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Wed, Jan 07, 2009 - 07:49 AM EST  —  AAPL: 93.02 (-1.56, -1.65%)  |  NASDAQ: 1652.38 (+24.35, +1.5%)

Analyst: Apple Mac could increase U.S. share of computer market to more than 9.5-percent in 2008
Thursday, January 17, 2008 - 10:52 AM EST

"According to reports from both RBC Dominion Securities and Piper Jaffray, Apple's sales of computers — particularly laptops — continue to soar. Piper Jaffray estimates that Mac sales rose more than 40 percent in the final quarter of last year, compared with a year earlier," Mathew Ingram reports for The Globe and Mail Update.

"RBC Dominion Securities, meanwhile, is even more bullish: The brokerage firm expects Apple's sales of Mac desktops and notebooks will be up more than 50 percent — and that laptop sales could climb by more than 60 percent. An RBC analyst described the sales as 'ginormous,'" Ingram reports.

"If RBC's predictions hold true, it says Apple could increase its share of the U.S. computer market to more than 9.5 percent this year, compared with a little over 7 percent in 2007 and about 5 percent in 2006," Ingram reports.

"Overall PC market growth is in the low double digits, according to most estimates," Ingram reports. "And yet Apple is growing at 40 percent."

Full article here.

[Thanks to MacDailyNews Reader "Richard" for the heads up.]


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Reader Feedback: ( = registered)

Jan 17, 08 - 10:56 am Comment from: ChrissyOne

AAPL Down!!! Yay!

Jan 17, 08 - 10:58 am Comment from: deepdish

can you imagine 10% market share?

I am not sure how high I feel comfortable it going.

Lets try to keep it below 25% maximum.

Jan 17, 08 - 11:02 am Comment from: Big Al

14.5% by 2010. That should make it 4% world wide.

Jan 17, 08 - 11:04 am Comment from: Dutch

This is huge, Apple can no longer be ignored.

Jan 17, 08 - 11:10 am Comment from: Jimbo von Winskinheimer

I find it hard to take serious any analyst that uses the word "ginormous".

Jan 17, 08 - 11:14 am Comment from: Mac+

What matter more is market share worldwide! It gotta reach the 7.5%

But what matter the most today is Apple market share on the computing device of tomorrow: Handled device... in other word iPhone. The SDK is a critical stepping stone in that matter.

Jan 17, 08 - 11:15 am Comment from: shen

deepdish: i have long said that 25% is the magic number. larger enough to mean that no software maker can afford to just ignore them, but small enough to have quality control and exclusivity.

the danger now is in not growing to 25% too fast. the R&D;and quality control have to be allowed to grow into the larger market share.

Jan 17, 08 - 11:18 am Comment from: shen

"But what matter the most today is Apple market share on the computing device of tomorrow: Handled device... in other word iPhone. The SDK is a critical stepping stone in that matter."

indeed, if the SDK allows enough options, and chips continue to get smaller and use less power, the iPhone/Touch/tablet of 2 years from now will be more than todays macbooks. and truly portable.

the iPhone model of internet device, with web versions of a few critical software programs, makes what we consider "portable" today look like the old luggable 386 i had decades back.

Jan 17, 08 - 11:19 am Comment from: Follower

But HWPTST (How Would Paul Thurrott Spin This) ...?

"Apple, which holds 1.5% of the U.S. computer market share, could see its U.S. computer market share rise from 7% to 9.5%."

Jan 17, 08 - 11:20 am Comment from: Why is This

With every uptick in market share, the wait for help on the Apple care line gets longer, the lines at the Genius bar is out the door, and Mac things just don't work as well as they used to.

It's the Dell business model, folks. Steve's drive for more sales is going to render the Mac into one of the pack and no longer the stand alone exceptional machine that made us proud.

Get use to it. It's happening, it's real, and it's too bad.

Jan 17, 08 - 11:37 am Comment from: @Why Is This

it's the software stupid (OSX).

mw: "hold" me.

Jan 17, 08 - 11:41 am Comment from: g5Mac

anyone who thinks that quality is not a priority at Apple, has their head in the sand. It is #1 and will continue to be so, far into the future.

Jan 17, 08 - 11:53 am Comment from: Bad Tabasco

@g5Mac
Each and every day, more and more of the MagSafe power adapters die. Mine did. It is a shame the power adapter can't let me use my laptop. I can't even charge my iPod.
It is a revolutionary design on paper, but in real world use, it just doesn't have any long term endurance.
Anyone with a Macbook should be able to send in their existing adapter and get another one for FREE! Apple has the cash to make existing Macbook owners happy and it will save them money in the long run.

