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Sat, Jul 04, 2009 - 04:51 PM EDT  —  AAPL: 140.02 (-2.81, -1.97%)  |  NASDAQ: 1796.52 (-49.20, -2.67%)

Apple introduces MacBook Air; world’s thinnest notebook features multi-touch gesture support
Tuesday, January 15, 2008 - 01:41 PM EDT

Apple Online StoreApple today unveiled MacBook Air, the world's thinnest notebook. MacBook Air measures an unprecedented 0.16-inches at its thinnest point, while its maximum height of 0.76 inches is less than the thinnest point on competing notebooks. MacBook Air has a stunning 13.3-inch LED-backlit widescreen display, a full-size and backlit keyboard, a built-in iSight video camera for video conferencing, and a spacious trackpad with multi-touch gesture support so users can pinch, rotate and swipe. MacBook Air is powered by a 1.6 GHz or 1.8 GHz Intel Core 2 Duo processor with 4MB L2 cache, and includes as standard features 2GB of memory, an 80GB 1.8-inch hard drive, and the latest 802.11n Wi-Fi technology and Bluetooth 2.1.

"We've built the world's thinnest notebook -- without sacrificing a full-size keyboard or a full-size 13-inch display," said Steve Jobs, Apple's CEO, in the press release. "When you first see MacBook Air, it's hard to believe it's a high-performance notebook with a full-size keyboard and display. But it is."

MacBook Air has a vibrant 13.3-inch LED-backlit glossy widescreen display that is energy efficient, and its spacious trackpad offers multi-touch gesture support for pinch, rotate and swipe, making it more intuitive than ever to browse and rotate photos or zoom into web pages in Safari. MacBook Air features a full-size keyboard design in a sleek and durable aluminum enclosure. The backlit keyboard makes it ideal for dimly lit environments such as airplanes, studios or conference halls, and a built-in ambient light sensor automatically adjusts the brightness of the keys as well as the display brightness for optimal visibility.

MacBook Air delivers up to five hours of battery life for wireless productivity and includes AirPort Extreme(R) 802.11n Wi-Fi networking, which delivers up to five times the performance and twice the range of 802.11g. Apple's Migration Assistant software now enables users to quickly transfer files, applications and preferences from your old Mac to MacBook Air right over your wireless network.

MacBook Air users can buy the companion MacBook Air SuperDrive, a compact external drive designed for MacBook Air, for just US$99. The MacBook Air SuperDrive is powered by MacBook Air's USB port, eliminating the need to carry a separate power adapter. Many MacBook Air users will not find a need for an optical drive now that they can wirelessly rent movies from the iTunes Store, wirelessly backup files with Time Capsule and access the optical drives on remote PCs or Macs to wirelessly install software applications on MacBook Air.

MacBook Air is powered by Intel Core 2 Duo processors running at 1.6 GHz or 1.8 GHz, and includes as standard 2GB of memory and an 80GB 1.8-inch hard drive. An optional 64GB solid state drive contains no moving parts for added durability. Every MacBook Air includes a micro-DVI port so users can connect to Apple's gorgeous 20-inch or 23-inch Cinema Displays to extend their desktop or connect to projectors and other displays via DVI, VGA, Composite and S-video adapters. MacBook Air includes USB 2.0 for plugging in peripherals or charging an iPod or iPhone, a headphone jack and Apple's acclaimed MagSafe Power Adapter designed especially for mobile users.

Every MacBook Air comes with iLife '08, the most significant update ever to Apple's award-winning suite of digital lifestyle applications, featuring a major new version of iPhoto and a completely reinvented iMovie, both seamlessly integrated with the new .Mac Web Gallery for online photo and video sharing. The new MacBook Air also comes with Leopard(TM), the sixth major release of the world's most advanced operating system. Leopard introduces Time Machine, an effortless way to automatically back up everything on a Mac; a redesigned Finder that lets users quickly browse and share files between multiple Macs; Quick Look, a new way to instantly see files without opening an application; Spaces, an intuitive new feature used to create groups of applications and instantly switch between them; a brand new desktop with Stacks, a new way to easily access files from the Dock; and major enhancements to Mail and iChat(R). .Mac members can use the new Back to My Mac feature to browse and access files on their home computer from a MacBook Air over the Internet while out on the road.

The new MacBook Air embodies Apple's continuing environmental progress with its aluminum enclosure, a material highly desired by recyclers; Apple's first mercury-free LCD display with arsenic-free glass; and brominated flame retardant-free material for the majority of circuit boards as well as PVC-free internal cables. In addition, MacBook Air consumes the least amount of power of any Mac, and its retail box, made primarily from 100 percent post-consumer recycled material, is 56 percent smaller by volume than the previously smallest MacBook packaging.

