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I actually yawned through the commercial - and I'm for green. My wife reminded me that there are some people that being green is the utmost importance. It just seems to me that Apple is targeting a very narrow audience with this one commercial. But then again, Apple has several other commercials. To each their own.

Peace.

I think the green ad would produce better results on PBS than Monday Night Football.

watch GreenPiece take umbrage with the ad. Just watch. They'll nitpick some technicality.

What? You people are impossible to please. Apple isn't a bunch of hippies anymore, they're the ones that got harassed in the press for supposedly not doing enough. Thats OBVIOUSLY what this is about. Placating Greenpeace.

This makes you Yawn? Pfft. Whatever. If you think this is a marketing thing, you're clueless. They have been criticized like crazy and done amazing work in response. Applaud them, don't yawn like a jerk, "Where's my iPhone 4G Steve??"

geeeez

please do some ads that show off OS X

like the iPhones ads that show what it can do!

Nov 24, 08 - 11:52 pm Comment from: bobchr

Actually Lurker they got hasseled by the press and Greenpeace for not publicly proclaiming what they were doing and what they were going to do.This shortcircuits a lot of potential boycotts by those faux green echo-terrorist and gets good press.

Nov 24, 08 - 11:59 pm Comment from: james73

saw the commercial, it was rather tame, but got the message across.

they should have depicted a fluorescent bulb instead.

Apple rocks! They are raising the bar at every corner and delivering. It really is amazing what they are accomplishing.

We're in the midst of change. A few years from now and things will be markedly different from the Windows-dominated world we've lived in.

Nov 25, 08 - 12:24 am Comment from: qka

What, no comments about the nasty glare on the screen. It's really noticeable as the computer rotates.

If Apple can't minimize the glare in the studio, what about us poor users out in the real world?

@qka

The shine showing on the screen is deliberate, dumbass. If they wanted to eliminate the glare in the video, it would be eliminated.

@coolfactor:
chill, bro
qka was kidding!

Dan,

I'm not so sure he was kidding. I reacted the same as coolfactor. Apple clearly LIKES the gloss on the screens, and apparently so do most customers/buyers. So lets all move on.

BTW, the ad is a bit dull. Cute. To the point. But I would not run it too often. Comes off a bit nerdy. "What can that Mac do for me," the average viewer wants to know. "Recycling's great, but why should I buy the thing in the first place?" says the couch potatoe.

Not one of Apple's better ads. I don't buy a computer to recycle it, I buy it to use it.

-jcr

Nov 25, 08 - 01:41 am Comment from: Fergman

The greenpeace troops will nitpick the fact that lightbulbs come in various wattage sizes!

Which one is it 1/4 the power of? The 25w or the 150w?

Blech!
If I didn't know Macs, this ad would make me LESS likely to buy one. This is not why people buy computers, at least not the sane consumers.

@lurker_PC
Maybe those americans concious of environement and pollution are very few... But don't go thinking that because of that green notebooks are ment for a niche market! Many people in this world do wish to have their kids and next generations to be abble to live on for few more time on the planet!

IBM has their green ads for business, for Apple this could attract some of those and individuals who are about going green as well.

Exactly! How can we fanboys masturbate to something that uses so little power?

More POWER!

I use large number of 1000 w / 2000 w / 5000 w tungsten bulbs daily in my workplace and on occasions a brace of 10,000 watt bulbs - 10 kw at 240v = 41.7 Amps.

I like to be environmentally friendly at home tho' so a new MB will be just the ticket.

Nov 25, 08 - 03:28 am Comment from: Mr. Reeee

GREEN is mainstream, folks, not some freaky hippie thing from the 60's.
GREEN is BIG BUSINESS.

If you doubt it, check the calendar... it's the 21st Century!

That's one dull ad, but it gets the point across.
BTW, that glossy screen sucks!

