Apple and AT&T announce do-it-yourself iPhone Activation and Sync via iTunes
Tuesday, June 26, 2007 - 08:35 AM ESTApple and AT&T Inc. today announced that iPhone users will be able to activate their new iPhones using Apple's popular iTunes software running on a Mac or PC in the comfort and privacy of their own home or office, without having to wait in a store while their phone is activated. Activating iPhone takes only minutes as iTunes guides the user through simple steps to choose their service plan, authorize their credit and activate their iPhone.
Once iPhone is activated, users can then easily sync all of their phone numbers and other contact information, calendars, email accounts, web browser bookmarks, music, photos, podcasts, TV shows and movies just like they do when they sync their iPods with iTunes.
"Users will be able to activate their new iPhone in the comfort and privacy of their own home or office, without having to wait in a store while their phone is activated," said Steve Jobs, Apple's CEO, in the press release. "There are tens of millions of people in the US who already know how to sync their iPods with iTunes, and syncing their new iPhone with iTunes works the same way."
"iPhone's user-driven activation is another example of how AT&T and Apple have partnered to bring innovative new features to our customers," said Randall Stephenson, chairman and CEO, AT&T, in the press release. "iPhone's innovative activation and sync is just one example of how this is going to be a real industry game-changer."
iPhone introduces an entirely new user interface based on a revolutionary multi-touch display and pioneering new software that allows users to control iPhone with just a tap, flick or pinch of their fingers. iPhone combines three products into one small and lightweight handheld device-a revolutionary mobile phone, a widescreen iPod, and the Internet in your pocket with best-ever applications on a mobile phone for email, web browsing and maps. iPhone ushers in an era of software power and sophistication never before seen in a mobile device, which completely redefines what users can do on their mobile phones.
iPhone goes on sale at 6:00 p.m. (local time) on Friday, June 29 and will be sold in the US through Apple's retail and online stores and AT&T retail stores. iPhone will be available in a 4GB model for US$499 and an 8GB model for $599 and will work with either a MAc or PC.
iPhone activation requires an Internet connection; an iTunes Store account or a major credit card; a valid Social Security number (as required by AT&T); the latest version of iTunes available at http://www.itunes.com and a Mac or PC with a USB 2.0 port and one of the following operating systems: Mac OS X v10.4.10 or later; Windows XP Home or Professional with Service Pack 2 or later; or Windows Vista Home Premium, Business, Enterprise or Ultimate Edition. iPhone requires a new two-year AT&T service plan. Customers with existing AT&T accounts will have the option of keeping their existing phone number and upgrading their account to work with iPhone.
Apple has provided an iPhone Activation and Sync video here.
MacDailyNews Take: Leave it to Apple to remove one of the biggest pains in the ass for new phone buyers: waiting for what seems like eons while Joe and/or Jane store clerk hunt and peck through some nightmare software they don't understand in order to activate (and screw up, usually) your mobile phone. Good riddance! It's also going to greatly speed up iPhone purchases in Apple and AT&T stores on Friday, June 29th and beyond. Thanks, Apple!
MacDailyNews Note: For those who might be thinking of buying an iPhone and never activating it in order to use it as a 6G iPod, Think Different™. From Apple's iPhone Rate Plans page: Minimum new 2-year wireless service plan and activation fee required to activate iPhone features, including iPod; plans are subject to AT&T credit approval.


Wow! This is a great idea. This should cut down on the time the crowds need to spend in the stores on launch day - an iPhone purchase won't take any longer than any other purchase at an Apple store, or buying an accessory at an AT&T;store.
This is yet another great surprise.