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Sat, Nov 07, 2009 - 06:43 PM EST  —  AAPL: 194.34 (+0.3099, +0.16%)  |  NASDAQ: 2112.44 (+7.12, +0.34%)

Apple debuts new ‘Get a Mac’ Web ad: Stop Switching to Mac! (with video)
Monday, September 08, 2008 - 04:05 PM EST

Apple has debuted a new Web ad, "Stop Switching to Mac!" currently seen on Time.com and other major websites.

Apple Web Ad: Stop Switching to Mac!

Direct link to video here.

PC's "Editorial" reads:
I think I speak for all PCs everywhere when I say, “What’s the deal, people?”

Have things really gotten so bad between us? You used to love my charming little flaws, right? What’s changed?

It’s Vista, isn’t it? You’ve gotten sick of all the problems and hassles of upgrading. You’re tired of the endless security prompts. You were hoping Vista’s bugs and glitches would be resolved by now. I understand. I’m a big computer, I’ll admit it– Vista hasn’t really lived up to expectations. But we’re only a few years into it. These things take lots of time and patience.

Or did you finally hear enough Mac superlatives? The simple and intuitive operating system, the hardware and software that’s designed to work together, the… you know what, I think we sad enough about Mac’s superlatives. Nobody cares.

Look, I believe that we can overcome these problems facing us. You need to get back to overlooking my shortcomings. After all, I’ve overlooked yours for years. I mean, do you really need to hit the space bar that hard? Yet I always keep my mouth shut. That’s what you do in relationships, you ignore all the bad stuff, and live with the pain.

So please, stop with the switching already. We’ll get through all these issues. Together.


[Thanks to MacDailyNews Readers "Fred Mertz" and "Shogun" for the heads up.]

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Sep 08, 08 - 03:08 pm Comment from: spaceMan

Lovers forever intertwined.... where would Mac and PC be without each other?

Sep 08, 08 - 03:17 pm Comment from: Viktor

Expect some Microsoft Vista Web based adds.....

Sep 08, 08 - 03:18 pm Comment from: JoeyS

This new Microsoft Guru thing is going to make for a great Get a Mac ad...

Sep 08, 08 - 03:20 pm Comment from: Macintosher

But hang on, if Apple keeps on pretending to be PC in these brilliant ads, won't some idiot like Zune Tang say that Apple is actually recommending Windows? Just thinking pessimistically, and they're excellent compared to the Microsoft ads.

Sep 08, 08 - 03:35 pm Comment from: Growl

Wow, I'm going to be the first person under 50 to ever go and visit time.com...and just so I can watch this ad. Smart move, Time.

PS, my grandmother loves your dead tree weekly circular.

Sep 08, 08 - 03:44 pm Comment from: ChaseWebb

This is great! I love the split banner approach.

Sep 08, 08 - 03:49 pm Comment from: Daily Reader

Don't you think PC's script writer here sounds a lot like Zune Tang?

Sep 08, 08 - 03:56 pm Comment from: makemineamac

Well-spent ad dollars, their agency knows what they're doing, and yes, I can picture PC with a 'Microsoft Guru' who's trying to sell a product protection plan throughout the whole commercial, OR one of the 7 or so versions of Windows Vista.

Sep 08, 08 - 03:57 pm Comment from: jarrettdailynews

@Macintosher,

Zune Tang is actually pure satire, in case you didn't catch on. Everything he lists as a Microsoft pro, is something Apple has done for years.

He uses the phrase MAC, instead of Mac which would tell me that he is actually TowerTone, or Cubert or J C Randolph. I haven't quite figured out which regular he is, but he does a fantastic job of stirring up the Mac faithful around here.

As this great platform gets bigger so do the morons that still don't realize Zune Tang is an Apple diehard. I still can't believe people confuse his "Act" as being a Windows apologist, it's really funny that people are that unsmart.

