Apple demands high price from European carriers
Saturday, August 25, 2007 - 11:22 AM EST"Resting on the laurels of its successful iPhone rollout in the United States, Apple is preparing to duplicate its lucrative deployment in Europe where it has an additional advantage of not having to face a competitor with an extensive high-speed network," W. David Gardner reports for InformationWeek.
MacDailyNews Take: Resting on one's laurels typically means relying on past achievements instead of working to maintain or advance one's status or reputation. Apple is doing no such thing.
Gardner continues, "Investment analysts have estimated that Apple cleans up financially with its exclusive contract with AT&T, reportedly making $3 a month for each iPhone subscriber and $8 for each new subscriber... Apple may do even better than that with the European cellular networks that are negotiating to offer its iPhone."
Gardner reports, "Apple is said to be asking for 10% of the revenue from iPhone voice and data usage in Europe, a deal that would make other handset providers green with envy."
"No other mobile phone makers could demand such a cut of the revenue. But Apple's iPhone has so much buzz and is in such demand that Apple can demand financial terms that wireless carriers would grant no other equipment maker. That follows a pattern that Apple set with its iPod music player and iTunes music store, which is so popular that it allowed Apple to dictate terms to music companies as to the price they could charge for each song and album," Gardner reports.
Full article here.
MacDailyNews Take: Apple did the hard work and deserves to reap the spoils. Whichever carriers land iPhone deals will prosper. All other handset makers should be embarrassed at the lack of advancement in their devices*; they're the one who rested on their laurels and who will now pay the price for their complacency and mediocrity.
*Years of feature bloat without regard to user interface does not qualify as advancement.


Apple deserves credit for the iPhone, but I think if MS pulled off the same stunt, the whistle would play another tune. I just hope it'll come to DK soon!