Analyst: Apple ramping up Mac production on strong demand

“Apple this month is increasing the number of Macs on order from its Taiwanese suppliers following a better than expected response to its refreshed desktop line, according to a new report,” Katie Marsal reports for AppleInsider.

“Kaufman Bros. analyst Shaw Wu said sources within the Cupertino-based company’s supply chain and distribution channels are seeing a “stronger-than-expected reception” to new iMacs, Mac minis and Mac Pros announced last week,” Marsal reports. “‘We find this quite impressive in light of very difficult macroeconomic conditions,’ he wrote, noting that Mac build plans have been increased as a result. ‘If current rates keep up, we believe Street estimates looking for 2.2 million-2.3 million Macs for the March quarter could turn out conservative.'”

“‘To us, the new Mac mini is like a Mini Cooper, a premium small form factor product but with decent horsepower. We believe the Mac mini could turn out to be a surprise dark horse hit,’ he wrote,” Marsal reports. “In light of the positive momentum driven by new iMacs and Mac minis, Wu maintained his Buy rating and $120 price target on shares of Apple.”

Full article here.

MacDailyNews Take: Yeah, but what Apple really needs to do is come out with a low-margin cheapo “netbook” so they, too, can compete in the Ship-A-Shitload/Make-No-Money/Disappoint-Customers/Total-Waste-Of-Time market. (dripping sarcasm)

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