This is a step forward. I like the "I´m a Mac" ads, but finally we are seing an ad about the product itself! This can´t be bad! In this first one they are responding to greenpeace and the likes. I think we have more ads in store about Mac´s themselves. They are about to tell a story about Mac´s, and there will be different points to the story as more ads eventually will surface in the time to come. Have faith people Anyways, that is what I would do, if I was Apple. A story that unfolds just like the story about "PC" and "Mac".

We all know how long is a Mac's useful life. Perhaps they should have added the line, "But it's a Mac. You won't be recycling it anytime soon." Most, sadly, wouldn't catch the meaning.

Macfabulous...

It's amusing, you think this thing is actually supposed to spur sales. This is PR work, and that's it. Apple knows people wont go out of their way to buy green computers. This is for Greenpeace and all the whiners. Not for consumers.

Piss on the Greens. There is no global warming by man, but go on, keep believing your bullshit.

Ahhh, palm trees once in the arctic. Caused by defecating Wooly Mammoths

# Mike - "It's amusing, you think this thing is actually supposed to spur sales. This is PR work, and that's it. Apple knows people wont go out of their way to buy green computers. This is for Greenpeace and all the whiners. Not for consumers."

What? People is much more into invironmental issues than ever! This is a growd pleaser AND to make the whiners and Greenpeace happy. OFCAUSE this is PR work and therefore will work on the consumers as well! It´s not as simple as you make it to be. Apple needs to spread the word. To consumers and to businesses as well.

Nov 25, 08 - 06:53 am Comment from: silver surfer

xx, you are an idiot. Go back to your windblows hole and stay there.
This is for all the whiners out there, which BTW don't practice what they preach Al Gore anyone? I'm into the green thing but I don't have a jetstream sitting in my back yard.

Nov 25, 08 - 07:06 am Comment from: Cubert

Actually, the most important part of the commercial is that Apple refers to a "family of notebooks" and not just a single MacBook, thus helping fight the perception that they have a limited product line.

True Apple is responding to Green Peace, but I don't think that was their main objective.

The world is changing and 'green' is very important. Although the Bush administration ran a number on the scientific community and paid off and/or blackmailed many science organizations into down playing the global warming crisis, that's going to stop in a few short months. Many Americans know the truth that we really need to approach the global crisis head on.

Apple knows this too and is responding with this ad. True it was a boring ad, but it's an important ad. Apple's competition doesn't have the full aluminum body laptop, thus this puts Apple ahead of the game, and believe it or not, this will sell more macs. Period.

It's a very smart move on Apple's part to let it's audience know this about their green laptops and yes, it does matter to a lot of people on the planet. We'll see more of this across the board in the Obama administration over the coming years and will soon see the brilliance of Apple's early move into this important field.

Nov 25, 08 - 07:32 am Comment from: Sir Real B. Czar

Mac: The new Mr. Green Genes....

Nov 25, 08 - 07:35 am Comment from: Yours Smugly

Just mention "green" and all the knuckle-dragging neanderthals here go... well, neanderthal. This is the 21st century, go back to your caves. Thank you.

Good ad, Apple. For those wondering about potential customers who might think this ad doesn't tell us anything about what MacBooks can do: the Get a Mac ads do just that. This one is meant to address the Greenpeace criticism.

I doubt Apple would bother with an ad campaign just to address Greenpeace. Environmental concerns with global warming are what Steve Jobs' peers are exercised about at the moment, whether out of genuine concern, or as I suspect, for their commercial potential. 'Green' products are another means of inducing a purchase from a consumer for a reason other than the value the product objectively offers. The consumer then gets to feel good about themselves. The billionaire gets to keep their money. Everybody gets to think they win.

The 'greenest' thing Apple ever did was design computers with long lifespans and repurchase cycles. For that they were never properly rewarded in the marketplace. Perhaps dressing up frugality and value as 'saving the planet' will fare better.

