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Fri, Nov 21, 2008 - 12:39 AM EST  —  AAPL: 80.49 (-5.80, -6.72%)  |  NASDAQ: 1316.12 (-70.30, -5.07%)

An Apple ‘Brick’ carved out of solid aluminum wouldn’t be very revolutionary
Tuesday, October 07, 2008 - 09:21 AM EST

"Rumors are buzzing that Apple has been working on a revolutionary manufacturing process involving lasers and waterjets and solid blocks of aluminum for the upcoming MacBooks. The contention is that the rumored "Brick" product actually refers not to a product itself, but the manufacturing method for the MacBooks," Adam Richardson writes for CNET.

MacDailyNews Note: Richardson notes that although Apple and frog design, where he works, worked together in the 1980's and pioneered injection molding techniques with plastic that are now commonplace on computer products, Richardson states that he doesn't have any insider knowledge whatsoever on this rumor.

Richardson continues, "In reality, Apple has been using laser and waterjet methods for quite sometime... For example, if you look at the iPod Shuffle you can tell it is hogged out aluminum. On such a small product this is do-able. On a large product like a laptop this would typically result in a massive amount of waste (so kiss your green credentials goodbye). And the notion that this is somehow cheaper than stamping thin sheets or molding plastic is completely wrong - it's much more expensive."

"Given the complexity of the components that need to get tightly mounted inside a laptop casing, and the number of ports and so on that need to be exposed to the outside, it's unlikely that it will literally be a hollowed out block of aluminum," Richardson writes. "And even if it was, it would not particularly help much with weight (it's still aluminum) compared to the stamped case of the current Aluminum MacBook Pros."

Richardson writes, "Having said that, and not discounting Apple's ability to go beyond the bounds of what others pull off, going by the 9to5mac article there isn't necessarily anything very revolutionary being described."

Full article here.

[Thanks to MacDailyNews Reader "Dale E." for the heads up.]


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Oct 07, 08 - 08:23 am Comment from: Richie

So what? Has anyone really done anything like this before- for a lap top?

Oct 07, 08 - 08:28 am Comment from: Richie

Besides, just because it hasn't been done before, doesn't make it terrible. It's all in the design- which, from what I hear, Apple is pretty good at.

Oct 07, 08 - 08:32 am Comment from: M.X.N.T.4.1

What if it's not just metal - what if it's liquid metal? Jobs found a chip years ago and they've been reverse engineering the tech ever since.

Oct 07, 08 - 08:37 am Comment from: Connor MacBook

Isn't the iMac already made from a single sheet of aluminium?

Oct 07, 08 - 08:37 am Comment from: El Guapo

Maybe it's "flow metal"

Oct 07, 08 - 08:38 am Comment from: Raving MacHead

OMG!

A left leaning company is actually very greedy and captialistic enough to have a R&D;department.

Something is wrong here. Steve Jobs only plays socialist.

Unless it's to get Al Gore elected so he can sell Mac's to the US government.

Steve Jobs> Busted.

Oct 07, 08 - 08:38 am Comment from: ElderNorm

LOL--- Must be a s l o w news day. grin

"Hogging out" metal is an industry standard but usually saved for prototypes as its very slow. Todays industry can make precision AL molds and then any minor machining is done later.
While this method can make products stronger (such as for the military) they are quite a bit more expensive.

I think the hype is starting again but with Apple stock in the tank, I just do not see any reason for it. Its a weird world after all. grin

Just a thought.

en

Oct 07, 08 - 08:46 am Comment from: Jersey_Trader

If only Apple owned a chip design group that could combine multiple chips into a smaller smarter chip that would reduce the size of the board and power and ...

I forgot. Apple owns one now!

Oct 07, 08 - 08:49 am Comment from: CYxodus

I hope it's more than what the rumor says it is. While interesting, it just doesn't have that "Apple coolness" about it. All of Apple's hot stuff just screams "ain't I cool, now buy me" and I just haven't had that feeling about a new manufacturing process.

Oct 07, 08 - 08:50 am Comment from: steve516

I can imagine a laptop made of carbon fiber and kevlar composites - super strong, super light weight, and easy enough to form into complex shapes.

