Apple hit with class action lawsuit because iPad does not work ‘just like a book’ as claimed

invisibleSHIELD case for iPad“A new class action suit filed in California takes issue with how the iPad shuts off automatically if it overheats. In particular, however, the suit claims that the marketing phrase ‘reading on the iPad is just like reading a book’ is misleading, and that Apple is therefore engaging in fraud and misleading consumers,” Chris Walters reports for Consumerist.

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“The suit argues [in part]: ‘Indeed, according to the http://www.apple.com website, ‘[r]eading on iPad is just like reading a book.’ However, contrary to this promise, using the iPad is not ‘just like reading a book’ at all since books do not close when the reader is enjoying them in the sunlight or in other normal environmental environments. This promise, like other portions of APPLE’s marketing material for the iPad, is false,'” Walters reports.

Walters reports, “The suit goes on to say that the iPad is “virtually unusable” outdoors in direct sunlight because it turns off ‘sometimes after just a few minutes of use,’ and that nowhere in its marketing or sales materials did Apple warn consumers about this.”

Read more in the full article here.

MacDailyNews Take: Every iPad ever shipped comes with Apple’s “iPad Important Product Information Guide.” It’s also online via Apple.com here. If the claimant and his ambulance chasers had RTFM, they’d have seen this rather crystal clear statement:

Keeping iPad Within Acceptable Temperatures Operate iPad in a place where the temperature is between 0° and 35° C (32° to 95° F). Low- or high-temperature conditions might temporarily shorten battery life or cause iPad to temporarily stop working properly. Avoid dramatic changes in temperature or humidity when using iPad, as condensation may form on or within iPad. Store iPad in a place where the temperature is between -20° and 45° C (-4° to 113° F). Don’t leave iPad in your car, because temperatures in parked cars can exceed this range. When you’re using iPad or charging the battery, it is normal for iPad to get warm. The exterior of iPad functions as a cooling surface that transfers heat from inside the unit to the cooler air outside.

Related article:
Apple sued over claims iPad overheats in warm conditions – July 27, 2010