“He estimates Apple has 475,000 daily rentals on iTunes… He assumes 90% of the TV shows are rentals, and 75% are movies. Mind you, there’s no exact explanation for those percentages, but there you have it. Out of this, he comes up with an implied $60 million per quarter for Apple rentals,” Ray reports.
Ray reports that Marshall “argues that if Apple can grow iTunes rentals similarly [to Netflix], then ‘it is feasible iTunes annual rental revenue could exceed $1 billion by 2015.’ Marshall has a Buy rating on Apple shares and a $355 price target.”
Full article here.
[Thanks to MacDailyNews Readers “Wayne W.” and “iWill” for the heads up.]
475,000 rentals a day?
I know I should cut down my viewing
Well, hell aparently froze.
An analyst that actually used some facts?
“from Apple’s disclosure last week, in announcing it was close to selling its millionth AppleTV, that iTunes is seeing rentals and purchases of “over 400,000 TV episodes and over 150,000 movies per day”
I went to the original story just to see where he pulled those numbers from and was quite surprised.
Keep up the good work Apple!
analyst schmanalist .. Apple announced recently that the sum is more than 550 000 / day
http://www.apple.com/hotnews/
oh, and their $355 1 yr target, they will have to redo the homework before February when AAPL will have already passed that …
Apple needs to just buy Netflix, or at least match their subscription pricing
FFS he’s not much of an analyst Apple’s press release about selling 1 million new AppleTvs included the figures of 400,000 tv episode and 150,000 film rental / purchases per day.
No NBC shows? Those are most of the shows I like to watch and the one good abc show guess what… I can’t even rent it. I have not rented a tv show yet. But I love renting movies.
NBC is the last rated network… most people probably don’t miss it.