Oct 07, 08 - 08:58 am Comment from: grapegraphics

Maybe they're using stereo lithography. Yeah, I know that the 'current' materials used wouldn't work... but what if Apple found a material that would.

It's alchemy...

This, of course would lead to on-demand manufacturing and Star Trek like replicators...

(let me dream, will ya)

Oct 07, 08 - 09:04 am Comment from: Chip

What if it's transparent aluminum . . . you know, like in Star Trek IV? Think of the possibilities.

Oct 07, 08 - 09:21 am Comment from: adashofflair

A slow news day????
What kind of Apple news do you expect on average days?
Lawsuits? Complaints? Whinging? Bickering? European government/consumer watchdog 'interventions?' Greenpeace kvetching? AppStore/MobileMe/iTunes 8.x.y etc. application/NDA etc. earth shattering misappropriations unearthed/revealed by the trusted tech blogs? Complaints regarding Apple's choice of mobile carriers (insert country name)? RDF October 2008 edition and those who use LOLs? Fanboi sheepdom shown their errors by CNET/InformationWeek et al? AAPL?
Death of a salesman Steve Jobs standard (waist size to heart attack)? Seriously, there are plenty more as I can go on.. and they were all there this morning last I checked.
So, please, if anybody with any shred of credibility does a bit of analysis and predictions on Apple trajectories for a change on a new and probable future, allow us to take a breath and enjoy it lest you deem they are not worthy and dismiss them off the net. Albeit conjectures most often, some of us do enjoy these fascinating stuffs quite a bit.

Oct 07, 08 - 09:24 am Comment from: shen

lol Raving MacHead, the new zunetang......

Oct 07, 08 - 09:31 am Comment from: Dave McKee

How can making a computer shell out of an aluminum block be revolutionary for anyone outside of people researching material science ? I would think that the term "revolutionary" would be reserved for marketing some new value/capability to everyday people, a new shell at a lower price with some manufacturing esthetics does NOT qualify in my book.

Oct 07, 08 - 09:31 am Comment from: feral

no leapfrog?
rats.

Oct 07, 08 - 09:38 am Comment from: Nick Fury

This is the new MacBook in "safe" mode.

Oct 07, 08 - 09:40 am Comment from: Macromancer

"On a large product like a laptop this would typically result in a massive amount of waste"

Aluminum can be remelted and recycled. What waste?

Oct 07, 08 - 09:40 am Comment from: Demon

Actually the auto industry as used 100% automated C and C mills to make engine blocks and heads for a long time now. Apple using a few automated C and C Mills to produce laptops cases is not that far out there. And if Apple were using a production facility that already had a few C and C Mill lines sitting idol the cost is to mill an aluminum case compared to stamping and assembly is plausible. Recycling the aluminum milling waste and casting the parts to reduce waste and milling times is also something the Auto Industry as been using for some time.

But, if I were jobs and I was going to mill a cases for a product it would not be Mac Books or Mac Book Pros. It would be a product that did not require the attachment of a flip-up screen. It would be a one piece, Multi-Touch device made with a milled aluminum case for added strength and a higher kewl factor. It would also be a product that while drawing lot of attention and huge amounts of free press, to drive gawkers to the Apple Stores, it would be one I wouldn't be planning on selling iPod Numbers worth.

A totally new product in an innovative solid milled aluminum case is much much more plausible. Kind of like a giant Ipod touch but, with the weight, size and design queues of a Macbook Air.

Oct 07, 08 - 09:40 am Comment from: Nick Fury

Oops. That failed. O.K., so think T-1000 in T2.

Oct 07, 08 - 09:56 am Comment from: Masa

What the hell is this guy talking about. Shuffle, nano, mini and Mac mini all use extruded Al profile as base component and needed holes etc. are milled or laser/water cut.

@Demon: It's not "C and C", its CNC (!= C'N'C) = Computer Numeric Control.

Oct 07, 08 - 10:04 am Comment from: MCCFR

"What if it's transparent aluminum . . . you know, like in Star Trek IV? Think of the possibilities."

