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Sun, Nov 29, 2009 - 04:42 AM EST  —  AAPL: 200.59 (-3.60, -1.76%)  |  NASDAQ: 2138.44 (-37.61, -1.73%)

Apple debuts ‘Get a Mac’ Web ad: ‘Easy as 1-23’ (with video)
Monday, April 27, 2009 - 12:25 PM EST

Apple has debuted a new "Get a Mac" Web ad, "Easy as 1-23," seen on websites such as Wired.com, in which "PC" explains how easy it it to use a Windows PC:


Direct link via YouTube here.

The text reads:

PC. Easy as 1-23
1. Remove unneeded bloatware
2. Configure security settings
3. Download and install OS security patches
4. Restart
5. Download / install extra security programs
6. Restart
7. Download / install drivers for peripherals
8. Restart
9. Remove optional Windows components
10. Update new virus list
11. Run full system virus scan
12. Update new malware list
13. Run full system malware scan
14. Download / install application updates
15. Restart
16. Clean out system registry
17. Repair corupt system registry
18. Defragment hard drive
19. Free up disk space
20. Scan disk for errors
21. Run system file checker
22. Read online instruction manual
23. Cross fingers


[Thanks to MacDailyNews Reader "Sparkplug" for the heads up.]

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Apr 27, 09 - 11:32 am Comment from: anaknipedro

Just to be first.

Apr 27, 09 - 11:33 am Comment from: Cubert

Ahhhh....so the MDN title is not a typo. I need to pause it the next time through so I can read all of those 23 steps. I could see that number 23 says "cross fingers".

Hilarious!!!

Apr 27, 09 - 11:35 am Comment from: Cubert

Thank you, MDN!
You've saved me a headache from squinting.

Apr 27, 09 - 11:35 am Comment from: blah blah blah...

HAHAHAHAHAHAHAHAAHAHAHAHAHAHA LOL LOL LOL LOL LOL LOL LOL

Apr 27, 09 - 11:35 am Comment from: CD

Number 23 should be number 1 also.

Apr 27, 09 - 11:37 am Comment from: apple-holic

Hi my name is _____, and I'm an apple-holic.

I've recently converted and have noticed in several recent conversations that I am now the obnoxious mac snob debating the virtues of all things apple with pc fanboys that have no argument as to why they like MS, only arguments as to why they hate Apple.

I guess I feel like I've found my way out of Plato's cave and I want to run back in and tell everyone how gorgeous it is outside; to come join me. They seem to be happy with the shadows flickering on the cave wall with no interest in what lies beyond that world.

Thanks for letting me share.

Apr 27, 09 - 11:42 am Comment from: Hmmm.

About 40% of the steps apply to Mac OS X as well.

Apr 27, 09 - 11:43 am Comment from: Mmmm

You got it right, apple-holic!

Apr 27, 09 - 11:45 am Comment from: blah blah blah...

@Hmmm.

Like what?

Apr 27, 09 - 11:50 am Comment from: Jubei

"23. Cross fingers"

Hahaha...yeah that just about sums it up!

Apr 27, 09 - 11:52 am Comment from: Jubei

@Hmmm.

Yeah your right. When you install Windows with BootCamp or Parallels.

Apr 27, 09 - 11:53 am Comment from: DreamTheEndless

@apple-holic

Welcome to the real world. Plato's cave is such a fantastic metaphor for discussing the pre-macintosh and the post-macintosh world. I'm ashamed of myself for never having thought of that comparison myself.

I recently made the somewhat contrived comparison that using Windows was like riding the old push-bikes. They had 2 wheels and saddle, but no steering and no pedals - you moved by just pushing along the ground with your feet. Us Mac users are all riding around with modern commuter bikes with pedals, gears, brakes etc... and the push-bike riders:
- make fun of us for having extra stuff we don't need on our bikes
- call us snobs or "elitist" for insisting that our bikes are better
- accuse us of always "attacking" them when we insist our bikes are better
- say "it doesn't really matter which bike you use; it's just personal preference. Either bike will get you there."

I could go on, but I'm sure you get the point.

