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Sat, Jul 04, 2009 - 11:20 PM EDT  —  AAPL: 140.02 (-2.81, -1.97%)  |  NASDAQ: 1796.52 (-49.20, -2.67%)

Apple blasts away at Microsoft’s Windows Vista in new ‘Get a Mac’ ads
Monday, May 07, 2007 - 11:05 PM EDT

Apple today debuted three new "Get a Mac" ads on their website (not the ad we featured earlier today, which we are calling "Drivers," which has not yet made its appearance on Apple's website.)

Two of the three new ads take dead aim at Microsoft's Windows Vista and the third features an Apple Retail Store "Mac Genius."

Apple "Get a Mac" Ad: Choose a Vista:


Apple "Get a Mac" Ad: Party is Over:


Apple "Get a Mac" Ad: Genius:


Higher qualities and larger sizes available via Apple here: http://www.apple.com/getamac/ads/

[Thanks to MacDailyNews Readers "Chuck" and "RadDoc" for the heads up.]

MacDailyNews Take:


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May 07, 07 - 11:08 pm Comment from: Reality

Smell the Mac desperation. Vista installed base already exceeds Apple's entire installed base.

May 07, 07 - 11:09 pm Comment from: R

Such a different approach from a few years ago.

May 07, 07 - 11:09 pm Comment from: rsbell

Sweet. Actually better than the latest ads..

May 07, 07 - 11:11 pm Comment from: Zune Tang

That's not funny.

Your potential. Our passion.

May 07, 07 - 11:13 pm Comment from: Yawn

"Smell the Mac desperation. Vista installed base already exceeds Apple's entire installed base."

Ford sold more Mustangs last year than Ferrari has sold of any model for a decade.

What's your point??

May 07, 07 - 11:13 pm Comment from: FactChecker

Reality,

The response to your comment is here:
By its very nature Wintel cannot be the best - SteveJack

BTW, Vista hasn't exceeded Mac, yet, either (source: Net Applications).

May 07, 07 - 11:17 pm Comment from: eMax

Very nice..

May 07, 07 - 11:17 pm Comment from: Cubert

I think they are cute!

May 07, 07 - 11:18 pm Comment from: Damacles

Don't forget, Reality, if installed base = true quality, McDonald's makes the finest hamburger in the world.

The truth is Mickey D and MicroSloth have more in common than one might think, and that is . . . THEY"RE CHEAP AND ON EVERY CORNER.

Long live underestimating the taste (and needs) of us, the American public. Sell it cheap and we will come!

May 07, 07 - 11:18 pm Comment from: Rusty Gates

Even I know that Windows=Windows=Windows. Vista, 98, ME, it's all the same. It's the business model that "sold" Vista to the world. Just because it replaces something new doesn't mean it's better.

New diapers replace old. In such a case, change is good. But, in the end (no pun intended), it's still a diaper-- fancy velcro or pin. It's smelly. Low tech. Useful to a degree. And not the sort of thing you'd give as a gift, unless of course, you have issues.

Hey Reality, maybe that's what you smell. Wanna' gift? cheese

May 07, 07 - 11:19 pm Comment from: Michael

Reality,

And now for some actual reality:

Operating System Market Share for April 2007:
Mac OS- 6.21%
Windows Vista - 3.02%

Via: Net Applications

Don't worry. Even though the piece of shit isn't yet even halfway to Mac, there are more than enough mouth-breathers to take it to #1 soon enough. Ahh, the pride you must feel.

May 07, 07 - 11:21 pm Comment from: Reality

"Ford sold more Mustangs last year than Ferrari has sold of any model for a decade."

That would have some relevance if the Mac were a Ferrari like machine. A better analogy is that the Mac is a Chevy Camaro and the Windows machine a Ford Mustang.

May 07, 07 - 11:22 pm Comment from: MacDude

FANTASTIC ADS!!! The "Choose A Vista" ad may be the best one yet!! (Funny, there's a Ford advertisement on this page.)

May 07, 07 - 11:25 pm Comment from: Reality

"Operating System Market Share for April 2007:
Mac OS- 6.21%
Windows Vista - 3.02%"

Net applications is not know for their accuracy.

But even using you statistics, Vista has already exceeded in a few months all Intel Macs ever sold, and is edging up on all PowerPC Macs ever sold.

As I said, desperation.

May 07, 07 - 11:25 pm Comment from: Sam

Customer to a Genius: "What's the biggest pain in the ass in the whole Apple Store?"
Mac Genius: "That's easy! Senior Assistant Store Managers!"

May 07, 07 - 11:30 pm Comment from: twilightmoon@mac.com

Reality must have a lot of time on his hands to come trolling in Mac boards.. hmm.. note I'm not trolling in Windows boards..