Even now I'm imagining a carrying a whale around in my laptop.

Oct 07, 08 - 10:12 am Comment from: Nick Fury

"I'm imagining a carrying a whale around in my laptop."

That's some kind of perverted code, isn't it?


tongue wink

Oct 07, 08 - 10:25 am Comment from: daveydave

What if the Brick is really a macbook made out of red masonry bricks? ever thing of that, froggy?

Oct 07, 08 - 10:33 am Comment from: I want

The hogging out of an aluminum block will give a computer designer like Apple many desirable benefits. Now they can leave metal behind to form walls between sections of the electronics. The walls will stiffen the total structure of the case and allow the removal of even more metal. The other benefit is components that are Radio Frequency noisy are now isolated from other components that want to be RF quiet. If you use RF filter pin connectors between the compartments you have eliminated all interference between components, RF loves to travel through unfiltered connectors. The results are a smaller, sturdier package with better electronic performance. As for the waste there is very little, aluminum is very recyclable.

Oct 07, 08 - 11:26 am Comment from: John Doe

What do you normally use to crash Windows? A brick is a codename for Apple's final blow against the dominance of Windows...

Oct 07, 08 - 11:52 am Comment from: @John Doe

As a Windows user I usually find running Quicktime does the job. In fact, it's only Apple software that ever crashes Vista.

Oct 07, 08 - 11:55 am Comment from: Al

The leaked code name isn't 'Brick', it's 'Brick-Head'.

The code name isn't for a new Apple product, it's the code name for the next Disney-Pixar movie.

The rumor business just ain't what it used to be.

Oct 07, 08 - 12:08 pm Comment from: ping

If anything, such a process might be used to produce a small number of prototype cases, nothing else.

It would be prohibitively expensive and cumbersome for actual production.

By the way: It requires a high amount of energy to re-use the waste from milling, which would typically be most of the total mass being used for a computer case. It would be breathtakingly inefficient and thus completely nonsensical for mass production.

Oct 07, 08 - 12:45 pm Comment from: Anonymous©

Milling metal is SLOW, it's far faster to stamp a sheet. If you mill too fast, the heat can warp and damage the material you are milling, even if you use frickin laserbeams!

There's no cost advantage whatsoever. This is a ludicrous rumor.

I'd like to see Apple move on to carbon fiber.

Oct 07, 08 - 01:25 pm Comment from: I want

There is not heat to warp the metal. You are cutting the metal with high pressure water which carries the heat away.

Oct 07, 08 - 01:32 pm Comment from: ping

I want: There is not heat to warp the metal. You are cutting the metal with high pressure water which carries the heat away.

At velocities like the ones used for cutting metal I wouldn't be so sure about that — besides the fact that you can only cut with water or lasers, not excavate hollow forms with any precision.

For lightweight laptop casings stamped sheet metal is by far lighter, stronger and cheaper than milled-down whole blocks.

Oct 07, 08 - 02:29 pm Comment from: freebeer

I'd like to see Apple move on to build the T3000.

Oct 07, 08 - 03:22 pm Comment from: I want

How do you think dod contractors cut titanium plates? They use water and diamond dust at high pressure. Aluminum would be like a cutting warm butter with a knife.

Oct 07, 08 - 07:36 pm Comment from: Olmecmystic

Man, you guys are referencing movies I have in my collection.

Hmm, am I a nerd, too?

Peace.
Olmecmystic cool smile

Oct 07, 08 - 10:41 pm Comment from: CBS

Or maybe a ceramic case, no more scratches.

Oct 07, 08 - 11:11 pm Comment from: nobodi

Although Richardson may not be an elderly scientist, I think Clarke's 1st Law may still be applicable.

Oct 08, 08 - 05:12 am Comment from: bah

funny when you see the boneheads post here; haha.

people didn't get the "liquid metal" joke, not for many posts

then some guy says "C and C" -- yeah, like you unpack your MCV into a MBP... hahaha.

Folks -- surf the Web more, read more, get out more, is what I say... (no these are not mutually exclusive)

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