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Sat, Jul 04, 2009 - 03:35 PM EDT  —  AAPL: 140.02 (-2.81, -1.97%)  |  NASDAQ: 1796.52 (-49.20, -2.67%)

Analyst: Apple Mac consumer market share hits 21-percent in U.S.
Tuesday, April 01, 2008 - 10:17 AM EDT

"The iPhone gets the most press and the iPod sells in the largest quantities, but it’s the Macintosh that really drives Apple’s growth, says Gene Munster," Philip Elmer-DeWitt blogs for Fortune.

"In the second installment of a multipart report on Apple’s “3 Cylinder Engine,” Piper Jaffray’s chief Apple analyst looks at the Mac business over the next couple of years and likes what he sees," Elmer-DeWitt reports.

"Munster is conservatively modeling global market share to remain flat this year, but he notes that enterprise sales account for 70% of the worldwide market, a segment Apple is not aggressively targeting," Elmer-DeWitt reports. "In the consumer market, where Apple does compete, he estimates the Mac’s share is now 10% worldwide and an impressive 21% in the U.S."

More in the full article here.

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Apr 01, 08 - 10:21 am Comment from: Al

I believe him. After all, analysts are never wrong.

Apr 01, 08 - 10:24 am Comment from: Not Bill

Twenty-one percent market share among consumers in the US. Wow. This is really going up. I wonder how the enterprise "nut" will be cracked. By the iPhone first perhaps.

Apr 01, 08 - 10:36 am Comment from: jltnol

reeks of april fools too me

yes.. the mac share is high and getting higher all the time... but I doubt its at 21% yet



Magic Word = written.. as in don't believe everything that's written....

Apr 01, 08 - 10:48 am Comment from: B

I've always thought the market share among consumers would be the more interesting number to track in computer sales, rather than the normally reported &#xsh;are of ALL personal computers shipped.

after all, this is the number representing what individuals freely choose themselves to buy, rather than the millions and millions of PCs bought by corporations included in the overall market share#.

it's kinda like back in the early 90's when the Ford Taurus was the "best selling" car in America for several years but that included a lot of fleet sales that the 2nd runners didn't have.

Apr 01, 08 - 10:50 am Comment from: Mr. Reeee

It's a real article. So much for April Fools!

Apr 01, 08 - 11:07 am Comment from: G Spank

The world has a long time to slowly realize OS X is the only choice if you want to be serious about your computing. There is no real competition and I doubt there will be for some time to come...

Apr 01, 08 - 11:12 am Comment from: Think

Yep. looking at just consumer sales it is very possible.

Keep in mind over all sales also includes all those dumb pc terminals as cash registers and on and on...

Apr 01, 08 - 11:19 am Comment from: Spinner

Apple has a 67% consumer market share of my family members who live on the South Side of my street...

Apple Mac consumer market share hits 21-percent in U.S.

Oh And....

Apple has less that 3% of the overall worldwide share, but hey, that's not important at MDN!!!

Apr 01, 08 - 11:24 am Comment from: Harry

This news should be mentioned anytime, but not April 1 ..

Apr 01, 08 - 11:28 am Comment from: Steve516

well, I have been doing my part, so far 4 of my friends have switched to macs in the past 5 months. I have several, and Mom has one. And I am seeing more and more folks with iPhones... I'd say 35% of my friends have iPhones now (roughly), depending on how you measure friends LOL

Apr 01, 08 - 11:32 am Comment from: @ Spinner

Tens of millions of PC clones with 2 year old chips and pirated copies of XP, 2000 or '98 made in India, China or South America should not count in anyone's totals, but they do.

Besides, the USA is the center of the Universe, just ask any American.

Apr 01, 08 - 11:40 am Comment from: Ampar

"Besides, the USA is the center of the Universe, just ask any American."

No, just the Milky Way Galaxy. There's no need for hyperbole.

