Apple CEO Steve Jobs graces cover of TIME Magazine as iPad launches (with image)

TIME Magazine cover: Inside Steve’s Pad — in an exclusive interview, SteveJobs tells TIME, “I think the experience of using an iPad is going to be profound for many people.”

Jobs continues, “When people see how immersive the experience is, how directly you engage with it … the only word is magical.”

Addressing the abundance of Apple-like products from rivals Microsoft and Google, designer Jonathan Ive tells TIME, “It’s not for us to predict what others will do. We have to concentrate on what we think is right and offer it up … If it works beautifully, it should also work robustly.”

Full article, by Stephen Fry and very highly recommended, here.

Plus: Lev Grossman on the iPad — “Nobody – not even Jobs – by his own admission, is sure what consumers will use the iPad for, but I’m guessing it will be the first true home computer … shared among an entire family, passed from hand to hand, roaming freely from living room to kitchen to bedroom to—look, it’s going to happen—bathroom, at ease everywhere, tethered to nothing. It’s not a revolution, but it’s a real change, the kind of change you notice.”

Full article here.

41 Comments

  1. When Apple loses Jobs, there will be no innovation or a lack of. Take a look at what Cook came up with… an iPhone 3G with faster speeds (after a full year, we all knew this was coming). No other changes whatsoever to the exterior of the phone (Apple really needs Steve to help design products and this was proof in the pudding)… I can’t wait to see what innovations Apple products will have without Jobs. Time will tell ” width=”19″ height=”19″ alt=”wink” style=”border:0;” /> Apple will be just like any other company without Jobs!

    Just Saying.

  2. Finally, something has found its way into the living room…in a year or so, every living room will have an iPad laying on the table by the living room sofa. My wife puts our huge multi-translation bible in her purse each Sunday and pulls that heavy thick book out…soon it will just be an iPad. This thing is going to change the way the world works, and, yet again, we didn’t see it coming…and yet again, we didn’t even know we needed it.
    One extra leg in the chair, though, is a cross-platform, lean iChat.
    The iPad is a perfect videoconferencing device. Leg-burning, keyboard
    cumbersome netbooks weep.
    Tech companies just can’t realize that it is just about thinking simple.
    Jobs is not a super-geek, he is just a real guy who thinks simply…that’s the key to his and Apple’s success.

  3. @Sammy,
    I respectfully disagree…I think Cook did a fantastic job…Apple
    is at least a year ahead in design of anything they release. Nothing
    at Apple changed while Steve was gone other than his prescence…I’m sure he was directing things via his beta iPhoneHD.

  4. “It’s not a revolution, but it’s a real change, the kind of change you notice.””

    I think you can safely say that Apple’s iPhone/iPad IS a revolution!
    **********
    The iPad is also gracing the cover of Newsweek. The funny part is the back cover ad of the magazine.

    It’s the Kindle. “Amazon’s #1 Bestselling Product”

  5. @ JB Tipton

    FYI – The link worked for me, using both Safari for iPhone and the MDN app.

    @Sammy
    Yes, you should criticize (or praise) for what someone writes, not who they are.

  6. Spatty Stephen Fry is not a technologist he is more a social observer, a long term user and therefore the article reflected that. There are plenty out there that can and indeed are giving a techy viewpoint most of which I really can’t be bothered to read except in precis, it is a relief to find one written with a somewhat different and more user centric approach approach, which after all is what the iPad is all about and one which suits the type of magazine he is writing in.

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