Nov 25, 08 - 08:40 am Comment from: Zune Tang®

Green laptops? Is that the best MAC can do? Apple's market share is stagnant at 2% and they come out with a green laptop? You can get a Dell and you get a choice of way more colors. I remember you MAC sheep making fun of brown Zunes, but a green laptop is just U-G-L-Y. Do these green MACs run Zune Marketplace yet?

I'm a PC.

Your potential. Our passion.™

Nov 25, 08 - 08:48 am Comment from: Grigori

The sentiment? Admirable.

The commercial? Dull.

Zune Tang:

I enjoy your satire, but please don't be simply stupid- your making the stereotype PC look even worse than it is with your writing. I think the "2%" thing is a cute jab, but missing the whole 'color' thing is just too much. If you want to poke fun, at least don't sound like an idiot- we enjoy it much better when you have 1/2 truths in your writing! I appreciate your trying to support a sub standard platform as we all have faults, but please just take your satire up a notch so it is worth reading...

lame. nothing says 'power' like talking about how little energy it uses.

Pretty much made me not want to buy one just because of the bs green crap. Really... it's old. People need to get lives if this is what they have to time to worry about.

@ Lurker, Almux,

Let me try again. That's GREAT that Apple is making more environmentally friendly computers. And I do applaud Apple, Lurker. The ad itself sucked - big time!!! It was the AD - not the computers - that was aimed at the niche market which I was referring to Almux.

Hey Bob,

One day, you won't have a life to get if you don't stop being an apathetic SUV driving Son of a Bush....

Really people? I guess now that gas is back down to $2 a gallon, we all have nothing to worry about...

Bob got it right. First the "green" idiots who really do believe there is such thing as MAN MADE, planet wide warming, this won't be enough to "save the planet". For the people who can see thru the green nonsense, this ad just looks like a company showing that it has no real leadership, just follows the crowd of planet savers.

Ad is a complete waste.

Nov 25, 08 - 12:18 pm Comment from: DLMeyer

Richie, you don't remember the whole list of bits on SNL that ended with "never mind"? The "character" was supposedly nearly deaf and mis-heard much of what she was "railing on about". "Sax and violins" became "Sex and violence", for example.
On Topic: Saw the ad. Was a bit surprised. Watched mainly because I was too surprised to switch off the ads, which is my usual tactic. It was informative. It was well made. It looked like any HP or Dell ad out there ... maybe a little "smarter". It targeted a different segment of the population than the "I'm a Mac" series. And is more likely to get cut by the Brit censors. It's a good thing, though, to have multiple "messages" out there, one deriding Windows, one pointing out (for example) that Macs are NOT the evil environment-killers they have been made out to be. MS may have no valid come-back, but Apple does. And ought to put it out there.

@ Bob is correct

You just don´t have a clue do you?

Maybe it´s not all manmade but we sure can help things along. You sure are ignorant! Apple know they can´t save the world, but they are doing the right thing here and it is good PR. More consumer will buy.

Bob is not correct!

Green is the new plaid.

Good job Apple, keep up the good fight.

However, these Greenies are going to become the new Peta if they're not smart.

All in that green pencil sketch look;
At the end they should have had a cartoon person holding the apple logo, bend down and plant it and have a tree grow with tons of Apple logos hanging on it. Recycled Renewable, etc.

We all have the right to assume any identity we like when posting, but just for clarities sake, there are two 'Bobs' in this discussion.

The first (me) begins: I doubt Apple would bother...

The second (not me) begins: Pretty much made me...

Nov 25, 08 - 04:43 pm Comment from: Macfabulous

Well...

Bob is still not correct!

The genius of this commercial is the branding strategy that underlies it... Apple can now advertise the macbook across the whole laptop line to brand the word "MacBook". Before the pro and consumer lines were streamlined into one branded entity, it would not be possible to do this type of brand advertising as efficiently. This may not seem on the surface to be a huge deal, but it is the simplicity that will sell

“Which one is it 1/4 the power of? The 25w or the 150w?”

180w actually. The MacBooks use 45w batteries.

Brown was the old green.