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Mon, Mar 22, 2010 - 02:26 AM EDT  —  AAPL: 222.2499 (-2.4001, -1.07%)  |  NASDAQ: 2374.41 (-16.87, -0.71%)

Apple goes to dual-vendor strategy for content delivery; now using Limelight along with Akamai
Wednesday, January 28, 2009 - 10:56 AM EDT

"For many years, Apple has relied on Akamai to deliver the vast majority, if not all, of Apple's content. But in the fourth quarter of 2008, it appears that Apple moved to a dual-vendor strategy and started using Limelight Networks in addition to Akamai for the delivery of OSX software updates, iPhone updates and app delivery from Apple.com and the iPhone store," Dan Rayburn reports via the BusinessOfVideo blog.

"Starting in the fourth quarter of 08, content that I historically saw being delivered from Akamai, also started coming from Limelight Networks. Now I don't know if this content was "exclusive" to Akamai or if 100% of it historically came from Akamai, but as an example, in Q2 of 08, my OSX updates always came from Akamai domains. Last Friday, Apple released an update to QuickTime, version 7.6, and the update came from the Limelight network out of a Seattle POP," Rayburn reports.

"I started noticing all of these changes around the November time frame and didn't see a single piece of content being delivered for Apple, by Limelight, anytime before that. That's not to say it could not of been happening earlier, but I am one of those Apple freaks who downloads tons of stuff, always looking at where it comes from and have never seen the llnw.net domain show up anywhere before November," Rayburn reports.

"I don't know Apple's traffic volume, but considering how many iPods and iPhones they keep selling, you have to imagine their traffic has some crazy growth each quarter and moving to a dual-vendor strategy should help keep Apple's services from having future performance issues. We already know that no CDN has unlimited capacity and can only handle so much traffic at any given time and if you are Apple, using more than one CDN is just smart business," Rayburn reports.

Much more in the full article here.

[Thanks to MacDailyNews Reader "Manny" for the heads up.]

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Jan 28, 09 - 12:01 pm Comment from: Wun Dum Gai

I thought Apple was looking into peer-to-peer for this?

Jan 28, 09 - 12:20 pm Comment from: Wha

For a second there, I thought they said Limewire.

LOL

Jan 28, 09 - 12:24 pm Comment from: @ Wha

Apple only uses LimeWire to distribute the trojan-laden versions of their software.

smile

Jan 28, 09 - 12:37 pm Comment from: The Other Steve

Fixing a problem before it actually becomes a problem?!?!?

I should shot this to my employer. I don't think they ever heard of this concept before.

Jan 28, 09 - 01:08 pm Comment from: BD

And this from the Limelight web site:

"With LimelightHD, we add high-performance delivery of the content you choose to make available in HD. Our service handles video at 720p and 1080p resolution and at bit rates of 1.5Mbps or higher — significantly better than the 400Kbps video quality typically available on the Internet today."

Could iTunes/Apple TV soon offer programs in 1080P? One can only hope!

Jan 28, 09 - 02:00 pm Comment from: Cubert

It seems they've been using LimeWire, too. At least for iWork.

Jan 28, 09 - 02:13 pm Comment from: Bill Mott

I had heard a couple years ago that Apple used Limelight for their movie trailer streams. Correct me if I'm wrong, but that would mean they have been using dual-vendors for a while now.

Jan 28, 09 - 02:36 pm Comment from: Crabs

Ew, "professional" writers should be able to avoid one of my pet peeves:

"...say it could not of been happening..."

It's could not HAVE dang it, could HAVE! Stupid people who write the way they speak. If it's (phonetically) "naught UV" it's because you're using the conjunction "could not've been," which technically isn't a conjunction.

Ugh. Ugh, ugh, ugh...

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