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Thu, Nov 20, 2008 - 11:46 PM EST  —  AAPL: 80.49 (-5.80, -6.72%)  |  NASDAQ: 1316.12 (-70.30, -5.07%)

Apple and Starbucks launch iTunes Wi-Fi Music Store in 360 Bay Area locations
Friday, November 09, 2007 - 05:22 PM EST

Apple iTunes"That tall mocha Frappuccino never sounded so good," Ellen Lee reports for The San Francisco.

"Apple Inc. and Starbucks on Wednesday introduced the iTunes Wi-Fi Music Store at about 360 Starbucks coffee shops in the Bay Area," Lee reports.

"The new service lets customers shop for music wirelessly through iTunes at Starbucks for free. Rolling out across the nation, the Bay Area launch included stores from Santa Rosa to Gilroy. 'You'd be hard pressed not to find a store that doesn't have it,' said Eddie Cue, vice president of Apple's iTunes," Lee reports.

"The iTunes Wi-Fi Music Store operates on the new iPod Touch, iPhone and Wi-Fi-enabled PCs and Macs using one of the latest versions of iTunes. Users are automatically connected to the coffee shop's wireless Internet network and can see - and purchase - the song that's currently playing in the store. Each coffee shop is configured individually so that the song piped through the store's speakers is the same song that appears on the front page of the user's iTunes," Lee reports.

"Already available in New York and Seattle, the service is expected to be available in the nation's 6,000 company-operated Starbucks coffee shops by the end of 2009," Lee reports.

Full article here.

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Always -- Free ground shipping with orders over $50 at the Apple Store.

Reader Feedback: ( = registered)

Nov 09, 07 - 05:39 pm Comment from: Bill in Sarasota

360 Bay Area locations? That's what, like only a fifth of them?

Nov 09, 07 - 05:42 pm Comment from: Seattle

Apple always make sure to attack the enemy's strongest base first!

Nov 09, 07 - 05:47 pm Comment from: Wasting my time

Peet's coffee is better.

Nov 09, 07 - 05:59 pm Comment from: Not Bill

Free Wi-Fi, good. Taking control of the itunes home page, so what? Can I get my email for free as well, or do I have to pay for that?

Nov 09, 07 - 06:02 pm Comment from: lbuschjr

I wonder what takes so long to roll out this program. I think the target for having all Starbuck's on the system is something like December 2009!

Nov 09, 07 - 06:07 pm Comment from: ron

" 'You'd be hard pressed not to find a store that doesn't have it,' said Eddie Cue, vice president of Apple's iTunes," Lee reports."


SB 'You'd be hard pressed to find a store that doesn't have it,"

Nov 09, 07 - 08:15 pm Comment from: Goople

this is a big investment and gamble....very impressed

Nov 09, 07 - 09:15 pm Comment from: bd

Peet used to be Starbucks partner, but felt there was no future in coffee drinks. Beans only. The rest is sort of history.

Nov 09, 07 - 09:20 pm Comment from: coolfactor

Each store needs special equipment that serves both paying customers and those running iTunes, iPhone, or iPod touch. It's not just a simple matter. That equipment also needs to be able to communicate the song information to the devices.That also means the "player" needs some way of knnowing that information, not just a regular CD player will do. Lastly, it needs to communicate the iTunes store URL that links the song back to the song in the store catalog.

Nov 09, 07 - 09:41 pm Comment from: Paul Horne

Yeah Peet's is the best. Starbucks coffee I think is awful - always tastes burnt. I guess that's not what we're talking about here... but this story is kind of a non-story -- we knew it was coming for months. So toilet paper rolls - over or under?

Nov 09, 07 - 10:57 pm Comment from: gman

FYI: you can visit Apple.com, Check your .Mac email/account.

And you can visit any .mac based website! For free!!

Nov 10, 07 - 12:16 am Comment from: Eric24601

gman: cool! thanks for that info! i'll try that tomorrow.

Nov 10, 07 - 09:18 am Comment from: Meg

We met at Starbucks. Not at the same Starbucks but we saw each other at different Starbucks across the street from each other. I was on my mac, and you were on your mac....

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Always -- Free ground shipping with orders over $50 at the Apple Store.

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