The new MacBook Air will be shipping in two weeks through the Apple Store, Apple's retail stores and Apple Authorized Resellers for a suggested retail price of US$1,799, and includes:

• 13.3-inch LED-backlit glossy widescreen display with 1280x800 resolution
• 1.6 GHz Intel Core 2 Duo processor with 4MB L2 cache
• 800 MHz front-side bus
• 2GB of 667 MHz DDR2 SDRAM
• 80GB hard disk drive with Sudden Motion Sensor
• Intel Graphics Media Accelerator X3100
• Micro-DVI port (includes Micro-DVI to VGA and Micro-DVI to DVI Adapters)
• built-in iSight video camera
• built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR
• one USB 2.0 port
• one headphone port
• multi-touch TrackPad with support for advanced multi-touch gestures including tap, scroll, pinch, rotate and swipe
• 45 Watt MagSafe Power Adapter

Build-to-order options and accessories include the ability to upgrade to a 1.8 GHz Intel Core 2 Duo processor; 64GB solid state drive, MacBook Air SuperDrive, Apple USB Ethernet Adapter, Apple USB Modem, Apple MagSafe Airline Adapter, Apple Remote and the AppleCare Protection Plan. Additional build-to-order options also include pre-installed copies of iWork '08, Logic Express 8, Final Cut Express 4 and Aperture 1.5.

See Apple's new MacBook Air here.

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Jan 15, 08 - 03:01 pm Comment from: dg

too heavy, too expensive.....pretty though. where's the 160GB drive option?

Jan 15, 08 - 03:01 pm Comment from: Zune Tang®

How freakin' lame! That snake oil huckster Jobs is pulling another one on you MAC lemmings. I ask you, is this overpriced thing any good for games?

This thing isn't anywhere near as thin as he says it is. I can't wait to see what Gateway and Acer have up their sleeves. Apple is a sitting duck. At least their ultra-thin offering will run Windows. Buh-bye Apple.

Your potential. Our passion.™

Jan 15, 08 - 03:01 pm Comment from: k-shaw

it shoulda been:
MacBook ReallyThin
MacBook Pancake
MacBook Wafer
SmashBook

Jan 15, 08 - 03:03 pm Comment from: ChrissyOne

The perfect photographer's notebook.

Well done.

Jan 15, 08 - 03:03 pm Comment from: Ogre

Anyone else trying to access the videos on Apple.com? Site is completely bogged down now.

Oh, and the stock is tanking. I wonder how that'll correct when earnings get blown out next week...

Jan 15, 08 - 03:04 pm Comment from: Mac+

I told you it was coming with multi-touch!!! I just thought the trackpad would be bigger.

Jan 15, 08 - 03:05 pm Comment from: Georgy Porgy

Let the cryin begin

Jan 15, 08 - 03:07 pm Comment from: Nutcracker

MacBook Air sneak peek to Ed Colligan...

the *real* reason Palm killed the Foleo.

hahahahaha

Jan 15, 08 - 03:07 pm Comment from: Ampar

"Oh, and the stock is tanking."

Which rhymes with "So it's time to be buying."

Jan 15, 08 - 03:08 pm Comment from: Wun Dum Gai

But,

Will it blend?

wink

Jan 15, 08 - 03:08 pm Comment from: NeverFade

Yeah, it's too expensive. I think that they pulled the plug on optical too quick. Can't make a DVD and burn it from there, but AIR is probably the wave of the future... reminds me on 1998 when they pulled the floppies from the new iMacs... every one was up in arms about that.

Jan 15, 08 - 03:09 pm Comment from: Jamie

Man I was looking forward to it and now its just been killed by the price. the whole idea of a sub portable is it be be priced cheaper then the macbooks they already have. I will be suprised if they make any sales of them. You can get a macbook pro for a few dollers extra, What a rip. APPLE you will have to sell it cheaper with maybe a 1Gb of ram option but it will have to be less expensive then there macbook.

Jan 15, 08 - 03:09 pm Comment from: *sign*

Why couldn't they have just made a tablet? I would have spent $1799 on that (no more notebooks, hell yeah) but not a super-thin, super-useless laptop. One USB port and no optical drive? C'mon!

Jan 15, 08 - 03:09 pm Comment from: MilitaryPolice

I was hoping for MacBook Pro updates. This is pretty cool, though, for those who can use something like this. Not something I'd get, however. Too many limitations.

Jan 15, 08 - 03:12 pm Comment from: ericdano

Its neato, but I still wanted a touch based Mac........

Jan 15, 08 - 03:13 pm Comment from: IKON

The wife wants one.

What about me? :-(

Jan 15, 08 - 03:14 pm Comment from: ChrissyOne

What planet are we on where this is so expensive? I was actually surprised that it was under 2 grand. Do you not understand what that kind of engineering costs?

