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Thu, Sep 09, 2010 - 07:40 AM EDT  —  AAPL: 262.92 (+5.11, +1.98%)  |  NASDAQ: 2228.87 (+19.98, +0.9%)

Apple debuts new Web ad featuring 17-inch MacBook Pro (with video)
Monday, February 23, 2009 - 09:40 AM EDT

Apple has debuted a new Web ad featuring the company's flagship notebook, the unibody 17-inch MacBook Pro in service of the "World's Greenest Family of Notebooks" theme, which is currently running on NYTimes.com and other major websites.

The voiceover states:

This is the 17-inch MacBook Pro. It has a revolutionary new battery that has a lifespan of up to 5 years, 3 times longer than batteries in most notebooks, so there's fewer battery landfills. The new MacBooks, the world's greenest family of notebooks.


Direct link to video via YouTube here.

[Thanks to MacDailyNews Reader "Peter F." for the heads up.]

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Feb 23, 09 - 10:46 am Comment from: Trevor

It be even better if Apple could conjugate the verb 'to be.'

Feb 23, 09 - 10:47 am Comment from: Trevor

OK, it WOULD be. I need my morning coffee....

Feb 23, 09 - 10:55 am Comment from: HMCIV

Irony, thy name are Trevor.

Feb 23, 09 - 11:09 am Comment from: xfdbvnxd

Owing to Intel's and nVIDIA's scrapping over licensing agreements Apple won't be advertising any new Core i7iMacs any time soon if nVIDIA remains Apple's choice for GPUs. No wonder Apple's desktop sales have been decreasing. Looks like many Mac fans will have to get used to living with products without OpenCL and Corei7 for the indeterminate future.

It seems that until Intel and nVIDIA actually find common ground Apple's plans to replace the aging Core 2 Duo in the iMac product line will remain unfulfilled. The result, more slumping sales. And Mac users? They will be denied the satisfaction of owning the best available technologies.

Feb 23, 09 - 11:12 am Comment from: fnd

HMCIV:

"Irony, thy name are Trevor."

Don't you mean is? If not, please explain.

Feb 23, 09 - 11:19 am Comment from: Randian

" . . . so there's fewer battery landfills." Supposed to be "there are." Conversational, oral English here, not print. No big thang.

Feb 23, 09 - 11:23 am Comment from: Trevor

"No big thang." This is a perfect example of the problem. If one does not care about both meaning what one says and saying what one means, communication will eventually become so imprecise as to be of limited value.

And to think that Apple has been so strong in the field of education. Now THAT is irony.

Feb 23, 09 - 11:25 am Comment from: LateRegistrant

I speaks English, and I ain't happy with them words neither.

Feb 23, 09 - 11:26 am Comment from: LateRegistrant

and don't be tellin' me to "think different"!

Feb 23, 09 - 11:37 am Comment from: Trevor

"think different"

For the record, I complained to Steve Jobs about that ad on the day it was published. One cannot aspire to create the 'insanely great' if one cannot both do that AND express it properly. One needs to think clearly for both. Just imagine what Steve Jobs would do if one were to present him with a poor, or just poorly written, report. One has to demand the best of oneself to attain the 'insanely great.'

Poor grammar, particularly of one of the two basic verbs, is hardly the best of anything.

Feb 23, 09 - 12:09 pm Comment from: Wandering joe

"Think Different", doesn't mean "think differently" it means just what it says, "Think Different", as in "Think Big" etc.

Feb 23, 09 - 12:11 pm Comment from: Trevor

Not in the way it is shown in the video ads.

Feb 23, 09 - 12:26 pm Comment from: DLMeyer

#1 ... just one more excuse for Green Peace to make another headline grab.
#2 ... I always thought that slogan exceeded the punctuation limits of the English language. An incorrect, but "better", attempt to write it might be (Think "Different"). As in, an Apple is pretty much the same as other PCs, just "different". Less malware (none, at the moment), better ease of use, longer Expected Life, fewer problems, and all those other reasons why a reasonably informed person would cough up the extra bucks to buy more computer than they thought they needed.

