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Whatever the announcement will be, it seems as if it will be the story of the day on Monday.

Damn. Was hoping for The Beatles.

Frankly, DRM issues bore me.

April Fools' has passed, and you're a fool at last.

Zzzzzzzzzzzzzz..........

why DRM issues should excite you is they open the possibility of consumer control over your music, you can get it where you want to use it where you want to.

Not be told you can use X song for Y player or play N number of times. YOU own and control your music. If you care about music this should matter to you. As long as there is DRM, someone ELSE is telling you how you can use and listen to your music and where.

Apple to buy EMI

Speaking of Apple, look at this upcoming stainless steel LG phone for Verizon. Part of their new "Shine" series. What's interesting is that it's got that cool Apple notebook hinge!

http://www.infosyncworld.com/news/n/7720.html

http://www.engadgetmobile.com/2007/03/27/lg-vx8700-shine-for-verizon-in-the-wild/

http://www.phonescoop.com/articles/ctia_2007/

What do you guys think? Huh? I like it!

I'm going to be bold and jump on the "Apple to buy EMI" bandwagon as well. The only real problems Apple has had with any of its endeavors since 2003 have been, and continue to be the "wheeling and dealing" with record labels, movie studios, and cell phone carriers that it has been forced to partner with for digital content and services. Trust me on this one: Apple would like nothing more than to have its own content to play with and set the rules for. They want to contain all the aspects of their business within the company, and not have to deal with the (rather scummy) record label/movie studio execs. Apple (while they do play nicely with other companies through partnerships) does not like their success to be dependent in any way, shape, or form on any other company. Period.

Apple already has a door into the movie/TV business with Jobs on the Disney board. They have a lot easier access to the Disney/ABC media library than to any other studio, which allows them greater flexibility to set content rules as they see fit. Apple has never had a foothold like this in the music industry; I assure you that they would like to have one. EMI is experiencing bad times right now. They're the easiest target with a market cap of only ~US$3.7B, which is within an acceptable range for a buyout by Apple. So, Apple picks up EMI, turning itself into a major multinational label in the process. They can now dictate what the DRM restrictions will be on all EMI content, if there will be any restrictions at all. Consequently, sales of EMI content will spike, and other labels will be forced to cooperate on similar deals in the near future. As a result, consumers everywhere win. This was stated as one of Apple's primary goals in Jobs' letter a few weeks back. The stars seem to be aligning.

HOWEVER, this is all entirely speculation. It is very possible that the DRM restrictions could be lifted without Apple purchasing EMI. This is more likely, because Apple probably would not like to spend a third of their cash on something like this unless it was absolutely necessary. But, I see it as being necessary from Apple's point of view so I don't see the purchase option as being that far-fetched.

--mAc

twilightmoon;

The reason that DRM issues bore 99.999% of us, is because, contrary to your statements, every song I've ever bought from Apple's iTunes store CAN BE PLAYED ON EVERY DEVICE I OWN.
Mebbee you can't read, or mebbee you can't follow the very simplest of directions or mebbee I don't know what yer problem is, but since all it takes is the lifting of one finger, to click one mouse button in order to save my Tunes in a universal format...
Meh, I dunno. Seems to me that you guys spend more energy bitching about things... than it takes to actually *do* something, so mebbee all the anti DRM crowd really wants, is to have something to whine about.

Maybe some Rutles? The Tragical History Tour, 'Hello, Get Lost'...yes!!!

Bob
I'm with you 100%. DRM has never stopped me from doing anything with my music. If they lift it, yeah, great...whatever.

And if Apple were to buy EMI, I would expect to hear some threats from other music houses if DRM is lifted.

mAc-warrior>

I've been banging the "Apple buying EMI" drum for a long, long while as I believe its a sensible way to leverage Apple's cash pile whilst throwing a spanner into the music industry's cosy little world of make-believe and adding value to the iTS thing at the same time.

However, if EMI light a self-destruct fuse under DRM in their announcement today, much of the motivation for that purchase would disappear as it would represent the first sign in the collapse of the music industry's obsession with DRM when, in all fairness, watermarking represents a smarter solution.

That said, Apple really still should buy itself a permanent seat at the music industry's table, although I doubt very much that this will be the nature of today's announcement. You have to remember that there are strict rules for public companies in the UK regarding substantive announcements relating to their shares, namely that the announcement should be made to the market first and to the media thereafter and it would be very difficult for EMI to manage the news in the UK given that it would come in the middle of the LSE's trading day.

The day you really need to keep your head on straight is when they announce a press conference at 8am in the UK, because that's a sure sign that something's up!

I'll only start buying music from Apple when I get it in 'Apple Lossless' quality - at least.
Until then, my iPod stays full of music originating from CD's.

I'm not alone on this. Apple could increase their sales by a good few per cent by doing this.

There are a lot of REAL music lovers out there.

No way Apple buys EMI. That end of the business is a money-loser, with the bottom nowhere in sight. EMI has been up for sale for years, with no buyers. Big companies (Time Warner, for instance, selling Warner Music) have been madly trying to rid themselves of the business.

EMI would be a huge drag on the stock price--Apple is smart enough to know that.

Even as a huge Beatles fan, the lawsuits, the taking FOREVER to cut a deal, taking FOREVER to just release the music after the agreement (with release date after possible release date going by after the announcement of peace between Apple & Apple) is really pissing me off.

Just shove the damn music on a Beatles iPod and sell it. Jeez! What is the freakin' hold up? Sick of it. Somehow I doubt it's Steve-o's fault.

When Michael Jackson's ownership of the Beatles Song Catalog is up Steve Jobs should buy the damn thing.

Even as a huge Beatles fan, the lawsuits, the taking FOREVER to cut a deal, taking FOREVER to release the music after the agreement (with release date after possible release date going by after the announcement of peace between Apple & Apple) is really pissing me off.

Just shove the damn music on a Beatles iPod and sell it. Jeez! What is the freakin' hold up? Sick of it. Somehow I doubt it's Steve-o's fault.

When Michael Jackson's ownership of the Beatles Song Catalog is up Steve Jobs should buy the damn thing.

This is an EMI announcement, not an Apple announcement. Therefore, there will be no limited edition iPod tie-in or anything hardware-like of the sort.

Even the announcement says "special digital offering".

Obviously it's either a single band (Beatles?), a handful of bands, or all the bands being offered in a special digital way....

Sounds like a DRM-free announcement to me.

I can just hear Steve Jobs. "I'll tell you what. If you make this move I will personally drop everything, fly out to London and stand on the stage to thank you and congratulate your company."

And EMI knows that when Steve Jobs is on a stage the world watches. They would love to get their bottom line out of the toilet.

What's amusing is that the emigroup site sends you to a site that allows you to listen to the press conference live - in Windows Media Player and Real Player formats only.

I laboriously and meticulously digitized my entire18-album Beatles collection onto my iTunes and CDs, because I didn't want to purchase all the CDs again. However, the opportunnity to purchase the Beatles catalog would greatly interest me, because (1) my vinyl was less-than pristine, so I can hear some deegredation in the music, and (2) I'm still hoping for a special-edition iPod with the British flag and stuff, pre-loaded with the Beatles catalog.

Yes, it's real. However, the webcast will be in either Window Media or Real format.