Okay, whatever. I think once you hold on in your hands you might think different.

Jan 15, 08 - 03:15 pm Comment from: Drew_Ill

Judging by the feedback so far, people will either love it...or hate it.

Jan 15, 08 - 03:16 pm Comment from: Yawn, MBP left out

Ultra portable notebooks = limited market.

MBP's need upgrades. Very stale.

Disappointed no: multi-touch, CPU upgrade, larger HD's, and better battery life in MBP's.

Maybe in April.

Jan 15, 08 - 03:19 pm Comment from: brian

Anybody see it costs 3100 dollars to have that flash drive... Nice apple

Jan 15, 08 - 03:20 pm Comment from: tom riddle

don't get me wrong, its pretty and all, but I would really like the multi touch trackpad on the rest of the laptop line up...

Jan 15, 08 - 03:21 pm Comment from: spyinthesky

There will be whinging, detractors, Fud you name it, but here indeed is the future. The PC brigade will be burning plenty of candles in 2008 they will deride in public and bemoan in private and as usual the only result will be burnt fingers.

Jan 15, 08 - 03:21 pm Comment from: Angelus520

I'm with C1 on this one as I wasn't expecting it to be sub $2K either. Now the $3098 price with the SSDD is a bit rich, but bleeding-edge tech comes with a price. I think it's awesome looking and would definitely get one if I was in the market.

And why do sub-notebooks have to be cheaper than regular ones??? What kind of tard thinks smaller = cheaper??? Jamie???

Jan 15, 08 - 03:21 pm Comment from: Famous Grouse

Ditching wired Ethernet is an egregious error and kills this for me. There are still too many times that WiFi inexplicably fails to connect. I've stayed in too many hotel rooms without WiFi but with wired connectivity. Also, as a telecom engineer, I occasionally have to connect to switches and other gear that don't have WiFi. Time to pull the trigger on the backup plan: a refurb black Macbook. The screen on my 12" G4 is about done. Looks like I'll be lugging a extra few pounds for the foreseeable future. The alternative is to carry an Airport everywhere and use it as a bridge, but that just seems silly, unless someone has a better idea.

Jan 15, 08 - 03:22 pm Comment from: doc

jobs on CNBC this quarter hour or next quarter hour

Jan 15, 08 - 03:22 pm Comment from: Jamie

It aint that expensive to build and besides if they keep it at that price they wont sell any. An ultra portable is suppost to be cheap. They are better off selling at aloss because then they can eventurly start making profit as it becomes cheaper to produce and besides apple half a mass of cash in the bank that they have made not being used. they should use that to sell the macbook air at a loss. Its way to expensive macbook pro is way better for that price. And a macbook is way cheaper. You would be insane to pay that price for it when you could get a macbook or macbook pro for better value.

Jan 15, 08 - 03:22 pm Comment from: Grigori

+1 on C1. This thing is pretty amazing. Touching - multi or otherwise - will be believing.

Gotta disagree with Jamie: "the whole idea of a sub portable is it be be priced cheaper then the macbooks they already have."

Actually, it seems like the cheapest laptops are bulky with small screens; on the other hand, much of the sub portable market is pretty pricy. Now, having something cheaper than the Macbooks would be nice, but not like this.

Jan 15, 08 - 03:23 pm Comment from: effwerd

Why couldn't they have just made a tablet? I would have spent $1799 on that

Please, don't give anyone such a stupid idea. $1800 for a Mac tablet is much too much. Not like it matters, though.

Jan 15, 08 - 03:23 pm Comment from: T

Well, according to Apple's website, it does have a custom-built Core 2 Duo chip in it, which is 60 percent smaller than the regular one. Was probably pricey to develop.

Jan 15, 08 - 03:24 pm Comment from: cb

I'm really surprised that it leaked yesterday - considering all the Apple security around such things... thats the first time in I can't remember - a product has been shown before the key note.

Actually too the store was up for a while during the keynote - then taken back down... I saw the Air briefly during Steves talk about it.

Jan 15, 08 - 03:24 pm Comment from: G Spank

As is typical, Apple will release yet another amazing product that idiots will pan right off the bat because they are too stupid to see how awesome it is. Been through this a bunch of times. Stock price reflects the lack of vision perfectly.

Jan 15, 08 - 03:25 pm Comment from: Jamie

Ok, maybe not cheaper but they are pushing it with the price. I would prefer to get a macbook pro or a macbook at that price, but each to there own

Jan 15, 08 - 03:26 pm Comment from: effwerd

Do you not understand what that kind of engineering costs?

That's not really how consumers think.