Apr 01, 08 - 11:49 am Comment from: Zune Tang®

Move the decimal to the left and this "analyst" might have something. My estimates are Apple MAC consumer market share should be 2.1% by late summer 2008 unless Dell introduces some new colors in their laptop line. Then Apple will probably fall to 1.3% market share from their present 1.7%.

Oh, and it was reported today on Fox News that the USA is indeed the center of the Universe. The thing that surprised me most was that there are other countries out there besides the USA. That's just crazy. I'm not interested in meeting any of them though.

Your potential. Our passion.™

Apr 01, 08 - 11:51 am Comment from: critic

more @ spinner

Besides cheap clones, worldwide share I believe also includes a lot of other applications such as point of sale terminals (glorified cash registers) and things like that.

Who cares if Apple doesn't get any of that business, as it makes almost $0 for the makers of that kind of hardware.

Apr 01, 08 - 12:06 pm Comment from: Randi Z

Apple has 100% of the Apple computer market.

Apr 01, 08 - 12:40 pm Comment from: rahrens

Nice spin, Spinner!

You are confusing markets - a common mistake. The 3% share is worldwide overall computer market share - not to be confused with the CONSUMER market this article cites!

Note the post above which differentiates between the business market, which Apple does not really bother with, and the consumer market.

You really should be a bit more careful in your 'spin"!!

Apr 01, 08 - 01:03 pm Comment from: LiM

> Besides, the USA is the center of the Universe, just ask any American.

The mother of all black holes pprobably resides somewhere near the center of the universe. Come to think of it, that fits. It's on its way into sucking three trillion bucks, including interest its citizens must pay, before the latest adventure has been fully accounted for. Oh well...

Apr 01, 08 - 01:19 pm Comment from: Pete

Zune Tang,

You forgot to mention other countries are there for us to build bases on. We are practicing for the inevitable ET invasion, which will come right before rapture.

Apr 01, 08 - 01:20 pm Comment from: Cubert

@Al,
"I believe him. After all, analysts are never wrong."

But, Gene Munster is the best known (and nearly always right) Apple analyst out there today. He has been positive on Apple since the release of the iPod.

Apr 01, 08 - 01:27 pm Comment from: Hg Wells

Oh, come on. How can we really trust anything published today?

Real article. Right.

And I'm Hg Wells.

Apr 01, 08 - 01:35 pm Comment from: DLMeyer

I'm actually going to take this at face value - despite the date. OK, the numbers are nearly twice what I expected, but that could just be a bleep in the statistics. A slow month for PCs and an unexpectedly big month for Macs, plus a favorable slice of the market ... 21% of US consumers is just possible. Has the Enterprise market grown to a full 70% of the over-all? Up from 66%? That, by itself, could generate an improved market share position for Apple.
Five (of seven) adults in our household own Macs, two own PCs. Our friends are switching. Even if the numbers are not truly representative, they tell the tale - Macs are taking over.

Apr 01, 08 - 02:17 pm Comment from: Zune Tang®

@Pete,

Thanks for clearing that up. I always wondered why the USA had such a gigantic military if they were the only country in existence—it's the ET invasion before the rapture.

I think Fox News goofed when they led with the USA in the center of the universe thing. The rapture should have been the top story.

Your potential. Our passion.™

Apr 01, 08 - 02:30 pm Comment from: shen

"Apple has less that 3% of the overall worldwide share, but hey, that's not important at MDN!!!"

funny the article says 10%. read it.

now i have no way of knowing if that is right, but who would you trust, Gene Munster, or someone who responds from his moms basement using the name spinner.....

gosh, when you put it like that.....

Apr 01, 08 - 03:00 pm Comment from: Vomit on the Troll

Hey there ZT:

My boss bought those wonderful Dell PCs. They were obsolete before they arrived.
Every single day one of those Piece of Crap computers crashes.
He's spent our bonuses on tech support and dicks like you still think M$ is a good company? What a joke.

Oh yes, we also have Macs.
Two years and counting: ZERO tech support needed.

ZERO.

You M$ trolls have no clue.

