MacDailyNews - Where Mac news comes first

 MacDailyNews Poll

Deal of the Day

5 Day Most Commented

Opinion Archive

Current Headlines

Latest Joy of Tech

  • Latest Joy of Tech!

MacNN

AppleInsider

Macworld UK

TUAW

MacRumors

Yahoo! Finance AAPL

iTunes Top 10 Albums

Mac OS X Downloads

Sat, Nov 07, 2009 - 10:36 PM EST  —  AAPL: 194.34 (+0.3099, +0.16%)  |  NASDAQ: 2112.44 (+7.12, +0.34%)

Analysts: iPhone sales drastically beat Q4 expectations, Apple reaches 10 million iPhone goal
Monday, October 06, 2008 - 09:49 AM EST

"Based on the tremendous efforts by members at Mac Observer's AFB [Apple Finance Board] to track IMEI iPhone numbers, we have determined that Apple has drastically surpassed analyst' Q4 iPhone sales estimates, and that Apple has reached its goal of selling 10 million iPhones in 2008. The consensus estimates for iPhone sales figures for Apple's Q4 (calendar Q3) were calling for approximately 4 million units. It now appears that Apple has sold at least 7 to 7.5 million iPhones in Q4—that's nearly 80% above consensus. Apple has far surpassed even Gene Munster's bullish estimates of 5 million iPhone sales in Q4 according to the data," Andy M. Zaky and Turley Muller report for Bullish Cross.

"The latest IMEI [International Mobile Equipment Identity] data point collected by AFB was 9,190,680—an 8GB Black iPhone recorded as manufactured on September 29 and sold on October 5. This suggests that even if a whopping 1.5 million iPhones of the total IMEI registered devices are unsold as of today, an unlikely assumption, it would still put 3G iPhone sales at 7.6 million units and 2008 iPhone sales at over 10 million units," Zaky and Muller report. "Coming into the quarter, Apple had already sold 2.42 million iPhones. Thus, 7.6 million 3G iPhones sold puts Apple above 10 million units for the year."

More in the full article, including some well-deserved criticism of so-called analysts Toni Sacconaghi, Kathryn Huberty, and others, here.

[Attribution: Fortune. Thanks to MacDailyNews Reader "Jersey_Trader" for the heads up.]


Bookmark and Share

Always -- Free ground shipping with orders over $50 at the Apple Store.

Reader Feedback: = registered.
Unregistered users: Feedback from multiple usernames are subject to deletion. Off-topic and posts from suspected astroturfers will be removed.

Oct 06, 08 - 08:51 am Comment from: El Guapo

Buy AAPL!

Oct 06, 08 - 09:05 am Comment from: John

Imagine that. The only people who will be shocked are the dumb ass anal-ists who don't have a fricken clue!

Oct 06, 08 - 09:07 am Comment from: I did it

Just bought 470 AAPL at 93.-

Oct 06, 08 - 09:13 am Comment from: ralph from berlin

wish i had money left. but i am all in already.

Oct 06, 08 - 09:13 am Comment from: jtc

seems like this is more of a selling opportunity than buying... it goes up one day then oh look its down $10... I'll hold off till im not losing an insane amount of money since I bought at 110 thinking it wouldn't go down much more.

Oct 06, 08 - 09:15 am Comment from: Metryq

How about "dramatically" rather than "drastically," which sounds negative.

Oct 06, 08 - 09:19 am Comment from: Anonymous©

Well, it's down to $91.

Oct 06, 08 - 09:22 am Comment from: Lucky Dog, Silicon Valley

Bought AAPL at 107, 103 and now at 93

Oct 06, 08 - 09:36 am Comment from: shen

more good news, AAPL will tank again, along with the rest of market.

for years people bought into the market no matter how bad things looked. all the economists i know started talking about "irrational exuberance." now we have irrational panic.

.....may you live in interesting times.

Oct 06, 08 - 09:37 am Comment from: DLMeyer

I gotta find a way to free up more cash somehow. As it stands, I'm all in. At $134, then at $108. AAPL will not be back at $200 any time soon, but that's the fault of the market rather than the company. Interesting that we could find $750B to bail out the Fat Cats but couldn't find $750M to help a little in the schools, or health insurance, or ... sorry, is my "liberal" bias showing?

Oct 06, 08 - 09:38 am Comment from: st1

AAPL will go down to 60$ that's were i buy, i bought previously at 39$

Oct 06, 08 - 09:45 am Comment from: Macromancer

"Just bought 470 AAPL at 93.-"

And sadly you just lost $6 /share. I'm with you though. I'm buying as soon as my sales settles from selling on the rumor that Steve was dead last week. (Friggin rumor mongers). I'll end up clearing at least 15$ per share though when its all said and done

Oct 06, 08 - 09:45 am Comment from: Raymond in DC

We're entering uncharted financial territory here. DOW now under 10,000. NASDAQ down. S&P;down. International stocks down. Real estate is down. So even diversification didn't help us.

