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Touting features that have been available in other phones for 5 years? What's next? MMS commercials once ATT flips the switch?

It doesn't matter how long these features have been on yesterday's phones. What matters are the features that now are on the iPhone -- the phone of the future. Get over it.

It's not the features that matters but how they are implemented.

The Nokia phones have had internet browsers on their phones (even the cheap ones) for over a decade now. Still, mobile phone's share of total internet browsing was microscopic all those years until the iPhone entered the market.
Why?

What really matters is that nothing even comes close to the iPhone. It's a Mac in your hand.

Is it just me or does the background music sound a lot like "Ob-La-Di, Ob-La-Da????"

@Really?

Point taken, but I'll bet Apple's marketing dept. has determined that there are MANY millions out there that either don't know these cool features ever existed or never used them because they were so poorly implemented or hard to use. I doubt very much that Apple just run ads without serious thinking invested in them first.

@really?

"Touting features that have been available in other phones for 5 years?"
As you pointed out, in your second post, it's not the feature... it's the implementation. Thus IMO, the commercial is impressive in the way it demonstrates their implementation of "copy/ paste".

As a switcher from a BB to a new iPhone 3GS (as of yesterday), I never realized how much better and easier things can be done on an iPhone. Now that I own and use one, now I know why it's so successful... as opposed to those, who like I used to, post opinions without intimate experience of using it. Reminds me of a Windows geek who was trashing OSX to a friend of mine, when I asked him if he'd ever used it, he said yes he did... when he was at an Apple store a couple years ago... LOL. The expression "you shouldn't knock it until you tried it" comes to mind.

I don't think Apple has to have to have the best, fastest, most powerful, cheapest or "whatever" laptop, phone, computer or mp3 player... as long as the experience is superior.

Jul 01, 09 - 02:36 am Comment from: The Other Steve

@Really? & HD Boy,

What the commercials show off is the elegant way it works on the iPhone.

It's also nice to finally show off some of Apple's software instead of the third party stuff. THIS is the stuff where you just go, Wow!

Microsoft Vista pun not intended.

Jul 01, 09 - 03:04 am Comment from: MizuInOz

Voice Control sucks!

There, I said it.
I guess what I need (and maybe it is only me) is a way to train the responses... because I will ask "what song is playing" - just as a test, I am not that forgetful - and it will dial a friend of mine whose name isn't even close to any of the words in that request.

If I ask it to dial a call - it checks my email -

Maybe all the commands are upside down because I am in Australia!





HOWEVER, I really like CCP - wow - so very elegant and snappy - really snappy...

I have a friend who has been knocking the iPhone ever since I got a version 1 (jailbroken here in Oz) and when he saw the Cut, Copy and Paste feature and the video editing - he was blown away. Went a signed up for a iPhone 3GS
the next day.

So, I am 5 out of 10 on this one.

Jul 01, 09 - 03:06 am Comment from: alansky

@Really?:

You're totally missing the point. Smartphones are nothing new, true enough. But who was using them? An elite few. Now look who's using the iPhone—everybody! I agree with HD Boy: Get over it!

Jul 01, 09 - 03:29 am Comment from: Bandit Bill

Those commercials suck. I usually really like Apple commercials but hooo humm... boring.

Jul 01, 09 - 03:45 am Comment from: HolyMackerel

Some advertising is aimed for new sales. This advertising also aimed at existing users to: increase their feeling of phone pride, teach them a function they may have ignored and increase adoption of OS 3.0.

Jul 01, 09 - 07:27 am Comment from: HazMatt

The first time I played the "Voice Control" ad, I thought the Jack Johnson song was actually playing OVER the cutesy piano clip. Then I played it again and realized it made a clean cut.

The cut from the faster paced piano music to the slower paced Jack Johnson song is audibly jarring.

Jul 01, 09 - 08:44 am Comment from: kevt

Good ads. I've really appreciated Copy & Paste on my iPhone.

Maybe it will give those whose mantra is 'Apple invented everything and everybody else just copies Apple' pause for thought. Palm has had Copy & Paste on their previous generation smartphones for years. It's a two way process and it's Apple who is playing catch-up here.

surfcity:

I can't speak for the blackberry, but I used a Palm Treo 600 (first of what became the "new" line of Treos) for years, starting around 2002 or 2003, and it had a much simpler and faster copy/paste implementation even at that time than the iPhone does now.

God, I miss PalmOS.

Jul 01, 09 - 09:36 am Comment from: Roger Knights

The ads are very smooth (calm) and professional--and thus effective. On top of that, they set a template for a dozen or two ads to follow, each describing one or two features. This consistency will reinforce the message.

So you think the new iPhone commercials are "boring"? Yep, they're boring alright - boring all the way to the bank. What Apple does in its commercials is the right way to sell your product:

1. Stick one feature or selling point
2. Make it clear what the selling point does, and why it matters
3. Let the viewer's imagination fill in the blanks

That's exactly what these commercials do. But perhaps you might prefer the new Microsoft commercial for Internet Explorer. Trust me, it's anything but boring. In fact, I think it's the most vulgar and disgusting commercial ever made. Does it get your attention, but in the worst possible way. You'll remember this commercial, and all for the wrong reasons:

http://www.youtube.com/watch?v=8-9Mjm-Hohc&feature=popular

What was Microsoft thinking?

So, what was that part about being "boring" again? When you compare the new iPhone commercials to what Microsoft green-lighted for IE8, I think you'll realize that Apple indeed got it right.

"God, I miss PalmOS."

Then you, sir or madam, have never developed an application with--or for--it. Palm is dying right now (yes, without a doubt) because their interface (both backroom and lobby) has always been labyrinthine, clumsy, and virtually unusable by all but a select few.

