Apple: Apple TV 3.0 users should update to version 3.0.1 immediately
Saturday, November 07, 2009 - 06:57 PM ESTApple's Apple TV Team has sent out an email advising Apple TV to upgrade immediately:
If you've installed the Apple TV 3.0 software update, you should immediately update to version 3.0.1. This prevents content from temporarily disappearing until it is resynced.
To update your Apple TV software:
1. Reboot your Apple TV (unplug the power cord and plug it back in)
2. Select Settings > General from the main menu
3. Select Update Software
4. Select Download and Install
Note: Your Apple TV will conduct a restart, which is followed by the Apple logo and a status bar.
For more information, please refer to Apple's support article (TS3116) here.


Done. Took five minutes, start to finish. I'd had no issues, but the email seemed pretty adamant that it was necessary.