Sep 08, 08 - 04:03 pm Comment from: Cubert

I'm still waiting for Apple's counter to the Jerry Seinfeld ads - Bob Newhart's Tea Time Talk.

Sep 08, 08 - 04:04 pm Comment from: Cubert

@Growl,
Thanks for the notification.

Sep 08, 08 - 04:09 pm Comment from: ripper

@jarretdailynews:

Absolutely spot on. I've been laughing for a couple of years now at ZT's humorous posts, but have been more amused by all the folks who actually don't get it, and get their hackles up. Pretty funny stuff! How much more obvious can it be what ZT's up to?

Sep 08, 08 - 04:29 pm Comment from: ericdano

Microsoft counterad......Cake good.

Sep 08, 08 - 04:40 pm Comment from: jarrettdailynews

I give it a 50/50 shot, that even if Zune Tang came out and told everyone what he was doing, half still wouldn't get it.

"get their hackles up" funny stuff ripper.

Sep 08, 08 - 04:51 pm Comment from: Fergman

All versions of Windoze have similar problems, but people are a lot better informed these days.

Remember the tens of thousands of lemmings lining up for Windoze '95 and then all the problems they had trying to get it to work?

These folk just excepted this was the way computers and software related to each other. NOT ANY MORE! We knew better, and have known for decades. The rest are coming to join us slowly. They won't all come over and that is a good thing, because some of them don't deserve to.

Sep 08, 08 - 05:01 pm Comment from: Spark

I still think that C1 is ZT. You never see them in the same room together.

Sep 08, 08 - 05:11 pm Comment from: British Mac Head

Jarrett, ripper, I've bitten a few times ever since Zune Tang started posting his ridiculous diatribe on our favourite Mac news site but he slips up occasionally and the things he says are almost an admittance that Micro$oft's offerings are not a patch on Apple's products. But on occasion I still get the annoying feeling that he really is a microsoft fanboy just trying to stir the shit, However one thing to note is that nobody really knows the truth about who he really is except ZT him/herself.

We can use supposition and gut feeling and little apparent hints to this joker being a regular MacHead on here but until someone can post a link to a posting where ZT actually slips up and admits he's a Machead then we don't really know do we dudes.

Food for thought.

Only thing I know is that if we ignore him he may give up. If we bite (like I did for a while) then he will carry on ribbing us. So the question is do we want to keep hearing and laughing at his ridiculous comments or not?

Personally I think it's gone on enough and is getting a tad boring now ZT. So own up if you're a Mac head will ya!

Sep 08, 08 - 05:43 pm Comment from: qka

On the tpoic, check ou today's Joy of Tech - it's in the left column of this page.

Sep 08, 08 - 05:44 pm Comment from: shen

@spark

I have never seen c1 in a room with anyone. I suspect that she is the only poster here.....

Sep 08, 08 - 06:14 pm Comment from: nekogami13

And some of us get what zune tang is doing and still do not think he is funny.

If you have to explain a joke-it's not funny.

Sep 08, 08 - 06:35 pm Comment from: Mr. Reeee

Too bad there's no audio in that YouTube video. Oh well...

Microsoft should hire the Dell Dooood for their MS Guru ad campaign.

He'll be sitting, staring at a patented Vista BSOD looking all upset and confused.
Then he takes a big hit from a Mega-Zune Spliff™.
Ahhhhhhhhhhhh... Look, all better!

Sep 08, 08 - 06:50 pm Comment from: Christer

Am I the first Mac supporter that believes that this line is getting old? I think that the people who have switched because of the cool mac guy have switched. The adds need to become more feature specific such as number of keystrokes to connect a printer, the usefulness of iPhoto...

Sep 08, 08 - 06:53 pm Comment from: MizuInOz

A-Hem - MDN

If you had a real link at Time.com - we could actually watch the ad instead of only a portion of it, since audio was lost at the beginning of the YouTube "photo" copy...

Cheers...