The fact that AAPL is approaching "value stock" territory may reflect a buying opportunity, but those whose AAPL holdings are now "under water" aren't cheered. This month's conference call can't come soon enough.

Oct 06, 08 - 09:48 am Comment from: MacSheikh

God i wish i had more cash to throw AAPL's way. Last bought @ $128!

Oct 06, 08 - 09:51 am Comment from: MacBart

On March 17, 2008 "Scheduler" VERY SARCASTICALLY said:

"I come here daily and see MDN and the fanboys here bragging about the upcoming "game changer" and "bloodbath" because Apple themselves has targeted the stated goal of 1 whole percent of the world market.

And now we see, they might not even achieve that. 

Wow, Iphone. Less than 1% of the market in a year and 1/2...

Bloodbath. WOW! We currently have .4% of the market. As they say at MDN, "This is Huge"!!!!!!!!!!!!!!s"

Well, with a quarter to go, Apple has already reached its goal.

Oct 06, 08 - 09:53 am Comment from: MacintoshSoftwareList.com

I think we will see the market go down a little more. As for sales numbers, did anyone really think the iPhone was not going to be a hit. People need cell phones and the price is right on the iPhone. They need insurance on them though. I have heard several people complain about the lack of insurance on the phone.

Oct 06, 08 - 09:55 am Comment from: ChrissyZero

Apple's going to the 20's.

Oct 06, 08 - 10:01 am Comment from: Laura Goldman

Suddenly 111 bucks a share looks pretty good now, doesn't it losers?

Oct 06, 08 - 10:04 am Comment from: Jon T

In at 73 and despite everything I still own the exact same 5 square inches of the floorspace in One Infinite Loop that I did when the price was 200 (but perhaps with my luck its probably in the car park, not the research labs!)...

Anyone with half a clue about Apple, its products, its development, its competitors knows that it has a very, very bright future.

And I'm going in deeper once I have other corporate pension funds released...

Oct 06, 08 - 10:06 am Comment from: R2

Holy shit, 7+ million iPhones would mean the first quarter where Apple destroyed RIM's BlackBerry sales (6.1 million).

Nobody would see that coming. Well I guess now they would...

Oct 06, 08 - 10:08 am Comment from: DH

AAPL is a steal at the current price levels. The earnings call on Oct 22 will be an absolute winner. As usual, the analysts have their heads up their rectums.

Oct 06, 08 - 10:09 am Comment from: BeyondtheTech

Now's a good time to play Ballmer's initial reaction to the iPhone announcement... Just one more time. wink

Oct 06, 08 - 10:10 am Comment from: MidWest Mac

I officially don't understand the market AT ALL.
I never proclaimed to know much about the market. Now I'm resigned to the idea that I have no frickin' clue whatsoever.

I bought many months ago at $134 and then I bought most recently at about $168. I was most proud of the second purchase, because it was right around the time of the 3G launch and I knew Apple would sell millions of them and the stock would hit $225 in no time.

Well, Apple did sell millions of them and millions of iPods and Macs, too. And the damn stock is less than half of where I expected to be.

Seriously, this economy must be totally f%&#ed;because if Apple can't maintain its value then what corporation can?

Oct 06, 08 - 10:11 am Comment from: Stockholder

To all you in at $134, $108...do you realize that you just lost 30, 40% of your money???
And you are bragging about it?
If you paid $13,400 for 100 shares ($134 each) you have not lost over $5,000 (now at $88).
In the toilet.

This is a total disaster.
Now with the price so low, some one could easily snap Apple up.

Oct 06, 08 - 10:13 am Comment from: Buck Foston

I do hope you are right, and I suspect that you will be. Sadly, the damage has already been done to Apple's stock, by repeated and concerted attacks by hedge funds and shorts, often using ethically questionable tactics.

All this makes me wonder why people like Kathryn Huberty even has a job. I wish that I could be so inaccurate in what I do, and be well compensated for it. It seems that stock brokerage analysts cast far too large a shadow for their own good, and often lead investors far astray from the truth. Perhaps TV weather reporters and stock market analysts are two occupations where you can get away with complete and utter incompetence, so long as you look and sound good.

That said, I believe that in the long run, a stock's price will track its earnings. And at this time, given Apple's price declines, which I believe to be based on lies, false rumors and terrible analyst assessment, may give investors pause, just like today's downswing in the Dow and worldwide markets. But if you look at earnings, not price, you will come to believe, as I do, that today is an opportunity, not a problem.

