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Thu, Nov 20, 2008 - 10:08 PM EST  —  AAPL: 80.49 (-5.80, -6.72%)  |  NASDAQ: 1316.12 (-70.30, -5.07%)

Apple debuts new iPod touch ad (with video)
Thursday, February 28, 2008 - 09:04 AM EST

Apple has debuted a new iPod touch ad called "Grid" which features the song "What I'm Looking For" by Brendan Benson.

The new ad, which aired during Fox's "American Idol" and also on other networks, shows the myriad things you can do with an iPod touch with several of the devices laid out in a loose grid-like pattern on a wooden surface:

Apple's "Grid" ad for iPod touch:

Direct link via YouTube: http://www.youtube.com/watch?v=aDRMHU0rL9o

See the ad in higher quality via Apple.com here.

[Thanks to MacDailyNews Readers "kendonshaw" and "John" for the heads up.]

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Reader Feedback: ( = registered)

Feb 28, 08 - 09:13 am Comment from: 7over

Quick, slick, nice feel. Maybe a little too quick to get a good look ... which may be the reason for the song -
"I know that I wanna look some more..."

Feb 28, 08 - 09:17 am Comment from: Snapper

I'm almost ready to dump my Palm, please apple give use cut and paste and search.

Feb 28, 08 - 09:29 am Comment from: DD from Belgium

...I'm even happier that my iPod Touch is on order... (but still waiting for the iPhone to arrive here in NL though)

Feb 28, 08 - 09:38 am Comment from: Sixvodkas

@Snapper

Unless you buy an iPhone, the rest of us iPhone users will never get our cut and paste.

Steve Jobs told me so.

Feb 28, 08 - 09:53 am Comment from: Ampar

Touché.

Feb 28, 08 - 10:12 am Comment from: bilbury

Yawn!!!

Feb 28, 08 - 10:42 am Comment from: Never Again

Dropped my Touch. Screen is busted. $400 down the drain. I stick with my Macs..

Feb 28, 08 - 10:48 am Comment from: ChrissyOne

@ Never Again

Is there nothing Apple can do for you? Did you ask?

Feb 28, 08 - 10:50 am Comment from: Beryllium

For those of you who demand the best of everything:

Coming in Summer 2008
http://www.airpoo.com/

Feb 28, 08 - 10:51 am Comment from: elmer the fudd

How many people are going to watch this commercial, see about 20 different ipod Touches on a table with different things on each one and wonder if a person has to buy a different ipod Touch for a different function???

"I like the map iTouch, but I need a photo iTouch, too."

Feb 28, 08 - 10:52 am Comment from: Never Again

No, I just checked and seen that a replacement screen was $199 + installation.. (Not sure where I found it. 3rd party I think).. Did a Google for "ipod touch screen replacement" and it popped up....

Feb 28, 08 - 10:53 am Comment from: shen

lol never again.....

so, because you can't a) buy a case or b) be trusted to hold things you are going to stick to macs.

i wish other people worked that way.

"broke another country today, and the third economy this week, not to mention that whole invasion thing. guess i will stay out of the leadership thing." -signed, the republicans.

"messed up my 6th straight OS. gonna stop making those things." -signed MS.

"crap, yet another thing discovered about the world that we were totally wrong about. man i thought that round earth thing was going to be the last issue, not the first in a long run! we are going to just stop talking about reality from now on." -signed, organized religion.

man how would the world be....

Feb 28, 08 - 10:56 am Comment from: ChrissyOne

@ elmer the fudd

No one. No one at all. Well, okay, maybe 4 year olds and people in mental hospitals.

Aside from that, just you.

Feb 28, 08 - 11:03 am Comment from: ChrissyOne

@ shen

lolz. wink

Feb 28, 08 - 11:13 am Comment from: Jubei

So why can't the Zune, Verizon, RIM, Palm, HTC make ads like these? You know show in real time how it all works and flows like a real touchscreen/multitouch device? Hellooooo....

Feb 28, 08 - 11:32 am Comment from: zero

yes, has anybody seen the zUNE commercials?
with those freaky beings straight from the horror movies...
any many wonder why Apple sells iPods by the bucketload.
The zUNE Commercials don't focus on the product, but on nightmarish creatures and when the ad is over, you ask yourself: "What the f*beep* was that all aboout?"

I love Apples ads. - straight tho the point and the product.

(and yes, i have written zUNE intentionally wrong just like a certain somebody who does this with macs.)

Feb 28, 08 - 11:40 am Comment from: blucaso

Brendan Benson is awesome. Check out his album Lapalco on iTunes. Every song is just a great little melody and a fun listen. It's the antithesis to today's crudrock like Nickelback.

Feb 28, 08 - 11:53 am Comment from: ChrissyOne

@ blucaso

Don't say the "N" word around me, please. yichk...

Feb 28, 08 - 12:01 pm Comment from: KenC

Uhm, how long did you own the Touch before you dropped it? Unless you used cash, lots of credit cards have damage insurance. So, if you drop your Touch in the first three months, you can get a full replacement.

Feb 28, 08 - 12:13 pm Comment from: BMTOCDN

@Beryllium

Brilliant!


Does it come in aluminum?

And, do I have a choice of either "glossy" or "matte" finish?

What about a "Pro" version that can handle 20lbs?


I hear the Microsoft version "ZunePoo" is coming out in 2013. They might have a problem with the design spec I saw, the laptop docking station, the Zune dock and speakers are all inside the bowl. Oh well its an appropriate place for crap anyway. And, by the way you have to purchase and hook-up a MS "bigasstable" to be able to flush it.

Feb 28, 08 - 12:56 pm Comment from: Beryllium

@BMTOCDN

I don't know if it comes in aluminum, but wouldn't that be very cold?

I also don't know if glossy or matte finish is available.

I think it needs a docking station to be certain that derrieres line up properly with the seat. Especially if these devices show up in public rest rooms.

Feb 28, 08 - 04:04 pm Comment from: Never Again

"@Shen
lol never again....."


I really could do without your smartassed fanboy rants. I dropped a 16 gig touch and the screen is broken. It's finished. $400 down the drain. I was going to go buy a new 16 gig iPhone next Friday with my Income tax refund, but I won't because, YES, I do tend to be rough on stuff, and Yes, I have dropped my blackberry 30 feet onto concrete and while it's banged up. it's not junk....

I have a 2 Macs and I love them. The iPhone/Touch doesn't fit my style. Pardon me for not Drooling everytime Steve Jobs farts.

Feb 28, 08 - 05:21 pm Comment from: lantzn

@Never Again

Dropped iPhone, dropped BB. Man you're a disaster, don't buy a laptop.

Feb 28, 08 - 06:35 pm Comment from: jj

@ Never Again

For for the love of God, never have kids... They don't don't bounce either....

Feb 28, 08 - 06:38 pm Comment from: katter

@ Never again

Dropped a BB 30 feet onto concrete? Someone with "skills" really should stay away from 30' high ledges!!

wink

Feb 28, 08 - 06:38 pm Comment from: Goodtrip

Brendan Benson is the best thing to come out of Detroit since ............. this detroit born artist ......


http://www.myspace.com/thecidermilldrive

Feb 28, 08 - 07:41 pm Comment from: again?

Hey people stop picking on Never Again

Let's consider what valuable info he has given all of us. Apple's iPod touch can be broken. HOWEVER if you are the type of person who drops your stuff 30 feet to concrete, a blackberry is for you!

Indeed, if I ever want to spend a lot of time dropping things from 3rd floor windows, I will consider blackberry.

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