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Fri, Nov 21, 2008 - 12:07 AM EST  —  AAPL: 80.49 (-5.80, -6.72%)  |  NASDAQ: 1316.12 (-70.30, -5.07%)

Apple defines and leads the personal portable computing revolution
Saturday, June 14, 2008 - 09:55 AM EST

"Calling the iPhone just a cell phone would be a mistake. Over the past 11 months, it has morphed into a handheld computer. With its new 3G connections and the promise of an abundance of PC-like applications, the iPhone appears to be on track to become a personal portable computing platform in its own right," Tim Bajarin writes for PC magazine.

"When the new iPhone was launched this week, most of the folks covering it focused on the 3G radio and the low price. To be fair, some of the media did talk about the software, but I can't emphasize enough the fact that it is the software, coupled with a PC-class OS and Web browser, that will help make the iPhone the most portable computer on the market today—or even tomorrow," Bajarin writes.

"Why is this important? Think about the original PC. It was a great box, but pretty much worthless without software. In fact, it took VisiCalc, the first spreadsheet, to show the world that the Apple II was not a toy," Bajarin writes.

"If Apple successfully creates a portable computing platform that delivers a true PC experience in the form of something that fits into your pocket and sells at an affordable price, it could emerge as the number one player in this segment pretty quickly. The iPhone, with its PC-class OS and browser, combined with services like iTunes and the soon-to-be-launched iPhone app store, create an ecosystem of hardware, software, and services that will make it very difficult for competitors to respond in kind quickly," Bajarin writes.

"I believe that this kind of thinking is what's really behind Apple's iPhone push. The company is on track to take a leadership position in this pocket PC market and, in the process, perhaps define what the next generation of truly portable computing is all about," Bajarin writes.

Full article here.


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Jun 14, 08 - 09:00 am Comment from: Ampar

And that's got to really piss off Steve Ballmer.
Didn't MS have a tablet OS?
This will be fun to watch.

Jun 14, 08 - 09:01 am Comment from: Paul Zune's Dong

Me first

Jun 14, 08 - 09:10 am Comment from: ron

"Didn't MS have a tablet OS?"

Yeah, and they also had a 'Big Ass Table'.

Jun 14, 08 - 09:12 am Comment from: MacMarc

Yay! Someone gets it!

Jun 14, 08 - 09:29 am Comment from: Cubert

"If Apple successfully creates a portable computing platform..."

If? They already have.

Remember this article, folks, and the new class of computers that Tim Bajarin has just given a name to - Pocket PC's. This article is historic. Really.

And, yes, MacMarc, someone really does get it.

Finally.

Jun 14, 08 - 09:31 am Comment from: Cubert

@ron,

I can't wait until the first Big Ass Blue Screen of Death pics appear on line.

Jun 14, 08 - 09:34 am Comment from: fastmemory

My portable computer needs far exceed my portable phone needs, particularly at a minimum of $70+ per month for a call plan. I hope the iTouch continues to be as well developed as the fabulous (but unneeded by me) iPhone is.

Jun 14, 08 - 09:42 am Comment from: MacMental

There won't be anything PC like about apps for the iPhone.

Jun 14, 08 - 10:41 am Comment from: REALTORben

Hasn't apple spent that past 18 months differentiating between what a "PC" is and what a "Mac" is? So isn't it a fair assessment to say that apple IS NOT making a PC-class OS and browser on a portable device?

Tim Bajarin obviously knows (and refers to the fact) that Apple created the first mainstream computer ("MC"?). Mikrocrap stole the idea and made the Personal Craputer (PC). I just wish that Tim would stop saying "PC-Class" in his article. Read the article again and replace all of the "PC-Class" with "Desktop-Class" then the article will make much more sense. Desktop-Class would cover the all powerful and great Wizard of Mac, as well as their little dog toto named PC.

Other than that, the article is very accurate. I believe the iPhone will storm business, universities, and household's alike once people see what it will destroy anything else that any other phone can do. Then people will see that "wow, these are great apps that no other phone has". Then people will learn that the companies that make those apps also make Mac OS Apps that are also killer that you can't get on a Personal Craputer. Then they will buy a Mac, and the cycle will be complete, the world will be a little bit better, and the consumer will finally feel like their life is almost complete.

