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Sun, Nov 08, 2009 - 12:57 AM EST  —  AAPL: 194.34 (+0.3099, +0.16%)  |  NASDAQ: 2112.44 (+7.12, +0.34%)

Analyst: Apple ramping up Mac production on strong demand
Thursday, March 12, 2009 - 09:40 AM EST

"Apple this month is increasing the number of Macs on order from its Taiwanese suppliers following a better than expected response to its refreshed desktop line, according to a new report," Katie Marsal reports for AppleInsider.

"Kaufman Bros. analyst Shaw Wu said sources within the Cupertino-based company's supply chain and distribution channels are seeing a "stronger-than-expected reception" to new iMacs, Mac minis and Mac Pros announced last week," Marsal reports. "'We find this quite impressive in light of very difficult macroeconomic conditions,' he wrote, noting that Mac build plans have been increased as a result. 'If current rates keep up, we believe Street estimates looking for 2.2 million-2.3 million Macs for the March quarter could turn out conservative.'"

"'To us, the new Mac mini is like a Mini Cooper, a premium small form factor product but with decent horsepower. We believe the Mac mini could turn out to be a surprise dark horse hit,' he wrote," Marsal reports. "In light of the positive momentum driven by new iMacs and Mac minis, Wu maintained his Buy rating and $120 price target on shares of Apple."

Full article here.

MacDailyNews Take: Yeah, but what Apple really needs to do is come out with a low-margin cheapo "netbook" so they, too, can compete in the Ship-A-Shitload/Make-No-Money/Disappoint-Customers/Total-Waste-Of-Time market. (dripping sarcasm)

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Mar 12, 09 - 08:43 am Comment from: taxi

How can it be a surprise when it's already a hit?

Mar 12, 09 - 08:50 am Comment from: breeze

This Happened in 2001-2001...

It's called - RECESSION PROOF

Mar 12, 09 - 08:55 am Comment from: Ampar

Apple ramping up Mac production = Complain upcoming. Up dapper rat.

Mar 12, 09 - 09:02 am Comment from: breeze

This happened in 2000-2001...

It's called - RECESSION PROOF

Mar 12, 09 - 09:03 am Comment from: Ampar

"To us, the new Mac mini is like a Mini Cooper, a premium small form factor product but with decent horsepower."


Treat yourself to both:

http://www.macvroom.com/mini-mini-one-great-macd-ride/

Mar 12, 09 - 09:04 am Comment from: Macaday

Apple will do fantistically. Because?

People want: quality, ease of use, design, value, greenness, sex and love.

And all that without no virii, nor Microshite.

Mar 12, 09 - 09:16 am Comment from: Ampar

"People want: quality, ease of use, design, value, greenness, sex and love."

And oxygen, fiber, lots of ports, a long cable and a chewy nougat center.

Mar 12, 09 - 09:17 am Comment from: Big Al's POS PC

But, but without a competing NetBook Apple is doomed.

Mar 12, 09 - 09:25 am Comment from: MacTony

Big Al is right.......DOOMED

Mar 12, 09 - 09:27 am Comment from: Zune Tang®

Either you gullible MAC sheep will fall for anything or you have a selective reading disorder. Probably both.

Take a deep breath, relax and READ what this guy is saying which is MAC can't compete against low-cost, entry-level computers that you can customize and play games on. And without a 2-button mouse or Windows you can't use it in the enterprise so the MINI is basically a brick. Besides, there is like way more software for Windows. Buh-bye MAC.

Your potential. Our passion.™

Mar 12, 09 - 09:35 am Comment from: Demon

Apple does not need to compete in the Netbook space.
Computer manufactures wouldn't even be churning out the Recessionbooks if the consumer was spending, even just to buy the low end Laptops but they are not. Customer's are buying the cheapo netbooks under the assumptions that they'll get to top end laptop speeds in the future. The customer buying these thinks don't understand that Netbooks are a dead end product that will end as soon as the recession does.

Mar 12, 09 - 09:45 am Comment from: Digits McGee

I bought a Mac mini yesterday. Sweet li'l ride. Hooked it to a 21.5" Samsung monitor ($179 @ Sam's Club) for an $850 replacement to the 8-year-old iMac I fried last week. We'll see how much of a boost 3 more Gigs of RAM provide.

Mar 12, 09 - 09:46 am Comment from: LTD

@ ZuneTang

"And without a 2-button mouse or Windows you can't use it in the enterprise so the MINI is basically a brick."

ZuneTang, we all know you're trying to be funny, even though your whole schtick is getting a bit old, but at least don't sound like a retard.

Apple has a two-button mouse. For years now. If you've ever used a Mac in the past few years or haven't had your head buried in the sand, you'd know this by now. Um, you HAVE used a Mac (the very object of your criticism), right? Further, any other mouse can be used with OS X.

You can install Winblows via Boot Camp.

Hope that clears things up.

Mar 12, 09 - 10:00 am Comment from: DLMeyer

LTD, ZT's "thing" is to trot out all the (obviously mistaken) standard reasons Windows flacks haul out to explain why Apple is Doomed To Fail. Well, not ALL the "reasons", just the ones that seem most appropriate. He knows full well that the mini can use a two-button mouse, Apple's pretend-one-button version or any of the others on the market. He also knows the Mac isn't in competition with the cheap boxes Dell et. al. are dumping on the market, but the higher end systems Dell et. al. are trying to make a profit from, to switch you up to. And, yeah ... he has used a Mac.

Mar 12, 09 - 10:34 am Comment from: Chas

@LTD

The Zen of ZuneTang is to observe it from the diametrically opposite perspective.

