Analyst: Apple has ‘real shot at dramatically expanding Macintosh market share’
Tuesday, October 31, 2006 - 10:37 AM EDT"Now that it's won the hearts and dollars of music fans with its ubiquitous iPod, there are signs that Apple Computer is moving toward its own version of conquering the PC market," Katie Dean reports for TheStreet.com. "For Apple, that means mulling new strategies to go beyond its hardcore fan base in the hopes of adding just a few valuable percentage points to its single-digit U.S. market share."
"The momentum from its latest quarter suggests the company is poised to do just that. Apple wowed the Street with its fourth-quarter Macintosh sales, which grew 30% to 1.6 million units over the comparable period last year," Dean reports. "Also, the latest Gartner PC report shows the company growing its third-quarter U.S. market share from to 6.1% from 4.6% a year earlier."
"For the past several quarters, more than 50% of Apple store customers were new to the Mac platform, management has said," Dean reports.
Dean reports, "Although there have been various attempts in the company's history to grow its Mac business, Mark Stahlman, a technology strategist at Gartner Invest, says now is a particularly opportune time: Windows can run on Apple hardware; Apple has a powerful semiconductor company, Intel, supporting them; and businesses are going through a significant evaluation and upgrade process with the launch of Microsoft's Vista operating system. 'This is the first time in the history of Apple as a company that they have a real shot at dramatically expanding Macintosh market share,' Stahlman says."
Full article with more, including Apple's plans with Best Buy and that loopy idea from Gartner to have Apple license Mac OS X to Dell, here.
[Thanks to MacDailyNews Reader "Bill C." for the heads up.]
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I doubt that Apple will license Mac OS X - especially to Dell. Steve likely still remembers what Michael Dell said a few years back and Steve would love to be able to rub it in Dell's face.
Not to mention the fact that Apple's market share gains make less necessary to license the OS - especially when they can tout the true dual-boot capability Macs have.