Jan 15, 08 - 03:26 pm Comment from: sd

Expensive? Have you priced a Sony TZ? Granted, very different feature set, but they hover around 3k. As for no ethernet (FG), not true, there is an ethernet adaptor. I have no use for this, but I recognize it as an extreme elegant piece of hardware that will do very well amongst those who desire a very lightweight laptop.

Jan 15, 08 - 03:27 pm Comment from: cb

Who is the Air aimed at? What buyer audience?

Jan 15, 08 - 03:28 pm Comment from: Jamie

Dont get me wrong i think its awsome I want one, but i aint paying that much.

Jan 15, 08 - 03:28 pm Comment from: Thorin

"As is typical, Apple will release yet another amazing product that idiots will pan right off the bat because they are too stupid to see how awesome it is. Been through this a bunch of times. Stock price reflects the lack of vision perfectly."

Agreed, this place is strange sometimes. Folks spend so much time in hostile defense of Apple, then when they release a product that doesn't conform to whatever "iToy" they dreamed up while wanking off and playing World Of Warcraft, they get pissed off.

Jan 15, 08 - 03:29 pm Comment from: Grigori

Angelus520, I wouldn't call Jamie a "tard", but small doesn't always translate into cheap, either.

Famous Grouse does have a point about excluding an ethernet port; Wi-Fi is, for many, a hit-or-miss proposition; getting better all the time, though, and the world will adapt.

Jan 15, 08 - 03:30 pm Comment from: OBill-Wan Kenobi

@ *sign*

If you want a Mac tablet, get a ModBook from OWC. It's another $480, but it gets you there.

Otherwise, I've mixed feelings about the Air. Sure, it's a technological marvel but not the most practical portable. What I wonder is: Why is rediculously thin, better? I'm sure this serves a perfect purpose for someone, just not me. However, I am looking forward to the next batch of MBP's with all of these power saving features. Hopefully it'll run cooler, too. I'd be nice to actually put my laptop on my lap.

Jan 15, 08 - 03:31 pm Comment from: XLM

@ Famous Grouse
"Ditching wired Ethernet is an egregious error and kills this for me. There are still too many times that WiFi inexplicably fails to connect."
....
"The alternative is to carry an Airport everywhere and use it as a bridge, but that just seems silly, unless someone has a better idea."

How about just getting the USB->Ethernet adapter. It's smaller, lighter and cheaper than the Airport express...

Jan 15, 08 - 03:34 pm Comment from: GZ

Anyone, Anyone? Who is singing on the AIR commercial and what is the song's title?

Tanks man!

Jan 15, 08 - 03:35 pm Comment from: Jamie

Apple are risking it all with this one. They said they didnt but they have made too many copramises. one usb port not ethernet. the price. I dont know how this one will pan out. I think we will see a price drop pritty soon once they see how many pre orders they have or dont have

Jan 15, 08 - 03:36 pm Comment from: Jay

To everyone that has wined about the lack of a replacement for the 12" PowerBook G4, here it is. Buy it so my stock price can go back up!

Jan 15, 08 - 03:36 pm Comment from: shen

wow for the whining.

did you look at it? watch the ad?!?

in a year this (and the iPhone) will have completely replaced the iPod for the definition of sex appeal, and people will be writing articles about how overcharges for their design even though not ONE PC maker will be able to make the same thing at the same price point.

these will be THE computer to own in a year, and we will see pictures of hundreds of them in uni class rooms. and, like the iPod and iPhone and the black macbook, before them, the whiners here will say "too pricey! need better video!"

guess i will go buy some stock right about now...

Jan 15, 08 - 03:36 pm Comment from: the idiot telecom engineer

uh USB to ethernet port? you are the worst telecom engineer in history. LMFAO

Jan 15, 08 - 03:37 pm Comment from: Scottie

My only minor gripe is that it should have silver keys a la the MBP. Other than that... I WANT ONE grin

Jan 15, 08 - 03:37 pm Comment from: Masa

@ ChrissyOne

World of unrealistic expectations.

Making a processor take only 40% of space it has, that sure doesn't come cheap. Aluminium everything also has its price, since injection molded plastic of any kind is less expensive than Al, when we're taking about mass production.
But god damn! that thing must be solid.

Personally I would have preffered thicker (more battery), no-optical-drive, FW and 2 slots for SSD. I'll stick to my MacBook and 200GB@7K Seagate.

Jan 15, 08 - 03:37 pm Comment from: OBill-Wan Kenobi

@ Famous Grouse & Grigori

USB to Ethernet adapters are cheap - right around $20.

Jan 15, 08 - 03:38 pm Comment from: jamie

Most people would

Jan 15, 08 - 03:39 pm Comment from: Eh?

No one is bitching about the fact that it has integrated graphics?

huh. That surprises me.

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