Feb 23, 09 - 12:45 pm Comment from: Macintosher

@DLMeyer

Think about your use of quotation marks. If you're the one who believes the idea you put forward in the quotes, or if you would echo it, it's generally unnecessary to add the marks.

Macintosher.
Think about grammar. Think about punctuation. Think in English.

Feb 23, 09 - 12:55 pm Comment from: Uncle Al

@fnd
The discussion concerned the verb "to be". HMCIV wrote are instead of is. See how that works as a little wordplay?

Feb 23, 09 - 01:52 pm Comment from: Jim of D

@Trevor

Seriously, don't you have anything else better to do than try to validate your existence by complaining to Apple and make them see you're teh man and that their not teh man.

Feb 23, 09 - 01:55 pm Comment from: DanielM

@ Trevor

Re; It be even better if Apple could conjugate the verb 'to be.'

The phrase as written, i.e., "…so there's fewer battery landfills." is correct.

The word, "Landfills," as used here is not a noun, but actually a verb.

Ref: http://dictionary.reference.com/browse/LANDFILLS

Noun: landfill

• A method of solid waste disposal in which refuse is buried between layers of dirt so as to fill in or reclaim low-lying ground.
• A site used for or reclaimed by such disposal.

v.s.

Verb: landfilled, landfill·ing, landfills

v. tr.
To dispose of (waste material) in a landfill.
To fill in or reclaim (land) by this method.

v. intr.
To dispose of refuse or reclaim land by filling in low-lying ground.

Feb 23, 09 - 01:55 pm Comment from: HMCIV

The use of 'are' rather than 'is' was meant to be ironic. Ironically, the irony was not understood by everyone. But thanks to Uncle Al for ironing it out for the everyone. Anyway, I'm going to go heat up some rice-i-rony for lunch now.

(Okay, I pushed that last one a little far.)

Feb 23, 09 - 02:13 pm Comment from: Yours Smugly

Spell different!

Feb 23, 09 - 02:33 pm Comment from: Trevor

Welcome to the Tower of Babel. hmmm

Feb 23, 09 - 03:55 pm Comment from: Brau

Ah yes, now one can consume, consume, consume, and save the planet by buying Apple products. It's just one more example of companies attempting to profit by leveraging eco-bullshit claims. Electing Gore to their board is the worst decision Apple has ever made.

Feb 23, 09 - 04:42 pm Comment from: John Doe

EL-CHEAPO SPELLCHECKER

Eye halve a spelling chequer;
It came with my pea sea.
It plainly marques four my revue;
Miss steaks eye kin knot sea.
Eye strike a key and type a word;
And weight four it two say.
Weather eye am wrong oar write,
It shows me strait a weigh.
As soon as a mist ache is maid,
It nose bee fore two long.
And eye can put the error rite,
Its rare lea ever wrong.
Eye have run this poem threw it;
I am shore your pleased two no.
Its letter perfect awl the weigh;
My chequer tolled me sew.
Sauce Unknown

Feb 23, 09 - 05:50 pm Comment from: sdsj

HMCIV:

Poor grammar is not synonymous with wit. It's just poor grammar.

Feb 23, 09 - 06:52 pm Comment from: Hm...

English is Tough Stuff

Feb 23, 09 - 11:24 pm Comment from: ken1w

Think Different is perfect. Especially since the conformists are always complaining that it should be "think differently."

Feb 24, 09 - 06:31 am Comment from: British Mac Head

"Everyone loves magical Trevor cos the tricks that he does are ever so clever, look at him now disappearing a cow, where is the cow, hidden right now...".

Come on Trev, lighten up. It's not as bad as not accepting the word "COLOUR" spelled with a "U" in coding and markup.

Now that is bad!

Feb 24, 09 - 09:36 am Comment from: Trevor

The u is important in English and Canadian English. The U.S. has yet to dominate the world, except, perhaps, in its takeover using illogical date formats.

BTW, who's Trev?

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