Apple fires a shot at Adobe by posting ‘iPad-ready’ HTML5 sites

“Apple fired a shot at Adobe on Thursday by posting a list of iPad-ready sites,” Electronista reports.

“All of the pages support HTML5 for video when seen on the iPad and either show a special site without Adobe Flash or have already dropped Flash in favor of the plugin-free option,” Electronista reports.

“The company goes so far as to invite submissions of other sites to extend the list well past its current count,” Electronista reports.

Full article here.


• CNN: When you’re browsing CNN.com on iPad, the site automatically displays an HTML5 video player, providing you with the best possible viewing experience.
• Reuters: An HTML5 video player on Reuters.com lets you view most of the site’s video content on iPad.
• New York Times: The HTML5 video player on the NYTimes.com home page displays video in a format viewable on iPad.
• Vimeo: The popular video-sharing site Vimeo.com features an HTML5 player that displays most videos on iPad.
• Time: The 24/7 news site features an HTML5 video player for viewing recently published video.
• Major League Baseball: MLB.com features a browsing experience optimized for iPad, providing fans with live baseball action at their fingertips.
• The White House: WhiteHouse.gov is a largely standards-based site that displays video using the HTML5 video tag.
• Virgin America: Virgin America’s site is almost entirely standards based, so it looks and works great on iPad.
• Sports Illustrated: Recent video features on SI.com are displayed via an HTML5 player compatible with iPad.
• Flickr: Flickr now displays video via an iPad-compatible HTML5 player.
• TED: TED.com is completely optimized for iPad, displaying video, comments, ratings, and more.

Apple’s “iPad-ready” websites list is here.

MacDailyNews Note: Note to advertisers (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: iPhone owners. They’re also not hitting iPod touch users. And, very soon, iPad users won’t be seeing them, either. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.

Help kill Adobe’s Flash:
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

34 Comments

  1. Hopefully Adobe does the right thing and pulls out of Mac software… See what happens next. Most people in the photography business use Adobe. They don’t use Aperture. Only Apple fanboys do.

    It be great if they all switched to PC ” width=”19″ height=”19″ alt=”smile” style=”border:0;” /> Give PC more than 90% market share.

    Apple should be willing to work with partners not piss them off.

  2. Adobe has been treating Mac users like second class citizens for years. If they pulled out of the Mac market, another software company would swoop in and fill the void. Nice try, Sammy the troll, but you don’t speak for anyone but yourself. Sorry, but nothing is getting me back into using that crap known as windows.

  3. Flash needs an overhaul, but that’s no reason to slam the entire Adobe product line. If you don’t use Photoshop and Illustrator, you’re not a professional designer. Period. I’ve used Adobe apps on my Macs for a lot of years, and Adobe’s always treated me – and the Mac community – excellently.

    I’m as much a Mac fanboy as anyone but sheesh, don’t go spouting off if you don’t know what you’re talking about!

  4. I can see a definite reason to kill Flash off; like others have said, it’s just not suited to a touch interface (mouse rollovers and the like) and it is a total battery hog. I know if I watch a Flash video on my MacBook the CPUs are at nearly 100% and my battery level looks like the seconds on a clock.

    Besides, Apple are giving EVERYONE full guides and advice on how to be compliant. It’s not like they’re getting people to write stuff ONLY for Safari. Quite the opposite; they’re trying to get people to write code that works on anything.

  5. @Sammy,

    Good thinking… Just stop selling products to the customers that represent something more than one-third of your gross sales revenue… To get back at a company that won’t integrate your free browser multimedia plugin… Yeah, that makes perfect sense… If you’re a moron.

    Oh, and yes – you’re right – most professional photographers do use Photoshop… on a Mac.

  6. @Harry122, I agree entirely with your post. I was careful to just mention killing Flash and not Adobe, because I agree that people who say they don’t need Photoshop, Illustrator or InDesign are not serious desktop publishers or artists… Adobe are the standard in the creative industry. If you want the bleeding edge versions of ANY software, you have to pay. Most printout are done in PDF nowadays and you can save in 1 click in any In my job I use InDesign CS2, Illustrator & Photoshop CS3. Not the latest versions, but fully functional, and they work 6 days a week for 8 hours a day on a spanking 17″ MacBook Pro.

    Never once had to call Tech Support, most of the time it just works. If it messes up, a restart fixes it. With this software I can produce 500-800 page Manuals that my clients pay handsomely for.

    On a side note, my workmate showed me a cool feature the other day – Indent to Here, one of the best hidden characters ever!

  7. Ah, yes. Adobe. The company that brought all that animated advertising crap clogging up the tubes of the interwebs. They’re also the folks who decided to write the CS products’ serial number in an area of the boot sector on PC hard-drives as an anti-priacy measure. Mucking around in the boot sectors is the most arrogant and likely-to-screw a machine technique I can think of. It wipes out dual-boot systems using the Grub loader. Coincidence?

  8. Adobe has been deliberately arrogant, dismissing and deliberately agitating to Mac users for since The CS series. They have turned a deaf years to many a system administrator and professional graphic designer and director – That’s a documented fact.

    They wer warned and addressed by Apple many times about this and their arrogance has been steadfast. Yes Photoshop and Illustrator are two incredible programs and there is no substitute yet for Photoshop. This is nothing to bank on though and it’s not wise to count your chickens before they hatch. Holding a gun to our heads is exactly why the sentiment towards Adobe is so harsh and resentful. As if that weren’t enough they then stated screwing with all users by screwing their systems and browsers with Flash and destructful copy protection methods and just like Microsoft infiltrated the OS and hijacked our Macs – All the while pretending that they would look into user issues and blaming Mac OS upgrades for problems they knew full well were their fault.

    It’s over Adobe – you are toast – Perish and die like you well deserve. Mac users put you on the map and will remove you just as fast.

  9. Instead of claiming that there is no substitute for Photoshop, I want to see a list of 5 things that are critical to a Photographer’s workflow that cannot be done with any other software.
    For a few it might be true, but for most it is complete and utter BS to claim so. My 3 Leicas get along fine without it, although I have a copy of the latest PSE available. Don’t use it and find it highly overrated.

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