Apple goes non-exclusive with iPhone - at least in some markets
Tuesday, May 06, 2008 - 01:38 PM EST "Apple has made a major change to its European strategy for the iPhone, by picking both Vodafone and Telecom Italia to launch the multimedia phone in Italy. It may not be what Apple had initially wanted when it first brought the iPhone to Europe last year, but it makes business sense," Lionel Laurent reports for Forbes.MacDailyNews Take: If by "major change," Lionel means "doing what they did in France last year," he's spot on.
Laurent reports, "In an unprecedented twist to the iPhone business model--which has seen Apple pick exclusive partners for France, Germany, Great Britain, Ireland and Austria--Italy will see rival operators offering the must-have gadget with Apple's blessing."
MacDailyNews Take: Again, wrong. Unlocked iPhones (albeit at a higher price) have been sold in France for as long as iPhones have been available in France as required by French law.
Laurent reports, "The move is logical, according to Gartner Research analyst Carolina Milanesi. She told Forbes.com that Apple had signed with the two biggest operators in Italy, and that its decision to avoid picking an exclusive partner would widen the potential user base of the iPhone."
MacDailyNews Take: No, ya think? We're convinced that we could pick out a random 10-year-old (from a U.S. public school, no less) who could challenge the average Wall Street analyst in the brilliant insights department. [Editor's Note: All "Takes" in this article written by graduates of the U.S. public school system.]
Laurent reports, "Vodafone missed out on the chance to be Apple's exclusive iPhone partner in Great Britain last year, losing out to Telefonica's O2 subsidiary. Vodafone has now announced it will offer the iPhone in ten markets all over the world, presumably on a non-exclusive basis."
"But it does not look like Apple is back-pedaling on its prior agreements with exclusive partners... Vodafone has not been granted the British market as part of its deal, a sign that O2 will still rule supreme in its stronghold," Laurent reports.
Full article here.


Now: HOW ABOUT THE US!
PLEASE!