Apr 27, 09 - 11:57 am Comment from: Cubert

apple-holic,
So true. Once you start using OS X, Winblows becomes more of a pain with each passing day.

Apr 27, 09 - 12:01 pm Comment from: Cubert

DreamTheEndless,
Or, they will complain that we had to buy our bikes while they have the "luxury" of building it themselves, which few will ever do.

Or, they will complain that we use proprietary parts on our bikes despite the fact that their bikes have gaudy, unnecessary, custom-made parts and use their own proprietary technologies to make them go. They conveniently ignore reality to promote their ridiculous assertions.

Apr 27, 09 - 12:04 pm Comment from: Spike

MDN Magic Word: "may", as in "Steps 1-21 may render Step 22 impossible".

Apr 27, 09 - 12:10 pm Comment from: apple-holic

I am A+ and MCSA 2003 certified and used to work in IT. Friends and family would always call me to fix their computer. I have converted almost everyone to Macs now. It is amazing how I hardly hear from any of them anymore except maybe the occasional "I used to do it this way, how do I do that now?"

I still have to use Windows at work and it reinforces my choice of personal computing daily. I actually get to USE my computer instead of figuring out why it's not working. It was always a puzzle to be solved, which can be interesting for a short time. But some puzzles get boring after a while when there is no point to them.

Apr 27, 09 - 12:12 pm Comment from: Big Als MBP

Step number 23 is certainly optional.

Trust Apple to exaggerate again.

Is there no truth in Mac advertising?

Apr 27, 09 - 12:17 pm Comment from: Jubei

@Big Als MBP

There is no truth in ALL Microsoft Advertising. Fact as many have pointed out recently.

Apr 27, 09 - 12:18 pm Comment from: GRANDxADMIRAL

Nope - no truth. All made up. Not a chance in hell Apple is spreading truth, when MS has been the white knight all along.

Apr 27, 09 - 12:20 pm Comment from: Toasty

@Big Als MBP

The had to "create" 23 steps to make the joke work. Most of that is kinda true though. You do install Updates just to restart and find out you have to install more.

Apr 27, 09 - 12:25 pm Comment from: elgarak

@Hmmm.

I count five (3 & 4, 19-21) you may have to do on Mac OS X. Makes a little more than 20%, while step 23 is simply not there at all.

Except that you have to do 19-21 only after, oh, about a month of use, give or take, depending how much multimedia stuff you do.

Beats having to do steps 1-18 and 23 out of the box, and 23 any time you're using it.

Apr 27, 09 - 12:28 pm Comment from: JimD

Actually, No. 23 should read, "Repeat as necessary."

I've done it, then had a Microsoft guy take over the computer and do more of the same. Registry errors prevented Office from even launching... I was lucky that IE worked and got me get online. Kudos to MSFT for having people who'll do this for you, but I'd just as soon not have to deal with it... especially the night before I'm supposed to fly off with my laptop and use it to do my job.

Just one of the reasons I use a Mac at home.

Apr 27, 09 - 12:35 pm Comment from: silverhawk

apple-holic

You must be finishing up Philosophy 101 this semester where you learned all about Plato. Hope you pass the final!

Apr 27, 09 - 12:40 pm Comment from: Roger Knights

The 1-2-3 vs. 1-23 wordplay makes this a clever ad. It'll also stick in people's minds.

DreamTheEndless wrote: "I recently made the somewhat contrived comparison that using Windows was like riding the old push-bikes."

Or like rassling with manual steering and a stick shift.

Apr 27, 09 - 12:42 pm Comment from: silverhawk

There is no stipulation that advertising has to be truthful; any advertising.

Apr 27, 09 - 12:45 pm Comment from: Gosh

That'll hurt!

Apr 27, 09 - 12:49 pm Comment from: jonahan

OS X:
1. Update OS and other components.
2. Restart.
3. Update more.
4. Restart
5. Update Safari.
6. Restart (WTF!)
7. Update Java 2 times.
8. Enjoy!

Apr 27, 09 - 12:50 pm Comment from: Harvey

I leave out step 23, because it makes it hard to type.

