Apple enables movie purchasing on Apple TV
Tuesday, May 06, 2008 - 01:07 PM EDT From the "Better Late Than Never" files (we don't know how we missed this one):"Apple has quietly updated the Apple TV’s movie browsing and renting system to allow for the purchase of movies directly from the device. In addition to the ability to purchase films, a 'Top Sellers' category, showing the current most popular movie purchases, has been added to the top of the 'Top Movies' menu," Charles Starrett reported last Thursday for iLounge.
"Apple has previously shown the ability to make live updates to the Apple TV’s iTunes Store sub-menus without the need for a full system update," Starrett reported.
The full article contains screenshots of the Apple TV's new abilities here.

Yes, you can purchase movies via AppleTV now. Yet movies for purchase only, are co-mingled with movies for rent, and its frustrating trying to tease them apart. Imagine seeing a movie you like listed as movies that others rented, and its only available for purchase. Ack!
Remember we want to own our music and rent our movies.
Apple, please segregate movies for sale from movies for rent. Thanks.