One last thought...

DON'T HATE THE FACT THAT STEVE BALLMER WAS MADE MICROSOFT CEO. Bill Gates stepped down when he knew apple was going to make a push and ruin his company. He put Ballmer there so that Ballmer gets the credit for the fall of Microsoft, and not Gates. Steve Ballmer will end up jobless and homeless with a horrible rep. However, unlike Steve Jobs, there is nothing Gates can do to resurrect Microsoft, he will just sit there and enjoy endless lapdances on his stolen money until the day he dies a gluttonous death.

Jun 14, 08 - 10:46 am Comment from: Ampar

"However, unlike Steve Jobs, there is nothing Gates can do to resurrect Microsoft, he will just sit there and enjoy endless lapdances on his stolen money until the day he dies a gluttonous death."


POETRY! ! !
Seriously, that was well said. Thanks, REALTORben.

Jun 14, 08 - 10:55 am Comment from: Predrag

To REALTORBen:

Over the years, we have become very sensitive to the PC moniker and have come to associate it with Windows machines. However, even Apple themselves have the following sentence at the end of each and every press release they put out:

..."Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh."...

Furthermore, since mid-90's, and up until three years ago, every Mac had a PowerPC chip in there, and on desktop models, this was prominent on the front face.

FOr those who choose to forget, PC stands for personal computer. Nothing specifically defines Windows (or non-Apple desktop computers). I am sure Mr. Bajarin is using the acronym in the same way Apple uses it in its press releases.

Jun 14, 08 - 10:56 am Comment from: Macromancer

It's so much fun watching Apple make an end run around the so-called impervious wall that MS had built with their knock-off OS and their legions of cheap ass box makers.

This will be looked on in business history as nothing short of brilliant.

Jun 14, 08 - 11:01 am Comment from: Ampar

So, maybe PC (personal computer) is no longer PC (politically correct)?

Jun 14, 08 - 11:09 am Comment from: loki

I really hope they open up the Dock to third parties so that we can get an even larger eco system goin with peripherals like IR port, barcode scanners, keyboards, projectors, etc...
The apps are going to be phenominal, but the Dock will is the final piece to the puzzle!

Jun 14, 08 - 11:17 am Comment from: grognard

I also don't have a compelling need for an I phone,. as cool as the I phone is . But it does redefine the paradigm of what 'mobile' computing is all about.

I think the Iphone inteface is at the early stages of a new 'desktop'. but while the iphone can meet many mobile needs, it's form factor will limit its potential to replace a laptop or a desktop because doing extensive data input or content manipulation, either writing, spreadsheet, database stuff or copy and pasting images, checking inventories. etc. The Iphone would get tedious real fast because it simply isn't designed for that. BUT Imagine how that might be resolved with a larger form factor?

How about something like a hybrid between a mac book air and an iphone? Maybe 8.5 X 11" in size, Nice LCD 10.75" screen, possibly incorporating a bigger iphone keyboard ? Price it at $999 and It would meet the needs of 90% of computer users needs - Surf/ shop the web, email, photos, and small administrative stuff, like pay bills, fill out applications etc.

Keep the pricing structure the same as a Macbook, and it will own the laptop market. Ipod revisited.

Jun 14, 08 - 11:27 am Comment from: Ampar

"I really hope they open up the Dock to third parties"


Which is like sex without a condom unless safety is in place. Microsoft never learned the lesson of open ports.

Jun 14, 08 - 11:41 am Comment from: loki

"Microsoft never learned the lesson of open ports."
They never learned their lesson about security or stability in many facets of their industry!
I'm not suggesting anyone be allowed access to the Dock, they aren't even allowing anonymous applications to be developed for the iPhone, why would they allow just anyone into the Dock? But they could do a similar certification program for peripherals and open up a whole new avenue for revenue and tie-ins!

Jun 14, 08 - 11:43 am Comment from: LiM

Somehow, when it comes to cellphones and the iPhone, I can't feel the fire I feel about the platform wars. I think that's because the iPhone doesn't need the rah-rah-rah of its supporters. On the other hand, the deluded masses who suffer Stockholm Syndrome related to politics, religion, or computer platforms, are ripe for a ribbing.

