MacDailyNews - Where Mac news comes first

Aug 29, 09 - 11:02 am Comment from: Chas

Outstanding! Beat laugh I've had all day.

=:~)

Aug 29, 09 - 11:03 am Comment from: breeze

Bucket of bolts??? How about rivets?

Nicely done.

Aug 29, 09 - 11:10 am Comment from: Mike F.

Love it, best one yet

Quick survey:

Change it to a bucket of...

1] s**t
2] p**s
3] warm spit

Vote!

It's about time for Alple marketing to grow up. Time to focus on the strength of Apple instead of focussing on the weeknesses of the competition. So here's my advice to the apple marketing department: Get a Mac!

Aug 29, 09 - 12:05 pm Comment from: chefmitch

I like this one.

John Hodgman is so good in these ads.

@Jafo: Did you listen to the Ad? The "trainer" says three different positive things about the Mac before complimenting him in "doing a good job." if you're going to criticize the Ad, you're criticism should at least make sense.

Aug 29, 09 - 12:11 pm Comment from: bond co. stooge

If you say so, Mr. Loggia!

Aug 29, 09 - 12:13 pm Comment from: ID Argyll

I love the positive reinforcement part.

Love it.

But PC is not a bucket of bolts, more of an overbloated bucket of recycled bits.

Aug 29, 09 - 12:28 pm Comment from: Zune Tang®

La-tee-freakin'-da MAC sissies. All the really big celebrities will make clever and memorable cameos in Zune HD commercials. Look for Richard Kline to blow the doors off of those smug I-Pod commercials.

Your potential. Our passion.™

Much better than the 'No Virus' trend. The banter is fantastic. One of the best. (Confirm or Deny still holds the top spot.)

Lets see if the Windows nuts can find any 'Lies' in this one?

Aug 29, 09 - 12:32 pm Comment from: ChrissyOne

Robert Loggia = for the awesome.

Aug 29, 09 - 12:45 pm Comment from: Gregg Thurman

I hope Apple runs this ad a lot. Its the best so far.

It amazes me that, after all this time and lord knows how many ads, these TV spots are just getting better and better.

Whoever's coming up with these ideas for Apple are really earning their corn.

Richard Kline:

Larry Dallas (Character)
from "Three's Company" (1977)

Overview
Biography:This character biography is empty. Please add a character biography by clicking here.
Alternate Names: Larry


To effing funny!

I agree with Jafo - Apple needs to show the Mac in action. Run the current ads first and follow up the next commercial segment showing the Mac work like HP shows their crap working.

Only Mac does it better.

Or does Apple just want sell snobbery?

Comparing PC to bolts is unfair to bolts. At least they are

- simple to understand
- easy to use
- reliable
- long lasting

More like a Mac, really!

Aug 29, 09 - 01:22 pm Comment from: marko

Zune Tang... you are funnier that ever...

"La-tee-freakin'-da MAC sissies"

peecee'ng in my pants

Seeing a Mac in action leaves the biggest(and most FUD-dispelling) impression when you witness it in person and get to actually have some hands-on time with one. Incidently, Apple enjoys having people visit their retail stores.

Showing a Mac operate would be a mistake. Encouraging people to see what all the fuss is about for themselves is the best way to sell them.

I think they need to take 'The Geico Approach'. That is, run more than one campaign. Use the 'Get a Mac' ads to get people laughing and paying attention, and then run ads that actually show what the mac can do. In fact I could see some Mac commercials that are similar to the iPhone/iPod Touch ads that have only music, but show cool features flying by.

I also think that all the iPods should come with some 'test video'. Namely, the great video showing all the OSX features.

Aug 29, 09 - 02:38 pm Comment from: Not Bill

I got a laugh from this one. I think it is a effective version because it brings in outside "authorities" to confirm what the other adds have been building and understanding of along he way.

Aug 29, 09 - 03:01 pm Comment from: MacRaven

I love these ads, they just don't get old.

Love it! His strong voice is sure to be recognized and this ad will definitely get watchers' attentions.

Aug 29, 09 - 03:19 pm Comment from: nekogami13

To those who want Apple to show OS X in action:
What could you possibly show in 30 seconds that would wow a PC user?
Who wouldn't tune it out, having already spent a work day looking at a computer screen?


These ads are awesome, they grab peoples attention.

Aug 29, 09 - 03:58 pm Comment from: ken1w

These ads have been effective for such a long time because they are entertaining, usually focus on one point of comparison between Mac and PC, and do NOT fill the screen with boring system specifications.

The only thing Apple wants from these Get a Mac ads is for consumers to at least CONSIDER getting a Mac. Instead of automatically buying another Windows PC, Apple wants the potential customer to al least think about a Mac. Amazingly, this goal was reinforced by Microsoft's Laptop Hunter ads, which also told consumers that they should take a look at Macs when shopping for a PC.

Once a potential customer walks into an Apple Store and actually considers getting a Mac, a good percentage will end up with a Mac. They won't all get a Mac, but that's not Apple goal; Apple just wants enough switchers to keep steadily growing its market share year after year.

Aug 29, 09 - 04:05 pm Comment from: Mister Snitch

"Apple needs to show the Mac in action."

uh... that's what the RETAIL STORES are doing. And quite well, too. Idiot.

wow! i just saw loggia in innocent blood, seems like he's old as the appalachian mountains now. Still a fantastic actor, even if he doesn't have to act when degrading PC.

Aug 29, 09 - 08:47 pm Comment from: Mac-nugget

Now that is a good message. The virus thing can only take you so far, but this, this is funny as hell, and very true.

Aug 29, 09 - 11:24 pm Comment from: GRANDxADMIRAL

Richard Kline?! That dude's the sh**. I can't wait for the next Zune commercial.

I love the characters- but almost felt sorry for... well, John Hodgeman is a lot more likeable than the idiots in the Microsoft commercials.

Aug 30, 09 - 05:48 am Comment from: Road Warrior

Hey Zune Thang.

Disappointed there, as it has been done. Maybe you should have pointed out the Mac photocopiers are using Robert Loggia to copy Bill Gates and Seinfeld's appearance in Windows adds. Remember that steamy shower scene with them wearing shoes? Still brings tears to your fudgepacking eyes I bet.

OMG, MDN took off my comment when I said I already saw this ad the night before during the Patriots game. I guess MDN's feelings were hurt when they realized their not the first ones to spread this breaking news. What a bunch pussies

Aug 30, 09 - 03:36 pm Comment from: Greg L

Gawd that “Top Of the Line” one is funny. That actor really did his part well.

Why the blazes do you always portray the Mac guy as a smart slob and the Microsoft as a well-dressed idiot? Why not reverse the plot and give the hint that smart well-dressed business ceos also use Macs?

Confirm or Deny still holds the top spot.

I vote goes there as well

Aug 31, 09 - 12:51 pm Comment from: MacSmiley

I'm surprised they didn't have Loggia call PC a "cheap bucket of bolts" !!!

Aug 31, 09 - 01:56 pm Comment from: MacTony

Ken1w - I agree completely. I have never understood Microsoft's direction on their ads. You would never mention a competitor that isn't any competition. They just validated Apple by focusing on them. It shows that Apple is getting to them and is a valid competitor. So, what will a customer do? They will stop by the Apple Store and checkout the Macs. Thanks Microsoft

Question, who rated them number one in customer satisfaction. Because this was a shock to me, I have heard horror stories about their customer service.