Apple Computer has posted their latest iPod ad online, this time for their new second generation (2G) iPod shuffle.
The new iPod shuffle TV ad features “Who’s Gonna Sing?” by The Prototypes and shows various male and female torsos clipping their iPod shuffles onto their clothing with an interesting morph-like transition between each person – somewhat reminiscent of (dare-we-say-it?) the end of Michael Jackson’s “Black and White” video (in overall feel, not the exact same “morph” technique, of course).
It can be seen via QuickTime here: http://www.apple.com/ipodshuffle/ads/
Related articles:
Apple’s 2G iPod shuffle sees extremely high demand, 6 to 8 million units could be sold this quarter – November 19, 2006
CNN ridicules Microsoft’s Zune while gushing over Apple’s new iPod shuffle – November 14, 2006
Ars Technica reviews Apple’s 2G iPod shuffle: ‘extremely small, efficient, and well designed’ – November 13, 2006
Apple exec: ‘tremendous’ interest in new 2G iPod shuffle – November 08, 2006
Thurrott reviews Apple’s 2G iPod Shuffle: ‘a wonder of size, weight, and usability – I love it’ – November 05, 2006
Apple 2G iPod Shuffle disassembly guide – November 03, 2006
Reg Hardware reviews 2G Apple iPod shuffle: ‘great grab-and-go gadget for music on the move’ – November 03, 2006
Steve Jobs gives Apple employees new 2G iPod shuffles – November 03, 2006
First 2G iPod shuffle unpacking photos – November 01, 2006
Apple’s new 2G iPod shuffle available worldwide this Friday – October 31, 2006
Apple now shipping 2G iPod shuffle orders – October 30, 2006
AP: Apple’s new iPod, iPod nano, iPod shuffle ‘clearly worth the wait’ – October 19, 2006
Apple unveils new iPod shuffle: world’s smallest digital music player – September 12, 2006
The big stocking stuffer of ’06 Holiday season.
That is amazing. Make sure you watch it more than once, there’s a lot of going on in between each “scene”. Wowzer! Now compare it to any of the heavy, dark and incoherent Zune ads. QED
Great Ad! Fresh look for Apple – will sell many boatloads of Shuffles!
Nice.
“Put some music on.”
Pretty clever, too. I like it a lot.
Saw this more than a couple times this evening on NBC and/or FOX…cannot remember exactly
But man, this is going to be the runaway holiday gift. And this ad really helps to set it apart from other similar mp3 players.
Really cool ad. Was a bit choppy when it first played, so I didn’t notice the transitions, but wow, I’ve watched it 10 times now. Already a hit.
Better than “Welcome to the Social” … titter. MW: changes – LOL!
WTF is a/the “social” any way?
Getting a Zune is like getting herpes from a toilet seat. All you got was pain and suffering and none of the pleasure.
Zune: welcome to the social disease. Thankfully, this one doesn’t spread very well at all.
Cool. Shows off the device (what it looks like and how to use it) while being entertaining. What more can you ask of a commercial. Apple will sell as many iPod shuffles as it can make…
Trey,
That ‘Quantegy’ song on your solo album really sucked.
I’ve been meaning to tell you that for a number of years.
-c
MW: ‘complete’ (waste of time, like talking style with Steve Ballmer)
i like it.. it’s funny cuz the first thing the geeks did when they saw it was.. “HEY! CAN I BREAK THE CLIP OFF TO MAKE IT HALF AS THICK?”
The clip is very cool and useful. Slick.
Where’s the ZuneTab?
Chrissy, you crack me up! 😀
Nice ad, it definitely caught my eye when I saw it on TV tonight.
Saw the commercial during CSI:Miami. My daughter loves it.
The social is probably some weird Microsoft party where Bill Gates hits on everyone, and they can’t stop him because there’s no menu selection for it.
very nice. i like it alot.
so much better than those dodgy zune ads.
Now THAT is a good ad, the best iPod ad yet.
It really shows that Microsoft hasn’t a clue, and shows that how poorly targeted & executed the Zune ads are.
Strapline, “put some music on”, is just pure genius.
I wasn’t really interested in a Shuffle as the original iPod Mini I have is still going strong (battery is still fine also – to all those Windows zombies who say the battery lasts only 12 months), but this ad has made me think that I could maybe do with one of these.
This is from someone who doesn’t part with his cash easily – so this ad certainly works. They’re gonna sell tons.
“Now THAT is a good ad, the best iPod ad yet.”
Made me think that iPod owners are supposed to be trans-gender cross dressing fashion victims who don’t have a clear sense of their personal style.