May 07, 07 - 11:31 pm Comment from: Connor MacBook

Vista installed base already exceeds Apple's entire installed base.

That's okay. Mac users are more likely to have actually made a conscious, informed choice of operating system.

May 07, 07 - 11:42 pm Comment from: Reality

"actually made a conscious, informed choice of operating system."

Clearly not, since all the smart money goes with Windows. A conscious choice maybe. Informed - unlikely.

May 07, 07 - 11:43 pm Comment from: Teflon

Quote Reality: "A better analogy is that the Mac is a Chevy Camaro and the Windows machine a Ford Mustang."

A better analogy is that Vista is a Pinto and Mac is a BMW!

May 07, 07 - 11:44 pm Comment from: AppleGuy

@Reality -

Nothing you say changes the fact that Vista is a POS.

Deny or Allow?

May 07, 07 - 11:46 pm Comment from: Reality

"A better analogy is that Vista is a Pinto and Mac is a BMW!"

Yes, because Pintos and BMWs contain exactly the same internal components - Not.

PCs and Macs are so similar that the Camaro/Mustang analogy holds.

May 07, 07 - 11:49 pm Comment from: Steve

++++





+++++



Macs are a Lexus and PCs are a Pontiac





++++

May 07, 07 - 11:54 pm Comment from: Reality

"Macs are a Lexus and PCs are a Pontiac "

A Lexus is just a prettied up Toyota and a Pontiac is just another GM car like a Chevy. Good Analogy.

May 07, 07 - 11:55 pm Comment from: Xavier

These are some of the funnier ones. Notice, though, I'm pretty sure in the beginning of "Party's Over" Mac's voice is changed to someone else's.

May 07, 07 - 11:57 pm Comment from: Jesus

That would have some relevance if the Mac were a Ferrari like machine. A better analogy is that the Mac is a Chevy Camaro and the Windows machine a Ford Mustang.

Look, I can pull analogies out of my ass too!

Mac is like a ... worm, and Vista is, uh, an antelope. YEAH, so, uh, VISTA ROX!

May 07, 07 - 11:58 pm Comment from: winmacguy

much better.!

May 07, 07 - 11:59 pm Comment from: Eric

ZuneTang! When did they let you out man? I thought the "sessions" were supposed to last till August.

Oh well. Seems like they didn't work anyhow.

Your Potential, Our Passion. That is so funny.

May 08, 07 - 12:00 am Comment from: God

"Look, I can pull analogies out of my ass too!"

Surprised there's space up there with all that Apostle semen and miscellaneous hardware.

May 08, 07 - 12:01 am Comment from: Martin

@reality

Macs ARE PC's.

please, if u can, explain in a few words why Vista is actually better than Mac OS ?

without mentioning market share, the number of applications u can run etc, just the OS.

May 08, 07 - 12:01 am Comment from: Linus

Why waste your time with a troll (Reality)? She's a wanka!

May 08, 07 - 12:02 am Comment from: Cubert

Ahhh, now the imposters come out.

May 08, 07 - 12:04 am Comment from: ads are getting old

The two Vista ads are lame. I think they need something with more teeth. The thing that rings in the first one is PC saying to Mac about the Mac OS, "that's boring." That sticks in your head. It's not a good ad for Mac.

The ad with the Mac Genius has potential, but again gives PC the last word. She is a great casting choice, BTW.

All the latest ads are always showing PC doing all the dialog and he's driving the plot and action of the story. This is a mistake. Mac looks passive and wimpy, if also relaxed and cool. But the PC character is running these ads.

Maybe they think it's so PC users will identify with PC and listen to what he's saying. I think it makes Mac look like he has nothing to say, nothing to offer, no advantage. He looks like a slacker with no life.

And they're not funny. There's no surprise to them.

OK, I have a background in film. I've been around TV ads, sets, shoots, etc. My take? Well, from a Mac POV it just isn't showing the Mac strengths like some of the earlier ads.

BTW, one of my favorites is the one where all the PCs are on a cart and one of them is pronounced "terminal" by PC. Good humor to see all the business types rendered defunct by Windows viruses or upgrade problems.

But most ads are not working for me. They need a new voice and a new approach. It's STALE!

May 08, 07 - 12:13 am Comment from: His Shadow

Reality

Smell the Mac desperation. Vista installed base already exceeds Apple's entire installed base.


Coupons don't buy computer related products.

May 08, 07 - 12:19 am Comment from: macman

Actually, Damacles, MS is anything but CHEAP. Have you priced one of Vista's twenty versions yet? All of them are a lot more than OS X, especially when it comes to TCO.

