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Sat, Jul 04, 2009 - 07:44 PM EDT  —  AAPL: 140.02 (-2.81, -1.97%)  |  NASDAQ: 1796.52 (-49.20, -2.67%)

Apple debuts new ‘Get a Mac’ ad: ‘Time Machine’ (with video)
Sunday, January 13, 2008 - 07:07 PM EDT

Apple today posted the company's latest ad in their "Get a Mac" campaign to their home page and also to their "Get a Mac" ads section.

The new ad, "Time Machine" features the familiar "Mac and "PC" characters, Justin Long and John Hodgman, respectively. In the ad, PC is confronted with the fact that Apple's Mac OS X Leopard has the intuitive, elegant backup solution, that stays out of the user's way and just works, "Time Machine," and (as usual) PC doesn't.


Direct link via YouTube: http://www.youtube.com/watch?v=vJ5b7czHsXo

See the new ad in various sizes and higher quality via Apple.com here.

[Thanks to MacDailyNews Reader "Too Hot!" for the heads up.]

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Jan 13, 08 - 08:17 pm Comment from: opal

unbelievable. i wonder what they will do for superbowl sunday!

Jan 13, 08 - 08:19 pm Comment from: coolfactor

AWESOME!!! The best yet!

Jan 13, 08 - 08:22 pm Comment from: Me

I liked it.

But, is it me, or are the commercials not being shown on TV as much as in the past? I haven't seen the last few on tv. Or, I am just not watching the shows that Apple is placing them on.

Jan 13, 08 - 08:25 pm Comment from: HotinPlaya

This years football play offs, all over them

Jan 13, 08 - 08:40 pm Comment from: Ampar

I'm not sure if non-Mac users are going to understand this commercial.

Jan 13, 08 - 08:45 pm Comment from: R

They won't fully understand it, but it's intriguing. Might make people do a search for Time Machine-- then watch the video demo. That has some wow factor for the uninitiated.

Jan 13, 08 - 09:02 pm Comment from: bob

appreciate the you tube link but why dont apple fan websites start posting vids in quicktime ? especially for iphone users

Jan 13, 08 - 09:16 pm Comment from: It's About Time

These ads are hilarious. Great play-off between the two actors. This one is the best yet.

Jan 13, 08 - 09:44 pm Comment from: zmarc

Visually it's great, but the "automatic" side of Time Machine could be better explained. I'd have PC claim "Oh, it's hard to set up and use, isn't it," and Mac would say, "It's totally easy. It just works. You don't have to do anything."

Also, since most people need backups not because they deleted something, but because they screwed up the current file, something that shows that would have been better. Like Mac saying, "That was in the original draft of the letter. I'll just go back in time and get it." And he walks down the line and gets the letter from his old self!

Jan 13, 08 - 10:12 pm Comment from: BiZarRo BaLlmEr

Saw this ad during the Giants football game.

Jan 13, 08 - 10:19 pm Comment from: Reclaimer

Very good indeed!

Jan 13, 08 - 10:53 pm Comment from: ericdano

Saw this as my Colts died a terrible death........

Jan 13, 08 - 10:55 pm Comment from: grok

Apple is weeding out customers through a sort of corporate natural selection. Anyone who can't understand this will simple grunt, scratch, and go back to forwarding irritating emails from their AOL accounts.

God love 'em, it's better to keep them off Apple help lines.

Jan 14, 08 - 12:05 am Comment from: anim9tron

Hmm.. me thinks "There's something in the air" + Time Machine = Wireless Time Machine backups

Jan 14, 08 - 12:06 am Comment from: edward

well, windows vista has restore feature which is not the same like leopard. but commercial shows the true pretty much like time machine feature.

Jan 14, 08 - 12:17 am Comment from: macromancer

""There's something in the air" + Time Machine = Wireless Time Machine backups"

That feature is already known, and probably still happening once they get the kinks worked out. I doubt that feature alone would warrant such a major portion of MacWorld.

No, I think this is something bigger.

Jan 14, 08 - 12:38 am Comment from: PT

Poor old PC looks as miserable as always (kind of reminds me a little of the road runner and Wile E. Coyote- he had that same defeatist, whipped, just going through the motions of futility and sadly trying to compete demeanor too). I think the message in this one is pretty clear (it's still not as good as 'security', but not bad either!). You almost feel sorry for PC. Almost. Not his fault he's stuck with microsh*t...

Jan 14, 08 - 12:40 am Comment from: Jim - TIV

Saw this as my Chargers were surprising everyone in the USA, including me.

Jan 14, 08 - 01:06 am Comment from: ChrissyOne

Looking at the tone of these lately, and even dangling a participle or two, do you notice how Mac is, very subtly, starting to taunt him?

Jan 14, 08 - 03:02 am Comment from: ChrissyOne

Saw this as my cats were surprising no one and drooling in my hair.