Perhaps you are one of those who could actually understand and navigate the previous Palm OS's. And, perhaps, the new OS is truly better for all concerned.

However, and with that said, it is all too little, too late for Palm. Disgruntled Jon cannot save them, and neither will their paltry (and quite confusing) marketing campaign of Tibetan monks worshipping each other in a California clearing somewhere.

Sell your Palm stock now while sentiments remain fairly high, for OS 3.1 is coming, 10.5.8 is coming, OS 10.6 is coming, the iTablet (or whatever) is coming, Steve is back, sales on all fronts are booming, iPhone apps now exceed 50,000 (while Palm's are now over 20, I believe), ad infinitum. The once-and-never-again king is dead. Long live the new king.

Jul 01, 09 - 10:16 am Comment from: thethirdshoe

"marketing campaign of Tibetan monks"

I thought they were leftovers from the Beijing Olympics.

I definitely did NOT develop apps for the Palm OS, but I used lots of them. There was a very large galaxy of PalmOS apps, and no gatekeeper like iTunes quashing competition.

Obviously I can't speak for the rest of the world, but I never had any trouble at all using the PalmOS -- it was intuitive and feature-complete. It was a huge unpleasant shock to me the first time I had to copy a URL onto a napkin in order to RE-type it into the browser on iPhone. "why doesn't iPhone do what my 99c drugstore phone can do?" "Um... because it's the phone of the future. As in, it'll be a decent phone in the FUTURE. Today it's just a very expensive, pretty toy."

Jul 01, 09 - 11:10 am Comment from: disposableidentity

This is the way to do it. Keep adding these new features as they're perfected in the lab.

I love the way Apple implemented cut/copy/paste.
It's exactly right.

Ironically I think the cut/copy/paste ad is targeted at people who already have phones with cut/copy/paste. If you're using a Blackberry, this ad is an eye-opener.

Say good-bye to half-baked features.

Jul 01, 09 - 11:11 am Comment from: Mason2046

The background music is not right....

Since you love PCs as you do, I suggest that you look at this link:

http://www.youtube.com/watch?v=8-9Mjm-Hohc&feature=popular

If you ever needed an explanation on why we Apple fanboys worry about people like you, this is it. As Steve Jobs once said, "Microsoft has no taste." And this commercial in the link above is proof positive.

Look, the Palm OS was good in its day. I had both a Palm and a Handspring. But times change and things move on. I'm grateful to Palm for having developed its original OS, and it set a nice standard in its day. But truth be told, many apps were very unreliable, the OS crashed frequently, and the Palm OS did not adapt to using a browser or other modern needs. But the big point is that when you buy a product, you're getting in bed with its manufacturer. And on that point, I had huge problems with Palm. Their customer service was TERRIBLE. In one case, I spoke with a Palm support rep about a repair of a broken Palm Pilot. To fix it would cost more than buying a new one, and in response, he said, and I quote: "Then just throw it away."

Throw it away? A three-month old Palm Pilot that I had not damaged? They would not stand behind their warranty. That has never been the case with Apple. To an individual, Apple support has gone out of its way to be helpful to me. More than anything else, as others have noted here, the user experience means everything. And by that, I don't mean just the user interface, but how you are treated by the company. Talk about features all you want. But if they don't come together in a simple, intuitive and elegant fashion, and if your experience with the manufacturer is not any good, it doesn't matter how much cheaper the phone or the telco's service plan might be.

Price is what you pay. Value is what you get.

Sad to say, my friend, it's something that Windows acolytes and Palm sycophants like you will never understand.

Jul 01, 09 - 11:23 am Comment from: Spark

" It was a huge unpleasant shock to me the first time I had to copy a URL onto a napkin in order to RE-type it into the browser on iPhone. "why doesn't iPhone do what my 99c drugstore phone can do?" "Um... because it's the phone of the future. As in, it'll be a decent phone in the FUTURE. Today it's just a very expensive, pretty toy."

Your complaining is now officially a couple of weeks past its expiration date. You were right, but now you're wrong. Don't look back. I miss the Helm's Bakery truck, but it ain't coming back.

Jul 01, 09 - 12:01 pm Comment from: feral

@really?

really?

@MizuInOz

I'm amazed that your Voice Control is able to check email. I wish mine (or anyone else's, for that matter) did.

Hey, when are they gonna make one touting the built-in hand warming feature?

disposableidentity: love the way Apple implemented cut/copy/paste.
It's exactly right.

Try copying a block of text that doesn't fit on one screen, and come back here and tell me it's exactly right.

"Exactly Right" is how select©has been done for YEARS -- set an in, set an out, copy. Set an in, drag the out to where you want it is LABORED, and in the case of the iPhone, in many cases EXTREMELY DIFFICULT.

Obviously, some people are missing the point. Yes, the iPhone has lacked basic features like cut and paste since version 1.0. However, in Apple's case, just claiming it now has the feature doesn't do it justice. As always, Apple's implementation of something as simple as cut and paste is head and shoulders above anything else I've used. That is, they didn't just add the feature in a rush, they waited until they had the best implementation of the feature.

Fantastic ads, powerful, compelling and engaging.

Apple will sell shit loads of new iphones with these ads.

Steve -

As above, you must not have used a Palm Treo or Handspring device. Select/Copy/Paste was effortless and intuitive, and much easier than iPhone's current implementation, which is labored to say the least. Only marginally better than not having it at all.

"Try copying a block of text that doesn't fit on one screen, and come back here and tell me it's exactly right."

Worked fine for me, especially as I selected just a column of text on a web page. I don't see what the complaining is about.

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