May 08, 07 - 12:24 am Comment from: nekogami13

The reality is this: Smell the windows sheeps desperation, they are resorting to spending all their time trolling on Mac sites instead of masturbating over spec sheets of soon to be released graphic cards to replace the one they installed a week ago.

May 08, 07 - 12:25 am Comment from: TowerTone

is that a Mustang with a six and a Camaro with a V8?
and what year model? because I really like the '68 SS.
Or was it '69?
the Fords were bad ass then, too.
but the difference between a Ford and Microsoft is
I seldom had problems with my Fords.

I think Microsoft is more like a fjord.
A deep, cold pit of certain death.
Or maybe it is like a Mustaine-
The leader of mega-death.

There is your analogy.
Aplle is like a '69 Camaro SS
And Microsoft is a fjord Mustaine.

May 08, 07 - 12:27 am Comment from: tMac

Some PCs and Macs ARE a bit similar "internally" these days. Well, except for the quality of the components. "Externally" not so much. Well, in fact, not at all. But exactly where is the difference that counts more than anything?

The OS.

But you know, a bit of style, grace, creativity, and beautiful design never hurts. And this is the part I love. My Mac has all of it . . .

May 08, 07 - 12:29 am Comment from: miker

Here's something for Reality's birthday

May 08, 07 - 12:30 am Comment from: I.g.o.r

Love that genius! Sweet girl, too bad she was reading the chart when answering... couldn't memorize a couple of answers? Gee... not a genius at all.

May 08, 07 - 12:31 am Comment from: macuser

Sure, Macs are now almost identical on the inside to most PCs. This is actually a good thing as, I'd hate to admit, the PC market, with so much competition, surpassed Apple in the hardware arena for the most part. Well, not anymore.

The big difference is the OS, stupid. Maybe PCs are Ford Mustangs and Macs are Corvettes, but the Corvette is powered by race fuel (OS X) and the Mustang is powered by coal.

May 08, 07 - 12:32 am Comment from: macuser

@MDN

Love the quote "Your frustration! Our fault!"

May 08, 07 - 12:35 am Comment from: kinglear

Reality - "Clearly not, since all the smart money goes with Windows. A conscious choice maybe. Informed - unlikely."

So, why should a windows user get Vista? If you have Xp there is no reason to get Vista. Vista is just xp with eye candy and DRM, and many of the extra feature that come with vista have had better cross platform freeware alternatives that have been available for xp for years. For instance truecrypt is superior to BitLocker Drive. You would have thought that MS would have tried to improve on Xp by getting rid of the Registry and introducing winfs, but they didn't. Vista still uses NTFS which is POS. An FS file system that needs to defragmented? Pathetic. Vista doesn't even seem to be more secure than xp either.

http://news.bbc.co.uk/2/hi/technology/6331959.stm

Dell has started selling comps with xp on it again because of customer demand

http://news.com.com/Dell+brings+back+XP+on+home+systems/2100-1046_3-6177619.html

May 08, 07 - 12:36 am Comment from: tMac

oops! My mistake. I should have said "My Mac's" . . .

all networked together . . . easily . . . automatically . . . and running flawlessly . . . without crashes . . . and no viruses . . . EVER.

EVER


E V E R

May 08, 07 - 12:43 am Comment from: Jimbo von Winskinheimer

I saw the party one tonight during Heroes. It made me laugh! Keep up the good work, guys.

May 08, 07 - 12:57 am Comment from: Peterson

I shared my opinion once.

May 08, 07 - 01:09 am Comment from: Bob

Hey... Back off my Mustang!!! In case you've been living under a rock for the past 3 years, the new 'Stangs are consistently rated as "best ever" cars.
23K bought me a 0-60 in 4.9 sec car that gets 27.8 MPG... and all on 87 octane pump gas.
Join the 20th century already!

May 08, 07 - 01:15 am Comment from: mike

The spinning wheel was friggin hilarious..

"Daddy needs a new operating system!"

HAHAHA

May 08, 07 - 01:21 am Comment from: mike

The two Vista ads are lame. I think they need something with more teeth. The thing that rings in the first one is PC saying to Mac about the Mac OS, "that's boring." That sticks in your head. It's not a good ad for Mac.

--

I seriously think you need to go outside. Dude. Your personality is running a little low. I'm suspecting your post was serious and.. oh.. my...god... If you think anyone over the age of 3 can't tell the irony of "reliability and value" being boring.. You need to trade in your brain for a new one. Dude. You're scaring me.

May 08, 07 - 01:22 am Comment from: Reality

Why does my breath smell like Ballmer's ass?

May 08, 07 - 01:37 am Comment from: kinglear

Reality >>Why does my breath smell like Ballmer's ass?

This should help -

http://www.therabreath.com/art_mouthwash.asp
http://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore

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