Apr 27, 09 - 01:05 pm Comment from: Billrey

Hahah! That's the funniest Mac vs PC ad ever!

Apr 27, 09 - 01:10 pm Comment from: krquet

As one of the most famous primes go, 23 is also plays a curious double entendre here. I'm of the opinion, it was intentional, hence brilliant. As usual.

Apr 27, 09 - 01:26 pm Comment from: Cubert

krquet,
Why is 23 one of the most famous prime numbers?

Apr 27, 09 - 01:33 pm Comment from: Nathan

@'Holic:

"one of us... one of us..."

Welcome.

Apr 27, 09 - 01:34 pm Comment from: iHaveSeenTheLight

@DreamTheEndless: Or even more appropriately, I think it's more like Old bikes vs. Woz and his Segway.

Apr 27, 09 - 01:38 pm Comment from: Mr. Reeee

Plato's Cave. Nice metaphor.

Couple that with Stockholm Syndrome and you've got one heckuva mess!

Windows Users = Happy Captives?

Oh, yeah. An anagram for Dell's Inspiron line of computers?

Yup: IN PRISON.

Apr 27, 09 - 01:45 pm Comment from: G4Dualie

@apple-holic

What? You think you're Oskar Schindler or something? Trying to get as many out as you can, are you? I'll bet for the price of your education, you could have gotten at least ten more out.

You certainly don't have to become a certified Windows professional to appreciate the value in Macintosh but I'm sure it helps if you're working the camps in your day job and smuggling Windows sufferers out, on nights and weekends.

Take my advice, go get Apple certified immediately and hang out a shingle and be ready.

The iPhone is a monumental pivot in mobile communications but it pales in comparison to the Mac platform going forward.

There is a place out on the horizon where the Mac and iPhone come together in a single device and by the time we get there, we'll all be True Believers.

The iPhone is just a distraction as Apple works to refine OS X and products like the iMac and mini.

But, I mean really, all Jobs did was take time away from the Macintosh in order to shove a cell phone up Zandy's ass and prove to Icahn, Zander was the wrong about iTunes, the iPhone, and the obscene amount of money left on the table, would prove Icahn was wrong about Zander.

If memory serves, Jobs went in negotiating iTunes for Razor and came away with the idea to make a phone. Is that not a distraction?

Granted, the Telcos have been picking this fight with geeks for years as computers encroached on the airwaves. Jobs saw an opportunity to break a market stranglehold and a technological bottleneck and I thank him for it but, I see a future in Apple where the Macintosh will get smaller long before the iPhone will get more powerful.

Go Mac. iPhone, not so much.

Apr 27, 09 - 02:03 pm Comment from: PC Repair Tech

Oh baloney!

In my 10 years repairing PC's I've never taken 20 steps to setting up a new box.

It's more like 2 steps.

That's why they come back to me in a month to fix their machines.

muhahallalala!!!

got you... wink

Apr 27, 09 - 03:12 pm Comment from: jbird

I'm just like appl-holic..I work in IT and everyone always calls me to help with their home PC's. I use Macs at home and have been getting some of my Pain In The Ass Freinds to go for Macs..some have..the others I dont help anymore. I tell them to switch and I'll help them otherwise they are on their own I dont waste my time fixing my computers, I'm not fixing theirs Swtich from the MS crapola and start using your machine...

Apr 27, 09 - 03:27 pm Comment from: MacTony

LOL funny.......

Apr 27, 09 - 04:05 pm Comment from: Big Als MBP

@ krquet,
"23 is also plays a curious double entendre here",

23 is 1/3 of 69.

So, wouldn't that make 23 a curious triple entendre?

Apr 27, 09 - 07:08 pm Comment from: db

It's hard to compare the two start-ups and installs, really. OS X comes pre-installed with drivers for most devices you could hook up to your machine. Heck, my 5-year-old Kodak EasyShare camera is still instantly recognized when I plug it into iPhoto '08!