Jan 17, 08 - 11:58 am Comment from: Maddan

If Apple stopped ignoring the middle of the headless desktop market it could instantly increase its share!

Jan 17, 08 - 12:04 pm Comment from: Cubert

Holy crap! If the market share keeps doubling every year, we'll soon be above 100%.

Jan 17, 08 - 12:14 pm Comment from: Ampar

"I find it hard to take serious any analyst that uses the word 'ginormous'."


Especially since the correct term is vaginormous. Also known as Rosie O'Donnell Syndrome.

Jan 17, 08 - 12:20 pm Comment from: Bad Reasoning

Boy, the clowns are out in force.

@ 'Bad Tabasco':
If the MagSafe were such a problem, they'd have corrected it by now.
We have two MBPs in the studio and after 18 months of hard use, both are fine, MagSafe and all.
This forum is not the place to post retarded, "Well, my *whatever* broke so I guess Apple doesn't care about it's product quality anymore" comments.
Things break. Even Apple things.

@'Why Is This':
That's the dumbest post I've seen in a long time.

btw I had an Apple problem a few years ago where my keyboard kept jamming up and typing zzzzz across the screen.
I called Apple. They sent a new one. It arrived at 10am the next morning. Then I actually took the z off my old keyboard and found a cheerio.
Sometimes, it's not Apple.

Jan 17, 08 - 12:23 pm Comment from: ChrissyOne

@ Bad Tabasco

The best way to get your MagSafe fixed is to tell Apple about it immediately by posting a rant on an internet chat room.

Jan 17, 08 - 12:31 pm Comment from: Ampar

" Then I actually took the z off my old keyboard and found a cheerio."

Apple Cinnamon Cheerio?


It would have been funnier if it was an Apple Jack.

Jan 17, 08 - 12:58 pm Comment from: ron

It's probably 20% or more of the consumer market. Leaving out the cash registers and slave machines in industry.

Jan 17, 08 - 01:17 pm Comment from: Jayavarman VII

@Ampar

You slay me. I have started looking to you for my daily guffaw.

Jan 17, 08 - 01:18 pm Comment from: Dave H

I wish they'd break the UK figures out of the EMEA region when they report. We've got 15 or so Apple Stores here now. That has to be making a huge difference to Apple's market share here, yet too many companies here are still looking at the 3% global figure and refusing to support Macs. If it could be shown to them that it's closer to 10% of their possible customers that they are excluding, the Mac support options would increase massively.

Jan 17, 08 - 01:22 pm Comment from: Ampar

To Jayavarman VII:


grin

Jan 17, 08 - 01:26 pm Comment from: -hh

Does anyone have good information on what percentage of PC's (including Macs) in the USA are "consumer owned" versus "business owned"?

Reason is that it really would be nice to see a market share breakdown by this demographic market ... and it would also send a message to Apple to get on their horse in terms of promoting to the Enterprise.

FWIW, I do know that my organization is considering Mac OS, but then again, they're also reportedly "considering" moving us from XP to Vista. Apple needs to strike in Enterprise while the Microsoft horse is still lame.

-hh

Jan 17, 08 - 02:25 pm Comment from: Yours Smugly

It's 10 % at the end of this year.

Yeah, a final percentage of 25 % would be nice. For reasons shen mentioned.

Jan 17, 08 - 02:34 pm Comment from: DJ

Here in the UK, I have to say that Apple's UK help has been pretty good, not that I've needed it much. The chat-help was particularly useful when I had a prob -- solved in a few minutes.

London's West End store is a tad busy for my taste, but Birmingham has been very good and much calmer.

Looking forward to one opening a little nearer!

Jan 17, 08 - 07:02 pm Comment from: Olmecmystic

I've never seen Mac vs. PC numbers broken out demographically as far as home use vs. work use.

I'd love to know numerically about Apple's domination among people who actually CHOOSE their own system instead of the typical work situation where you inherit a computer system by default.

Peace.
Olmecmystic wink

Jan 17, 08 - 11:47 pm Comment from: KenC

There was a report, cited here on MDN, not too long ago, that broke out market share between, consumer and business, and price ranges. Mac laptops dominated the comsumer high-end.

I think the halo effect, is really going to be felt, as more Apple devices use OS X. iPhones, the Touch, the AppleTV. These devices will introduce a wider audience to OS X, making the transition to a Mac, that much easier.

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