He's probably a bigger MacHead than most of us smile

=:~)

Mar 12, 09 - 10:37 am Comment from: Sir Gill Bates

Seems like I've been awaiting forever for Apple to upgrade the mini so I could replace an old eMac.

Great timing. This economy has kicked the crap out of my company and I'm down to working 24 hours a week. Kind of hard to buy even the cheapest Mac when you've lost 40% of your income.

I wish some of that stimulus would come my way.

Mar 12, 09 - 11:05 am Comment from: Alex McKenna

The Netbook Question: They say Apple will not make one because it would not be profitable. However, the larger picture is that we, the Mac Users, would find a small, light version of a Mac very useful indeed, and would save us from having to buy Linux or Windows machines. I bought an early Eeepc, which was good in principle, but I have given up using it because of the poor software experience. Occasionally I take a paper notebook on long train journeys, but my handwriting has now deterioriated to such an extent that I find it painful to write; and the scrawl is illegible anyway... My Mac's fault!
Come to our rescue Apple.

Mar 12, 09 - 11:06 am Comment from: Notahe

Who says Zune Tang is a he? I think not.

Mar 12, 09 - 11:14 am Comment from: Sir Gill Bates

"but my handwriting has now deterioriated to such an extent that I find it painful to write; and the scrawl is illegible anyway... My Mac's fault!"

That sounds like me. Damn that Apple to Heck!

Mar 12, 09 - 11:38 am Comment from: MacRaven

@LTD
I believe Zune Tang is actually a long time Mac user. He just has a craving to write sarcastic humor and chuckle at those who fall for his Troll bait that is just meant to be so far over the others side to ridiculous that it's funny.

Enjoy ZT's MDN entertainment value here, but don't feed him.

Mar 12, 09 - 11:39 am Comment from: Jared White

I think we're beginning to see an obvious trend -- people who can spend some cash on a good computer are buying Macs, and people who are pinching pennies are buying PCs. Thus the PC makers are loosing money hand over fist and Apple is swimming in dough. Guess which company I'd want to be working for right now.

Mar 12, 09 - 11:46 am Comment from: MacRaven

@ Notahe
"Who says Zune Tang is a he? I think not."
Many here are not a he.

The humor is, if you post here with a female flair to your screen name, whoooee — you get more attention than Zune Tang! You're even miss you when you don't post. Just ask our Suzane Summers/3's Company vision called ChrissyOne. Except ChrissyOne is smarter.

Mar 12, 09 - 11:49 am Comment from: MacRaven

Maybe Ballmer's kid gets an allowance boost to post here as Zune Tang?

Mar 12, 09 - 12:20 pm Comment from: ralph from berlin

if apple sells the same 2.2. million macs it sold in the quarter a year ago (at a higher asp probably) and ipods hold steady too then apple will report 8,7 bn in revenue! (versus the street's estimates of 7,7-7,9). a record quarter once again while dell, hp and the rest of the microsoft-bunch are tumbling.

if they will sell more than 2.4 million macs than they will report revenue north of 9 bn. can't wait till the 3rd week of april when apple announces quarterly results and smashes wall street once again and all these clueless anaylsts, pundits and "reporters" will shut up (for a few days at least).

Mar 12, 09 - 12:30 pm Comment from: Wal

@MDN

Cracking me laughing with this "dripping sarcasm"

Can feel ur pain!

Mar 12, 09 - 12:44 pm Comment from: KingMel

@LTD

Don't undersell it - the Mighty Mouse is a *four* button mouse.

Unfortunately the design is not that ergonomic (although far better than the hockey puck mouse disaster), and it also has a non-serviceable scroll ball that gets clogged up, especially if you have kids.

Mar 12, 09 - 12:50 pm Comment from: KenC

I think there was some pent-up demand for minis and Mac Pros. Many thought the mini was EOL'd, so they resisted buying. And, alot of people were waiting for the Nehalem chip in the Pros. Now that the whole line has gone Nvidia, presumably with OpenCL compatibility, in prep for Snow Leopard, there's good reason to believe that your Mac purchase will have a good long useful life.

Mar 12, 09 - 12:53 pm Comment from: LTD

@ everyone

RE: Zune Tang.

If that's the case, then my sincere apologies. I've been following MDN for a while now, even before I began posting, and I've noticed ZT's brand of humour. Have to say, though, it's pretty convincing at times. wink

I found it odd, though, that he used the one-button mouse angle. But no REAL troll would still use that angle, so I missed that clue.

In any case, roll on, ZT, roll on. smile

Mar 12, 09 - 12:59 pm Comment from: Sir Gill Bates

MDN would be a dark and drearier site without the likes of Zune Tang. He is a ray of sunshine in these bleak times.

Oops, gotta go - time for my meds.

Mar 12, 09 - 01:24 pm Comment from: kat

Another bogus anal-yst prediction. We Mac users are far more intelligent and sophisticated to believe anything at all that isn't approved by the geek geniuses at Apple and our own irrational thought processes.

Mar 13, 09 - 03:19 am Comment from: John

Apple's market share is starting to drop.
http://www.dailytech.com/article.aspx?newsid=14482

Mar 13, 09 - 04:45 pm Comment from: kat

Apple purposefully underestimates the consumer demand for iMac and Mac mini. This gives the ignorant the false illusion of higher than expected demand.

Seriously, never assume that anything that emanates from Apple is not also biased in favor of Apple. And don't assume that if I purchase a new iMac that I am 100% thrilled with the prospect.

Mar 13, 09 - 04:57 pm Comment from: Sir Gill Bates

I don't even assume you're actually a kat.

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