While it's true that there may be some updates that require installation after starting up a Mac (after all, the upgrades and bug fixes from Apple come out fast and furious, rather than crawling for Windows -- Vista sp2, anyone? Anyone???), the Software Update system does it all automatically in the background. Once all is downloaded, one restart is usually enough.

Why compare that to a PC ?

As for bloatware? What's that? iPhoto? iChat? iCal? iTunes?

There's not a lot of trial versions (read none) that I've found installed on my Mac, or my husband's Mac when he purchased one last summer. No annoying pop-up reminders, no 'sorry this version is now expired, but if you want you can pay to use it again' messages appear on either of our computers.

Yeah, there's always the iWork '09 trial if we *want* to download it, but it's not pre-installed and using up hard drive space and RAM.

Last I checked, starting up a Mac meant filling in a few boxes of info (registration info, language, ISP info) and within 5 minutes, everything's configured and ready to go.

There may be *some* drivers to install for certain hardware, but those are few and far between, from my experience... at least since I've moved on from system 10.2.

YMMV, I guess.

Apr 27, 09 - 07:39 pm Comment from: John K. Zeng

Wow... quoting The Republic are we?

You guys love Jobs more than the Bible-belt loves Jesus...

Christ, it's not that hard to build a machine that "just works" when you control both the hardware components and the OS...

crap components at that... come on, Motorola?

Apr 27, 09 - 07:51 pm Comment from: Lomoco

Mac OS:

1) Install all your updates in one fell swoop
2) Restart (or let it restart for you)

ehh, everything else either doesn't need to be done, or can be taken care of for you.

Apr 27, 09 - 09:35 pm Comment from: matt

when you first install OS X, especially from a .0 retail disc (10.4, 10.5) you have quite a few updates and restarts ahead. that being said, it's still a LOT smoother-going and FAR easier and less frustrating than updating windows. "jonahan" above basically nailed it, although i would just lump it into one item, "perform updates". every computer that i know of needs restarting after modifying core files. it's a lot nicer on OS X (and even OS 9 for that matter!) than with any version of windows.

and OT, AWESOME ad.

Apr 27, 09 - 10:01 pm Comment from: iLuvMyMacs

"when you first install OS X, especially from a .0 retail disc (10.4, 10.5) you have quite a few updates and restarts ahead"

Not really- if you download the combo update- then you only have to do it once.

the 'to-do' list for OS X is MUCH shorter than the 1-23 list.
I do 21 sometimes- (repair permissions)- like maybe twice a year.
3 & 4 (security patches)
14 & 15 (app updates- doesn't always require a reboot)

oh- I empty my trash once in a while.

Also- the OS X updates don't have those stupid cryptic KB numbers- and you can save the updates and install them on your other Macs without downloading them for every machine. Try that on a Windows PC.

Apr 29, 09 - 04:52 pm Comment from: A Mac believer

WHAT,,,,,,Steve Jobs is not the son of God?

May 02, 09 - 06:35 am Comment from: MacRaven

The number of steps to set up a new Mac never has as much B.S. as the PC—but the number of System Update steps to set it up depends on how long the new Mac has sat on the shelf and wasn't hot of the shelf from the on-line Apple Store. Because Apple sends out upgrades to all it's apps regularly, you might have more than 3 if your "new" Mac was sitting in a store for half a year or more. Or if it was a refurb.

The most rounds of System Updates I've gone through is when I have to rebuild pre-owned Mac for it's new owner, and must wipe the disk and start out with an original OSX Leopard disk. That of course starts at ground zero. But still, it's not even close to 23 steps even now with Leopard at 10.6, it's 3 maybe 4 I'm thinking.

After System Updates it's just my personal IT preference of what optionals I add for my clients from the non-Apple world as "perks." I usually add Firefox as a second browser option, Flip 4 Mac, VLC, and I might load the free version of Stuffit Expander just cover all bases. Flip4Mac is probably the only critical one of the bunch.

My recently new iMac had only 2 rounds of run updates. I ran the third "Check for Updates" just to make sure I got them all and it came up verifying there were no more.

That is a tip for new users: always run the "Software Update" until it tells you there is nothing left to load. I've had people stop at one.

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