I don't want to pay for data over a cellphone, but wouldn't mind having access to data through wifi. I could buy an iPhone or an iPod touch, but instead I'm going for a new iPod battery and a bit of patience. I don't think anyone has any doubts that the iPhone is a breakthrough product. Rah-rah-rah. MW: indeed.

Jun 14, 08 - 11:57 am Comment from: fastmemory

As much as I love the IPhone, I have NO use for a 5,000 minute per month plan + text messaging costing $70+ per month. Is there anyone, other than teenage girls and some percentage of business people, who need that large of a minimum plan?

Jun 14, 08 - 12:32 pm Comment from: JAYGEE

@ fastmemory

I agree. That is why I am waiting for the pay as you go option, in the UK. I don't even use a phone enough, to justify using the cheapest monthly deals.

Jun 14, 08 - 12:33 pm Comment from: Believe it!

They did it with the Mac and now they're doing it again.I never thought anything would ever be able to make the Mac look clunky. Don't get me wrong, it still kicks ass, but the iPhone is shaping up to really change everything again. It's going to be an interesting decade to be sure.

Jun 14, 08 - 12:40 pm Comment from: cogitoergomac

@fastmemory

I am sure that might be more than some need, but every month, I bump up against those numbers on my current plan with AT&T;. I am still on the fence with respect to the new iPhone, but given the amount of work I do on my current iPhone, the $10 extra per month for 3G speed just may prove worth it.

Jun 14, 08 - 12:42 pm Comment from: DogGone

Since PC stands for "Piece of Crap", Macs cannot be placed in that group.

On another point, why is text messaging not in the basic plan? My theory is that kids use them a lot and the Telcos have figured they can screw the parents for a few dollars more.

Jun 14, 08 - 12:57 pm Comment from: Johnny

PC-like applications?

WTF?

They will be OS X-like applications!

Sheesh!

Jun 14, 08 - 02:01 pm Comment from: Willie G

PC= Personal Computer, it DOES NOT = Windows Machine.

This anal-retentive argument over semantics is just absurd.

Grow up.

Jun 14, 08 - 03:37 pm Comment from: Hm...

INteresting. I have a 'pocket computer' that's about 6 years old. It's a Cassio Cassiopeia running, er, walking Windows CE. It ate batteries like there's no tomorrow, and the CE interface, with Pocket Word, Pocket Excel, and Pocket PowerPoint was mind-numbingly clumsy. Instead of a mouse, there was a pointer that worked reasonably well on the touch screen.

Now Apple's iPhone and iTouch show how it can be done elegantly. It's so obviously the software/hardware combination that it's amazing it hasn't been done before. But then the other tries were based on Windoze CE or Mobile or whatever the current name for that shite is...

Jun 14, 08 - 04:06 pm Comment from: motorhead

PC=Personal Computer however APPLE has spent a few hundred million dollars convincing everyone that PC= windows machine.
How do the Apple commercials start??? "I'm a Mac and I'm a PC!" then the fun begins... They do not start "I'm a Mac and I'm a Windows Machine!".
Seems pretty clear to me. PC Class OS is an insult!
Now an Apple Class OS even pre OSX would be more interesting (and useful) to me than the latest PC crap from any one!

Jun 14, 08 - 04:20 pm Comment from: freebeer

Perhaps when Gates and Ballmer enjoy their "endless lapdances", the Big Ass Table can come in handy (see [http://valleywag.com/5016213/pity-the-microsoft-marketers-who-made-this-video]) :-D

Jun 14, 08 - 07:23 pm Comment from: qka

In all this proper use of PC debate, I propose the following, which I have used for years:

Windows FeeCee.

1) It continually costs you, in money, time, and aggravation
2) It's a piece of crap

Jun 14, 08 - 09:37 pm Comment from: TheConfuzed1

Windows CE + Windows ME + Windows NT = CEMENT

I think that's where they got the idea for Vista.

Jun 14, 08 - 10:28 pm Comment from: MikeR

@TheConfuzed1
Very good!

Jun 14, 08 - 11:14 pm Comment from: LiM

Brought to you by MicroSoil !

