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Sun, Oct 12, 2008 - 01:25 AM EDT  —  AAPL: 96.80 (+8.06, +9.08%)  |  NASDAQ: 1649.51 (+4.39, +0.27%)

Apple enables movie purchasing on Apple TV
Tuesday, May 06, 2008 - 01:07 PM EDT

From the "Better Late Than Never" files (we don't know how we missed this one):

"Apple has quietly updated the Apple TV’s movie browsing and renting system to allow for the purchase of movies directly from the device. In addition to the ability to purchase films, a 'Top Sellers' category, showing the current most popular movie purchases, has been added to the top of the 'Top Movies' menu," Charles Starrett reported last Thursday for iLounge.

"Apple has previously shown the ability to make live updates to the Apple TV’s iTunes Store sub-menus without the need for a full system update," Starrett reported.

The full article contains screenshots of the Apple TV's new abilities here.


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Always -- Free ground shipping with orders over $50 at the Apple Store.

Reader Feedback: ( = registered)

May 06, 08 - 01:13 pm Comment from: iWill

Yes, you can purchase movies via AppleTV now. Yet movies for purchase only, are co-mingled with movies for rent, and its frustrating trying to tease them apart. Imagine seeing a movie you like listed as movies that others rented, and its only available for purchase. Ack!

Remember we want to own our music and rent our movies.

Apple, please segregate movies for sale from movies for rent. Thanks.

May 06, 08 - 01:21 pm Comment from: MaLvado

Or make them all rentable and sellable across the board...

May 06, 08 - 01:23 pm Comment from: Randy

How do you back up films that your purchase directly on your ATV? I could see your hard drive getting full quite fast,

May 06, 08 - 01:26 pm Comment from: Whatever

They sync back to your mac then you can burn the data file on a DVD and re-copy back if you want to watch again

May 06, 08 - 01:28 pm Comment from: eMax

Apple will need to add Time Capsule support to ATV, as well as the ability to swap anything you purchased on it from the computer and vise versa.

May 06, 08 - 01:29 pm Comment from: Macintosh

@iWill:

I agree, but actually instead of segregating them, they should all available for rent and purchase. I hate seeing a new movie pop up (Cloverfield for example) and then find out I can't rent it.

Not going to buy too many movies, but I would rent the hell out of them.

May 06, 08 - 01:40 pm Comment from: Demon

We Rented "I Am Legend" in HD this past weekend. You can rent or buy it in SD only, but the HD versions of all the movies I've looked at are only rentable. While most of the SD movies I looked at are both rentable and purchasable for $9.99 to $14.99.

May 06, 08 - 01:42 pm Comment from: iWill

@ Macintosh

Yes, indeed! I guess that its the old practice of making new movies available for purchase first, before releasing for rental. And this does not apply to only the newly produced 2008 movies. Some classic movies from many years ago are for purchase only. - - This is an ever evolving service. Stay tuned, its still early days. . .

May 06, 08 - 02:01 pm Comment from: Demon

We've rented a number of Moves with Apple TV and I've got say it's the best rental experience. Blows the Video Rental Stores out of the water, creams, Netfilx on speed of service and simplicity of getting the movies you want to see when you want to see them, no prior planning needed, no frustration, no return hassle, no membership fees, best of all no DVD Player needed and no media to fuss with.

May 06, 08 - 02:05 pm Comment from: Mac+

"movie purchasing on Apple TV"

I thought it was already possible!!! ;-(

May 06, 08 - 02:11 pm Comment from: AAPLguy

@iWill

Good idea. Make sure you <a href="http://www.apple.com/feedback">send it to Apple.<a>

AAPLguy

May 06, 08 - 02:13 pm Comment from: AAPLguy

dam, typin too fast

send it to Apple.

May 06, 08 - 02:31 pm Comment from: iWill

Thanks AAPL guy!

May 06, 08 - 02:48 pm Comment from: 3rd Option

In preferences show rentals only, buy only or both. I will check off buy only. If I was interested in renting I would have bought a Played Fer Sure device.

A movie worth watching is worth buying.

May 06, 08 - 04:09 pm Comment from: Macintosh

@iWill:

Yup. I'm betting that by the end of the year we're going to be seeing some major changes to the old movie studio practices.

They'll find out that the more options they offer (along with shorter release times), the more they'll get in return.

May 06, 08 - 04:12 pm Comment from: Macintosh

@ 3rd Option: "A movie worth watching is worth buying."

How do you know it's worth watching unless you've seen it?

May 06, 08 - 05:36 pm Comment from: HotinPlaya

Not the same as the rentals

When you rent on ATV, you can only watch on ATV, as they are a higher quality than what you rent in iTunes

on ATV, when you go to buy, they tell you they are compatible (can be watched on iPod) and as such they are lower quality, and I can not see where you can buy HD

May 06, 08 - 05:53 pm Comment from: Movie Man

@ Demon

"I Am Legend": Now there's a really bad movie remake. Heston's version was bad but still much better than this recent attempt.

Reader feedback page 1 of 1 pages:

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