Microshaft.
You problems. Our fault.™

Apr 01, 08 - 03:07 pm Comment from: VT

I wish I could take that dufus troll up there to my workplace.

You wanna know our IT bill for EIGHT Dull pcs?

Passion? Passion for f*****g profits.

Apr 01, 08 - 03:17 pm Comment from: SJ

Micros**t will never get another penny of my hard earned cash again. My company has gone M$ free. Totally.

I did my research and saw the TCO for those cheapo HP boxes.
It's unbelievable.

I truly hope Apple keeps this pace up. With the dog's dinner that is V***a helping them along of course!

Apr 01, 08 - 03:19 pm Comment from: Nobama

Those F-ing Nobama ads are back.

Crap.

Apr 01, 08 - 04:05 pm Comment from: Olmecmystic

I've never seen a marketshare breakdown like this:

Movie Industry: Mac % vs. PC %
Music Industry: Mac % vs. PC %
Photography Industry: Mac % vs. PC %
Fashion Industry: Mac % vs. PC %
Publishing Industry (Magazines, Newspapers, etc.): Mac % vs. PC %
Medical Industry: Mac % vs. PC %
Dental Industry: Mac % vs. PC %
Legal Industry: Mac % vs. PC %
Science Industry: Mac % vs. PC %
Individual Home Users: Mac % vs. PC %
Small/Medium Business: Mac % vs. PC %

Every time I see one of these percentage breakdowns for the computer industry, it ALWAYS favors PCs because they agglomerate everything together so that you can never see where Apple is strong (and getting stronger). It's almost like they don't WANT you to see that there are and always HAVE been areas where Apple kicks ass.

What Apple is doing now by moving the overall numbers would be even more remarkable if it could be seen in its best light. By the same token, PC marketshare would also be seen for what it really is: a reflection of massive corporate buying by the Fortune 500-1000, in the U.S. and overseas. That does NOT mean that PCs are better; the perception is simply that they're cheaper.

People everywhere are waking up to the fact that there's another choice, and that trend is only going to accelerate over the next four to eight quarters. Ask M$, Dell, Packard Bell, Gateway, IBM (er, Lenovo), and eventually Acer.

Just like Apple, starting on this day in 1976, eventually led us to icons, the mouse, point and click, drag and drop, windows, and the desktop metaphor, they are already weaning us away from that to Multitouch in your pocket, on your desktop and your laptop. Only THIS time, no one will be able to follow (i.e. COPY).

Should be very interesting in a few years what the response will be from the media and the IT gatekeepers in the corporate world to this full-blown Apple onslaught.

You don't have to be Arthur C. Clarke (r.i.p.) to see what's coming.

Peace.
Olmecmystic wink

Apr 01, 08 - 04:33 pm Comment from: Rick

It always seems to amaze me . . .

Everyone I talk to who uses a Mac has left the PC. So in definition - they tried that, and it didn't work.

How many people do you guys know who left the Mac for the PC besides ones who are employed by companies who in all respectfulness, are afraid to approach things differently. It can be argued why companies stick to windows because of their comfort for what they have used in the past and such, but really, outside of that can anyone share a story.

I am not just passively asking, I am serious, besides the "have too" reasoning of "having" to "have" it for your company, who knows a story why someone has left the Mac for the PC for personal computing.

I think these percentage numbers will show up dramatically before long and the stock market will reflect the "surge" accordingly.

Apr 01, 08 - 06:14 pm Comment from: Cubert

@Rick,
I actually do have a friend who dropped the Mac platform for Windoze. He did it in 2003. He was an ardent Mac supporter but got fed up with the transitions (PowerPC and OS X) and some of Apple's "proprietariness" (I know that's not a real word) despite knowing that the fault lied with third party players and not Apple (ex. Winblows not being able to open Mac Word files).

Apr 02, 08 - 02:09 am Comment from: Max Mosley

Cubert, your 'friend' is a moron.

Apr 02, 08 - 11:34 am Comment from: Cubert

@Max Mosley,
True, so true. He will come back in about a year or two.

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