Jun 15, 08 - 02:07 am Comment from: Niff Stipples

Opening up the docking port to third party peripheral development may be EXACTLY what Apple intends to do -- one of the current limitations of the iPhone is its small-sized screen -- and one of the limitations of OSX is that it does not CURRENTLY support screen resolution independence -- however, what IF one of Apple's tricks-up-their-sleeve for 10.6 is screen resolution independence, AND, what IF they intend upon making the iPhone support screen resolution independence, AND, they decide to open up the docking port to third party developers -- SHAZAM! -- can you say LARGER TOUCH SCREENS that allow you to plug your iPhone into a docking port in the back or side? Or, projector units with same sort of docking port, that also support screen resolution independence? Or, barcode scanning docks that you plug your iPhone into?

Wow ! Suddenly, the possibilities are ENDLESS for the computer cum phone that you carry in your pocket . . .

Niffy

Jun 15, 08 - 07:51 am Comment from: Jeff

@Niff Stipples
Ever watch a keynote with the iPhone?
They already have the iPhone capable of connecting to a projector, and by extension an LCD screen, you can do this with the Apple Composite AV Cable. It would be nice if Apple made an iPod to HDMI or DVI Cable.

Jun 15, 08 - 11:00 am Comment from: Cubert

The video the Confused1 is referencing.

http://www.youtube.com/watch?v=-6FnE6y9JIM

Very funny!

Jun 15, 08 - 11:12 am Comment from: Cubert

"Suddenly, the possibilities are ENDLESS for the computer cum phone that you carry in your pocket"

So THAT'S how the iPhone came about!!!

Jun 15, 08 - 04:38 pm Comment from: Madmax

The thing is iPhone could break;

most, if not all, mobiles running some version of MS Shi* and symbian plus handheld gaming devices like PSP / Nintendo DS NoKia Gage et al.

and they worried about the iPod dominance...

Jun 15, 08 - 06:32 pm Comment from: ElderNorm

All the wishing aside, ref "How about something like a hybrid between a mac book air and an iphone? Maybe 8.5 X 11" in size, Nice LCD 10.75" screen, possibly incorporating a bigger iphone keyboard ? Price it at $999 and It would meet the needs of 90% of computer users needs - Surf/ shop the web, email, photos, and small administrative stuff, like pay bills, fill out applications etc."

Don't you guys get it??? That stuff is already here.

I just bought a dvd player (9 in screen and an iPod touch plugs inside it.) OK, now add Apples little blue tooth keyboard and you have it. (PS, OK I know its needs smoothing. grin)

Blue tooth keyboard and mouse, 9 in screen and a ps that can power the iPhone and re-charge it while in use, All you need is that third party software to read one and print to the other. Add a bluetooth printer or an Apple express unit so the iPhone can send the item to be printed and you are all set.

Everything is technologically ready RIGHT NOW. It just needs to be put together. PS a nice case for all the parts would be nice. Plus, my dvd player also plays dvds so if you are at a friends house you can still use those dinosaurs. LOL

later, en

Jun 15, 08 - 07:47 pm Comment from: Crash

You folks arent serious!? Mobile computing has been around for quite awhile in the Blackberry, Nokia and Windows configuration. Now you asses come along and think the Iphone is the mobil computing, get fucking real. Man your 4-6 million iphone mean squat right now. Really, iphone is just a mp3 playing cell phone with some games. Hell my 3 year old PDA does that with more productivity for business than the iphone can come close to in its current config.
Grow up people, and stop with this nonsense.

Jun 15, 08 - 08:34 pm Comment from: Ampar

"Really, iphone is just a mp3 playing cell phone with some games."

Dumbest comment of the month award. Kudos.

Go learn something:
http://www.apple.com/iphone/enterprise/inaction/medium.html
http://www.apple.com/iphone/enterprise/
http://www.apple.com/iphone/enterprise/integration.html
http://www.kpcb.com/initiatives/ifund/index.html
http://www.macworld.com/article/132597/2008/03/enterprise.html


And grow up, indeed.

Jun 16, 08 - 12:33 am Comment from: @Crash

That's right Crash you need to read more Apple marketing material from their web site. You're starting to show dangerous signs of free though.

Jun 16, 08 - 12:35 am Comment from: @Crash

Or free thought, that's bad too.

Jun 16, 08 - 05:36 am Comment from: Not Apple Marketing

O.K. Try this instead:
http://www.mercurynews.com/business/ci_9599971

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