Jan 14, 08 - 03:05 am Comment from: Jim - TIV

The scary thing about your post C1 is that your cats drooling in your hair didn't surprise you?....

(I seriously gotta party with C1 someday, just so I can brag to my grandkids.)

Jan 14, 08 - 03:44 am Comment from: Gambit

That Time Machine ad was hilarious! Ingenious.

Jan 14, 08 - 03:46 am Comment from: MizuInOz

@ChrissyOne... the matte look is coming back!
Crusty is a bit flakey but I am sure you pull it off well!!!

Or is that scrape it off!!!

I think what i like about this ad is that PC has no retort about there is something like this on PC - because I have been told by those-who-do-not-know-but-think-they-do, that there is something "similar" on a PC - just as easy!

Gr8t ad - my fav so far! Well done!
Can't wait until Wednesday!
By the way you can probably sleep in on Tuesday - nothing is happening until Wednesday morning! At least in Oz! wink

Jan 14, 08 - 09:37 am Comment from: ChrissyOne

@ Jim - TIV

Obviously you don't have cats, or at least you're not the one they sleep on. =^.^=

Jan 14, 08 - 10:27 am Comment from: DogaDoga

Reminds me of the Matrix -- all the "Mr. Smiths"!

- Doga

Jan 14, 08 - 11:06 am Comment from: Scot Murphy

Ehh, this one was kind of lame. The joke just sort of laid there (somewhat like the Colts). It was nowhere near as funny as "Referee" ("Where am I supposed to go?") or the all-time champ, "Cancel or allow?"

Jan 14, 08 - 11:17 am Comment from: Tom

I use to think Time Machine was this great thing... The concept was at least. I have nothing but trouble with it on my Mac Pro.

It loves doing daily backups right in the middle of me working on a major graphics project and it slows my computer down to a crawl. (I have 5gb of memory too!) I'm even taking advantage of the fire wire 800 going out to an external HD.

Even though that's annoying... What really irks me is that when my 600gb drive fills up, TM does not erase old backups even though I told it to. I get a nice error message telling me that it can not finish the backup because I'm out of HD space.

Yes... I formatted the HD through disk utility as many people have instructed to do on Mac forums

Yes... I have done all the Leopard updates. and reformatted the drive after doing so to start fresh.

Yes... I have done all the basic stuff (Repair Disk Permissions, and Sudo Periodic Daily, Weekly and Monthly... just in case it might have the slightest chance of fixing the issue as it does for many other Mac issues)

And No... I am not going to tell it to leave certain files out of the backup... I want my entire HD backed up, not bits and pieces. That is a BS fix for the problem IMO.

My solution... Turn TM off and use other backup software that came with my OWC external HD. It isn't as cool but works effectively and doesn't interfere with my user experience.

Sorry for the negativity... I'm still a hardcore Mac lover... Hopefully the bugs will be worked out in the next update.

Jan 14, 08 - 11:43 am Comment from: HuskerMac

Chuckle.....

Jan 14, 08 - 01:01 pm Comment from: ChrissyOne

@ Tom

I totally feel your pain on the TM issues. Though I haven't had any full disk errors yet, I do often find that TM has my backup drive chewing at the most inopportune times. I can't believe they didn't even give us options like "only backup while idle" or maybe "postpone while the following apps are running:" or something like that.
If it's any consolation, you should have seen what a mess TM was in the early dev releases, especially the graphics and UI. I'm thinking that they might have been right up to the wire on this and just had to get it working right. I'm looking for progress in the 10.5.2 update tomorrow.

Jan 14, 08 - 01:16 pm Comment from: Tom

@ ChrissyOne

Selecting a time schedule for backups would be great, or as you said when the computer is idle. But when I am running CS3 with some memory abusive file sizes I may as well just get up and walk away.

If you try to shut it down in mid backup it freaks out and locks things up one by one and you get the never ending rainbow wheel. I desperately hope they address these issues in the update! Its such a cool concept for backing up your disk! It just needs to work better damn it!

Jan 14, 08 - 01:35 pm Comment from: ChrissyOne

@ Tom

Yeah, I was working on an 8x8 foot tradeshow banner, the PS file was over 2GB, and then TM starts up. (!) Not only that, but now it had another 2+GB file to copy.
I've found that if you just unplug your FW drive it will stop with only minor complaints, but that may have been a fluke.
I'd really like the following options:

Backup only once a day (and let me set the time)
Backup files under (X)kb every 15 minuntes
Suspend backup while the following apps are running (custom list)
Menu bar icon that brings up TM, contextual menu that pauses and resumes backups.

Jan 14, 08 - 07:32 pm Comment from: Dentata

This one was good, but I still think the funniest Mac ads in this series are the one with the Japanese printer and the comparison of the homemade movies. When the scruffy guy comes out wearing a shabby dress, I just about lost it!

Jan 14, 08 - 08:53 pm Comment from: Dean

I believe it was a Japanese camera... That was a classic. Loved the giggle at the end.

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