WOW, Nice ad!!! That a 45 year old can relate to FOR ONCE.
Duh….The ‘social’ is where people go to squirt. See how music related it is.
Wow. The shuffle is turning out to be the must-have gift of the year. I think I should go buy a few before shopping rush. Nice job Apple.
The “social” is obviously way too advanced for you iPod lemmings to understand. Microsoft is once again creating a new market and platform with Zune and Apple will once again half to play catch up. Microsoft isn’t coming too late to a market with a “me too” product. That’s not their style. Microsoft is a trailblazer. You can’t squirt anything with that itty-bitty shuffle. Wow, I can clip it on! Big deal. Wait ’til you see the Zune accessories for attaching the Zune to things.
I get the feeling you Apple fanboys think someone pitched a half-baked combination myspace element + MP3 player at Microsoft because they heard both were popular with teenagers and they bit because they couldn’t come up with any better ideas. You’re wrong. Microsoft has a lot of fantastic ideas. Get on board before it’s too late. This is only the beginning.
Welcome to the Social.
Actually those aren’t morphs at all. Nothing like the technique used for the Jackson video.
What was used here is layer compositing. Think Photoshop layers… but in motion.
Zune Tang? Sputnick, is that you?
I think Zune Tang has been drinking too much Kool-aid.
Great ad. Effective. Çatchy. Right to the point. Obvious.
With the Zune ads, you are at least 20 seconds before you even see the brick.
I, on the other hand, am one of the few who kinda like the brown color of the Zune. I’m a burnt orange, earthtone kind of guy. However, I would make that color an addition to all the many colors of the iPod. M$ was ignorant to make it the main color. That came straight from Monkeyboys office. Brown works for UPS, but not for teenagers, which is the main market.
I still remember when Apple first released the Shuffle.
Pretty much everyone, myself included, said: WHAT?! No SCREEN?!!
Well, how’d you like me know?
London Stock Exchange (are they sick)
http://www.microsoft.com/windowsserver/facts/default.mspx
I think Zune Tang could be Sputnik, too. Or at least they’re familiar with his work.
Welcome to the Socialist.
WHY aren’t Target and Apple in bed? Seriously. They are so in the same groove. A little Apple store inside the big box would be way cool. They would have beautiful children.
Anyway.
less of this apple success stories and more zune failure stories please
Zune failure stories?
Zune Tang- your otherwise wonderful satirical deadpan comments are ruined by such simple typos- “will once again half to play catch up”
Are you using a speech-to-text system?
Nice ad, the kind you can’t take your eyes off like those HP photograph ads.
M$ Zune ad Photos gives me the creeps. Looks like a sexual assault is going on with all the women on the ground with screaming faces.
Ghandi just bought a new Shuffle to go jogging, and I gotta say…MAN that thing is sweet.
He’s trying to convince J.C. to get one, but he is, traditionally, a bit of a tight-wad.
I can create money out of thin air, so no price is too much for this guy.
…”microsoft is a trailblazer”
bwahahahahaaha !!! ahhhh god that was a good one.
Wade, I’m borrowing a 9-year old kid’s Mac and using the test to speech. Don’t get typos on a Windows machine because it’s a computer for adults.
“Actually those aren’t morphs at all. Nothing like the technique used for the Jackson video.
What was used here is layer compositing. Think Photoshop layers… but in motion.”
I was trying to figure out how they did the videos. It’s too smooth for a morph, but I also don’t think it’s entirely layer compositing either. If you look at the transition between the orange shirt with the tiger on it and the horizontal striped purple and grey shirt, you can notice that the orange shirt underneath actually starts to fold in as the striped one comes down. It is very much like someone was putting on another shirt.
Also, when the black jacket is unzipped to reveal the orange tank top, the black jacket and arms completely disapears behind the woman. A little easier to think about with layer compositing, but still that guy had to shrink down to a small enough place to be covered up by the more petitie woman.
On many levels, this is a very nice ad.
Big deal. I can do all of that on video stuff my Windows machine and it looks ten times better.
Darn that test to speech!
What’s so great about that ad? “Put some music on.” – pleeeease.
I just got the new bitchin’UPS brown Zune and I tied a big rope chain to it and got it dangling ’round my neck. Yea, baby!
Hey God it spelled “Gandhi”
“Made me think that iPod owners are supposed to be trans-gender cross dressing fashion victims who don’t have a clear sense of their personal style.”
Watch the generalizations.
I’ll put my personal style up against yours any time.
-c
MW: ‘twenty’ (or thirty million is nothing to sneeze at)
*looks at Zune Tang*
….
*points and laughs*
To see it is to want it.