and I had my new 4 Gig
iPhone. We both contacted AT&T;and got upgraded to International service
before our trip to Singapore. While there we found he could call my phone
but I couldn't call his. So, we called AT&T;'s overseas help line. The AT&T;helper checked both our accounts and called both our phones and that all
worked. So, he said I am going to call the iPhone AppleCare line to see if
there could be a solution to the iPhone's lack of calling ability.
I was surprised when a young lady came right up from Applecare and
started her checking process. The AT&T;had signed off and said good luck!
We tried several different calling prefixes like a 1 or a + sign preceding
the number I was calling but nothing worked! So she said she was going to
try a reset of my iPhone. I wondered if my data would be lost. So, I held
down the the Sleep/Wake button and the Home button for 10 seconds and did
the reset. Then I called my son's phone and it worked! And all my data was
still intact. We thanked the Applecare lady (she was in Canada) and used
the phones normally the rest of my stay in Singapore. We never had to use
any prefixes - Just used the numbers in our phonebooks! The session of
troubleshooting with AT&T;and Applecare took a little over an hour.
Whenever I used the iPhone during the trip it attracted attention. I let
at least a couple dozen people mess with it. I'm sure most of them will be
future customers. When I changed planes in Hong Kong I had left my iPhone
in my pocket and it set off the warning at Security. When I took the iPhone
out of my pocket, the young security person saw it and got very excited. It
was the first he had seen. A couple of the other security people came over
to see it and hand it around. The people in line spoke up and they handed
it back and got back to work. I'm sure there are future customers there.
People in the Far East are very cognizant of new technology.

Mike Kaufmann
Santa Cruz, CA

Aug 02, 07 - 02:22 pm Comment from: @ MacFhearghaile

MDN is not a news site about Macintosh computers. It is a cheerleading section for Apple Inc.

It is about anything that puts down Apple's competition and boasts about Apple's successes.

That is what MDN is.

Aug 02, 07 - 03:01 pm Comment from: ChrissyOne

"People in the Far East are very cognizant of new technology."

And they know quality when they see it. When the iPhone is released in China and Japan...

It boggles the mind.

MW: 'action'

Aug 02, 07 - 03:39 pm Comment from: Cartoonasaurus

I have friends with massive, hugely complicated "smart" phones that surf this shitty, FAKE version of the web at 3G speeds.

Hilariously shitty.

I'm stickin' with a winner. My iPhone is wonderful, wonderful, slim and far more useful. Their phones are SLOWER in every respect except 3G. Who's their DADDY? It's Jobs, baby, Jobs.

Aug 02, 07 - 04:11 pm Comment from: Macaday

Powerful stuff.

It's becoming hard to criticise Apple -or it's products- these days without reeking of sour grapes...


tongue wink

Aug 02, 07 - 05:16 pm Comment from: Dhutch

Can you print from an iphone?

Aug 02, 07 - 06:31 pm Comment from: Ken Y-N

Iteresting views on what the iPhone needs in Japan - I wrote up about what I thought it needed last week here:

http://whatjapanthinks.com/2007/07/18/apples-iphone-japan-will-love-it-japan-will-buy-it/

Wouldn't buy it myself, however, and I think they'll have to cut the handset price to attract more customers in Japan

Aug 02, 07 - 07:54 pm Comment from: Javbw

The Google Maps For Japan are only in Japanese - they have used Japanese Political Map sources. However searching for towns in english, even smaller towns ("Shibukawa, Japan") will map correctly.

if you zoom into the full level on the political map, it shows every single building, road, many trails, and has many many more labels that I have yet to see in the US maps. I was able to see the sheds outlined on my friends farm near Shibukawa. However the satellite maps, unless you are in Tokyo, suck.

Glad you had a good time in Japan!

Aug 02, 07 - 09:00 pm Comment from: Occasional Poster

I notice wireless spots and places quite often in Osaka, Nagoya/Toyota and Tokyo. They are not everywhere but they do have them. The Osaka Int airport used to have free wireless spots. Many hotels do and don't mind you dropping by their lobby for checking.

You are right that many have cable connections only. I began taking my airport around with me 3 to 4 years ago.

(Toyota City, Japan)

Aug 03, 07 - 06:16 am Comment from: One guy from Finland

Americans are...

"After we checked into our hotel, we went to Tokyo Disneyland until the park closed."

?? OMG !! rolleyes

... fat and the only food that they got was from the McDonald´s

Aug 03, 07 - 10:53 am Comment from: Rudge

Thanks for posting this guys review, MDN. I enjoyed reading it and seeing some of the little differences. I'm confident that Apple will research what is needed on the iPhone for Japanese consumers, and people there will go nuts for the iPhone, as much as they have here.

Thanks again.

Aug 03, 07 - 01:04 pm Comment from: Mac-nugget

@ChrissyOne
Well, even though I don't think by son is a genius, at 3 he knew how to turn on the MacBook, go to the dock, start PhotoBooth, change the settings, move the MacBook to find better lighting and composition, and he takes very artistic beautiful pictures.

Now he just turned four, he knows how to use a mouse, navigate the dock, get Safari started, go to the links we have setup for him, and enjoy Spiderman YouTube clips or what ever else we put in their.

I think the genius behind it all is not so much my son, but more so Apple's well thought-out interface and easy of use software. Even thou the kid you speak of dose seem to be uncommonly interested in technology for his age.

Aug 03, 07 - 01:35 pm Comment from: Steve

I've found the iPhone to be an adequate laptop replacement on trips for the most part. I just took a trip to Disney World. Sometimes on the bus ride back to the hotels, other dads would check their e-mail on their Blackberry, etc. I noticed a few were more than curious as I did the same on my iPhone. After checking and responding to an e-mail or two, I decided to start watching a movie I previously had started. The "curious" looks turned into "jealous
" gaping stares. Kind of funny...

I do have a gripe though. Probably 1 out of every 10 - 15 e-mails, the iPhone refuses to download from the server. My regular e-mail works fine. They are usually just text e-mails, nothing fancy. Apple needs to address this.

But, overall, e-mail and web browsing work quite well. With the text resizing features, Apple has really figured out what other phone vendors have not been able to. The iPhone is not perfect, but I couldn't imagine using anything else anymore.

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