Sep 08, 08 - 07:06 pm Comment from: jarrettdailynews

If you have to have a joke explained to you, then yes, maybe it wasn't funny. Although, with my twisted humor, you (or the person being told the joke) just didn't /don't have the mental capacity to grasp the levity?

Sep 08, 08 - 07:37 pm Comment from: jeffgtr

I just had to share this story. A coworker that had transfered to a different dept (she was in techs support) had always claimed she hated macs and that mac users had a huge problem because they were "to into their computers".

Today I had to visit her department and she said, hey I owe you a bit of an apology. I said for what? She said ummm I've been using a Mac for the past week and absolutely love it!

I didn't even tell her "told you so", just congratulations!

Of course we all have similar stories, it's just she was so so against macs a few weeks earlier.

Sep 08, 08 - 08:50 pm Comment from: twilightmoon

The audio was not lost on the YouTube copy, they hit the replay button a few seconds after the clip started so you saw a silent version of the end of the ad, before the full version of the ad.

Watch the whole thing you'll see you didn't miss anything.

Sep 08, 08 - 09:05 pm Comment from: ElderNorm

Just had a thought. Microsoft comes out with their first advertisement and with in weeks, Apple has this ad. Hmmmm. Now was that planned and just waiting for MS to start, or are these Apple commercials that easy to make.?????

Just a thought.
en

Sep 09, 08 - 12:50 am Comment from: @Growl

Hey, tree hugger, if you grandmother likes dead tree circulars, and you don't, next time you take a shit, wipe your ass with index finger.

Who knows, you may save the world, asswipe (literally)

Sep 09, 08 - 02:28 am Comment from: Beep, Beep™

Read this on the web (sorry, lost the URL):

Hi, I'm a Mac… Beep, beep!  (September 6, 2008 11:04 AM)

It's pretty common, when reading discussion of Apple's “I’m a Mac, I’m a PC” ads, to come across the comment:

Sure, they're great ads but they don't work. John Hodgeman’s PC is far more likeable than Justin Long’s smug hipster Mac.

This is missing the point. To illustrate, here are director Chuck Jones’ rules for writing Road Runner cartoons, copied from Wikipedia:

• Road Runner cannot harm the Coyote except by going “beep, beep”.
• No outside force can harm the Coyote—only his own ineptitude or the failure of Acme products.
• The Coyote could stop anytime—if he was not a fanatic. (Repeat: “A fanatic is one who redoubles his effort when he has forgotten his aim.” —George Santayana).
• No dialogue ever, except “beep, beep”.
• Road Runner must stay on the road—for no other reason than that he's a roadrunner.
• All action must be confined to the natural environment of the two characters—the southwest American desert.
All tools, weapons, or mechanical conveniences must be obtained from the Acme Corporation.
• Whenever possible, make gravity the Coyote's greatest enemy.
• The Coyote is always more humiliated than harmed by his failures.
• The audience's sympathy must remain with the Coyote.
• Substitute Microsoft for Acme, software failures for gravity, a plain white background for the desert… well, you get my drift.

If Apple had gone the traditional route of portraying Microsoft as a gigantic monopolistic borg, great at crushing competition through market pressure but capable of developing only mediocre products, the ads would have been boring. More accurate, perhaps, but boring. They'd have been the 30 Seconds Hate, and that’s just so last century. Instead Apple portray the PC as mostly well-meaning, likeable, goofy… but completely ineffectual.

Sep 09, 08 - 06:07 am Comment from: Cubert

@ jarrettdailynews,
Nope. No Zuney here.

And, I always spell it Mac - except when I type about the makeup store to my girlfriend (spelling counts you know).

If I was Zuney, my/his posts would be littered with " - ". Just look above.

Sep 09, 08 - 07:54 am Comment from: bc

@Beep,Beep
the URL was probably here:
http://daringfireball.net/linked/2008/09/06/beep-beep

Sep 09, 08 - 11:31 am Comment from: larryennis18466

Great ad. Apple should do an ad about the guru thing and the new Microsoft ad with Gates.

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