Apple has debuted a new series of online video ads for the “Get a Mac” campaign.
Touché – Macs Do Windows Too:
Direct link to video on YouTube: http://www.youtube.com/watch?v=0Svfzr2FlJQ
Out of the Box:
Direct link to video on YouTube: http://www.youtube.com/watch?v=ABAliXGs4oo
Work vs. Home:
Direct link to video on YouTube: http://www.youtube.com/watch?v=ot9Jp6-mB-8
UPDATE: 8:22pm EDT See the ads on Apple.com in QuickTime: http://www.apple.com/getamac/ads/
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Related articles:
IDC: Apple Mac sales outpace industry average in UK and Western Europe markets – June 09, 2006
Analysts: Apple Mac market share to surge by end of 2006 – June 07, 2006
Many believe Mac market share increases coming now that Apple Macs can run Windows applications – April 25, 2006
Pre-Boot Camp report: Apple could double market share on Microsoft defections – April 13, 2006
Analyst: Apple Boot Camp could be an opportunity for Mac market share gains – April 06, 2006
Apple’s ‘Boot Camp’ a watershed, could dramatically expand Mac market share – April 05, 2006
Dude, you got a Dell? What are you, stupid? Only Apple Macs run both Mac OS X and Windows! – April 05, 2006
Reuters: Apple’s new ‘Boot Camp’ could draw millions of new Mac buyers – April 05, 2006
Needham: Apple’s Mac market share could rocket to 9-percent if Intel-based Macs ran Windows apps – March 08, 2006
Apple Mac is #1 in European education market, pushes Dell down into second place – February 03, 2006
Why buy a Dell when Apple’s Intel-based computers will run both Mac OS X and Windows? – June 08, 2005
like other manufacturers of unique and good looking products, it might be a good idea to show the people that know nothing of macs the size of the mini, the integration of the imac and the stylish notebooks, just a thought, but im sure it would sell – maybe its the next step after this usability awareness campaign
oh – i noticed the ‘FUN’ advert forgot to mention pc games as well as spreadsheets lol
Just saw the pie chart one over on CNet’s News.com
Macs…the only computers that need a freakin shave and a real haircut!
They are running on ESPN, Comedy Central, and Fox as far as I know of. I have been seeing the out of the box one several times today.
andy: Good point, except that the Mac can now boot windows directly and play all those games, too!
What I don’t like about these ads, is the implication that a Mac CAN’T do spreadsheets, pie charts and other “business-like” stuff” when in fact it’s a better platform for all of that.
MW: “sense” It’s also good business sense to work with a Mac!
even better then the first ones.
the pie chart is sweet! but I feel like the way windows is been portrayed is somewhat too donkeyballs. I mean, okay, the don’t have the iLife suite – but it’s not like you can’t view and edit photos or videos on windows with other apps.
Yet more vain attempts to get people to purchase these overpriced, overheating, and slow computers. People are beginning to wake up and understand that Apple produces crap and that virtually any other computer company has a superior product. With Apple stock crashing on practically a daily basis even the Apple maniacs realize that the only product Steve Jobs has is the iPod. Guess we will have to see how long it takes Apple to rename themselves iPod inc and drop their useless computer products.
Time to buy a real computer from a real computer company.
Macs do Windows Too
But we don’t support it.
-Apple
I like the first one.
I get the impression that they’re building with these things – educating people bit by bit.
Personally I love the line: “Actually the rest of me’s in some other boxes, so… I’ll meet up with you.
“Macs do Windows Too
But we don’t support it.
-Apple”
… and this is somehow different than what Redmond does?…
Unfortunately, the Windoze flame posts are getting quite boaring lately. None of them ever attack the OS, and many are attacking what appears to be old hardware, OS 7.5.2, or overall bizzare posting behavior…
It’s just not as fun to win all the time ; )
Not to change the topic too quickly, but Windows Vista will:
– Deliver an OS X-like GUI (at least they tried)
– Delver a semi-system level search (long live the registry and file system!)
– Deliver a secure OS.
The last is the most important one on the radar for M$ and loads of their customers using Windows, but this begs a fundamental queston:
Why should people need to pay for what is at the core a massive security patch called Vista (instead of Service Pack X)? Right, they souldn’t.
I guess people can fork out the bank for a new search utility and really poor execution of expose, but hopefully some of those poor sheep will opt out of Bill Gates reign of “sub-par products forever!” world…
-Steven
I should just point out that if you are using Windows on a Mac legally (meaning that you bought a full retail license) then you will have support for it from Microsoft.
The ads are on Apple’s web site. Just use the arrow icon to scroll thru the choices. They are all there.
All the new adds are up on Apple’s website (http://www.apple.com/getamac/ads)… just press the right arrow!
Yes. I agree. I have seen the light. And on a separate note, whatever you like, I don’t like. And furthermore, I disgaree with you on your assertion…well…just because.
And all the while, we give MDN traffic! Go capitalism!
To the Mac Realist–where are you getting your REAL info from?
Your statement: ” With Apple stock crashing on practically a daily basis even the Apple maniacs realize that the only product Steve Jobs has is the iPod.”
I’ve made a heck of a lot of MY Apple stock! The recent slump is one that many stocks are experiencing right now–not like it’s just Apple.
andy,
I’ve seen PCs nearly as small as minis, but they were seriously hamstrung in a number of ways – more like thin clients than “real computers”. So, making a big deal about the size may not be the best way to go.
Also, the “fun” of the iLife apps differs significantly from the “fun” of the games you can get only on a PC. With one you can have a passably good time creating something then a great time showing it off. With the other you get the thrill of the “chase” and then … what? You can’t even show your mother/spouse/kid what you did with the last four hours of your life. And, if your spouse spent that four hours trying to get you to help with the laundry … you would be better off denying what you’d been doing.
Spot 3 is very well written and executed.
/throws chair … at Mac Realist
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PC is bent over a fence. A huge Hell’s Angel is holding him down. Behind PC is a line of big, rough, scary men. PC’s face is in extreme pain.
Mac: Hey PC, whatch doin’–Holy Crap!! What’s happening to you?!
PC: Oh I…ARRRRH!…just went online again….AUGGH!…Now I’m under…GAAAH!…attack…
Mac: Jesus Christ, PC, you’re being ass-raped!
PC: No, um…ARRRRH!…yes…doesn’t this….AUGGH!…happen to…GAAAH!…you.?
Mac: Christ, no! Holy crap PC, can I help you…somehow?
PC: No…it’ll be OK… GAAAH…all I have to do is… ARRRRH…(wait for it)…wipe clean
Mac: You just…just..tolerate this? Sweet fscking mother of Christ…
A shocked Mac walks away shaking his head. The next Hell’s Angel takes his place in line
It is sooooo ON!
MW ‘respect’
“Time to buy a real computer from a real computer company.”
If that’s what you have to say to make yourself feel better/more important, then go for it dude.
Truly hilarious!
I think they should hug. That might send Ballmer over the edge – finally.