I close with the insightful words of Warren Buffet, who famously said, "Be greedy we others are fearful, and be fearful when others are greedy."

Oct 06, 08 - 10:23 am Comment from: 10 Million

When Steve Jobs said 10 Million iPhones in 2008, did he mean:

The period from June 29, 2007 (iPhone Launch Day) to December 31, 2008

or

The period from January 1, 2008 to December 31, 2008
?

Oct 06, 08 - 10:27 am Comment from: Bryan

people..relax...the stock will go back up. Its one of the few consumer products people are still buying!!!

Oct 06, 08 - 11:09 am Comment from: John

You just know if they blow away expectations at their earnings call that Apple will end up losing 5%+ of their stock value. Makes no sense, but you can almost bank on it...

Oct 06, 08 - 11:18 am Comment from: currentinterest

It will be Apple's guidance that (partially) determines the stock price, not its performance. Given the conservative approach Apple has taken in the past, their projections will likely cause a further sell-off. Look for prices in the 70s.

Oct 06, 08 - 11:20 am Comment from: Jubei

Wish I bought it when it was 11 bucks before Jobs came back!!!!!

Ballmer said iPhone will fail right? No keyboard, yet all these morons are coming out with touchscreen ( no multi-touch ) and hawking it like its the same as the iPhone? LOL

Oct 06, 08 - 12:41 pm Comment from: Rauha

Too bad that these amateurs and their "analysis" doesn't take into account that IMEI codes are rarely sequential in large numbers.

It's higly unlikely that any single manufacturer has been given 10 million sequential codes.

Totally worthless piece of news.

Oct 06, 08 - 12:50 pm Comment from: jaxson

Yes, it will be the projections for the next quarter that will determine where appl the stock goes. If they are overly conservative as usual, it will drop 5% minimum. If not it will rally like crazy given that they will have awesome numbers for the last quarter based on the iPhone 3G and Macs.

Oct 06, 08 - 01:23 pm Comment from: darknite

With gret news like that, Wallstreet has only 1 option, drop APPL another 40-45%

Oct 06, 08 - 02:21 pm Comment from: Zeke

@Rauha:

Most of us at AFB have made a lot of money (some millions) by simply believing in Apple's track record, crunching our own numbers, noting the quality of the competition, and ignoring the "expert" analysts. I'm up about 3000% over the last 5 years, and right now I'm mostly cash, but I'm buying AAPL shares on each price drop.

What's *YOUR* track record? Got any proof to back up your claims? If Kathryn Huberty and Toni Sacconaghi are examples of "experts" giving financial advice I think I rather prefer intelligent amateurs.

Why be long at all in this environment? Because great companies like Apple are going at fire sale prices. Warren Buffet, famously said, "Be greedy we others are fearful, and be fearful when others are greedy." Those aren't just platitudes. He just put $10B into this market last week.

Oct 06, 08 - 04:57 pm Comment from: DogGone

As I've said before Apple innovated out of the last recession and will do the same again. The iPhone is going to be an even bigger success than the iPod.

Oct 06, 08 - 05:52 pm Comment from: R2

@10 Million,

I believe it's January 1, 2008 - December 31, 2008.

Oct 06, 08 - 06:00 pm Comment from: McFly

The 10 million was from 1.0 product launch (June, 2007) thru the end of 2008. Loosers.

Oct 06, 08 - 07:07 pm Comment from: Essence

Sigh. No, as stated a million types, it's been clarified to mean the 12 months of 2008. Not that it really matters now, since it's easily being accomplished.

Oct 07, 08 - 07:00 am Comment from: Amsterdam

I worked on a test for Micro with its Vista before releasing it.
I told that Microsoft they had done badley with it. Not listening to the market. Not consumer/user friendly or even Idiot proof.I told them; "Microsoft has its best years behind". They laughed, the intervieuws where recorded on tape at the time.
I bougth on $ 126,00 sold on $ 179,00
Bougth again on $ 165,00, % 149,00 an $ 128,00
Shure it is not nice short term, I don't have cash to buy again and more. But in 14 months it could tripple easy the price of today made buy ...
Who says that Micro isn't one of the Hedge buyers not only to make money but also to win its war which has taken a different level with Apple now..
To many people and companies are sick of the atitude of Micro, and change. Of course Micro knows and shivers.
Just hang in and we all have a break later.

Reader feedback page 1 of 1 pages:

Always -- Free ground shipping with orders over $50 at the Apple Store.

Add Your Feedback:

Register or Login

Name:

Email: (optional)

Emoticons | Allowed HTML Tags

Remember my info   Notify me of follow-up comments?

Please enter the "MDN Magic Word" you see in the image below: