Apple CEO Steve Jobs: App Store and iPhone 2.0 represents rare launch of new computing platform
Thursday, July 10, 2008 - 08:14 AM EST "A much-anticipated new version of the iPhone will go on sale Friday, but Apple Inc. will at the same time take the wraps off another offering that could have a more lasting impact on the mobile phone business," Nick Wingfield reports for The Wall Street Journal."The Cupertino, Calif., company will open its App Store, an online bazaar that will attempt to do for mobile applications like games, reference guides and other software what Apple's iTunes Store has done for music. Software developers and analysts say Apple's method of distributing mobile applications -- along with sophisticated capabilities of the iPhone -- represent one of the most ambitious efforts yet to refashion mobile phones into something closer to personal computers," Wingfield reports.
"In an interview, Apple Chief Executive Steve Jobs said he believes the iPhone represents a rare launch of a new computing 'platform,' as evidenced by a rush of iPhone software development by other companies. He said past efforts by rivals to establish new mobile software platforms resulted in mostly anemic applications," Wingfield reports.
"The App Store will be an icon on the home screen of every iPhone, and some 500 applications will be available on Friday from companies like Facebook, eBay Inc., America Online, Sega and Bloomberg. About a quarter of those applications will be free to download, and of the rest, 90% will cost $10 or less, Mr. Jobs said," Wingfield reports.
"Apple has said it will take a 30% cut of the sales for iPhone applications, leaving 70% for developers. Mr. Jobs doesn't expect Apple to make much money off the App Store once the costs of running it are deducted, though he hopes it will boost iPhone sales. 'I think it will generate a lot of revenue, but not much profit,' he said," Wingfield reports.
Much more in the full article here.
[Thanks to MacDailyNews Reader "Citymark" for the heads up.]

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