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Thu, Nov 20, 2008 - 09:33 AM EST  —  AAPL: 86.29 (0.00, +0%)  |  NASDAQ: 1386.42 (0.00, +0%)

Apple iPhone grabbed 27% of U.S. smartphone market in Q3 07
Thursday, November 22, 2007 - 11:32 AM EST

Apple Store
According to The NPD Group, a consumer and retail information company, mobile phone sales to consumers in the U.S. reached 38 million units in the third quarter of 2007. This number represents an increase of nearly 16 percent compared to unit sales figures from the previous quarter; however, the second quarter is traditionally a slow sales quarter for mobile phone retailers.

NPD estimates total third quarter 2007 consumer sales of $3.2 billion, which is a 47 percent increase since the same period one year ago. The percentage of smartphones sold during the third quarter increased from 4 percent of all phone sales in the third quarter of 2006 to 11 percent during the same timeframe in 2007 – an increase of 163 percent year over year.

“The mobile phone market is not only growing, it is growing smarter,” said Ross Rubin, director of industry analysis for NPD, in the press release. “The nearly threefold increase in smartphones shows that this once negligible niche is becoming a more influential force in the consumer market -- attracting entrants such as Apple and the Open Handset Alliance.”

Methodology: NPD compiles and analyzes mobile device sales data based on more than 150,000 completed online consumer research surveys each month. Surveys are based on a nationally balanced and demographically representative sample. Results are projected to represent the entire population of U.S. consumers.

Source: NPD Group

MacDailyNews Note: 11% of 38 million total mobile phones sold is 4.18 million "smartphones." Apple sold 1.12 million iPhones during that quarter, or 27% of U.S. "smartphones."

RoughlyDrafted's Daniel Eran Dilger has an article regarding Apple's surging iPhone sales and market share here.

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Reader Feedback: ( = registered)

Nov 22, 07 - 11:38 am Comment from: Anonymous©

Happy gobble-gobble!

Nov 22, 07 - 11:49 am Comment from: hero

No wonder the other phone makers and carriers are shitting bricks!

Whether they let on how scared they are in public or not, they have to know that they're in deep shit.

Posted via iPhone.

Nov 22, 07 - 11:57 am Comment from: Mo

Wow! What was it Ballmer said about the iPhone before it came out?

"There's no chance that the iPhone is going to get any significant market share. No chance."

What a visionary.

Nov 22, 07 - 12:04 pm Comment from: Jim

I'm typing this on my iPod touch in the toilet in work!

Its kinda like an iphone, only I think its way cooler!

Nov 22, 07 - 12:09 pm Comment from: TowerTone

"Apple iPhone grabbed 27% of U.S. smartphone market"

It grabbed a 100% of something of mine....right here. Old Mr Heart.

(ahhhh! Did you read that? I'm gonna cry....)

Nov 22, 07 - 12:18 pm Comment from: Ricky Badger

@Jim
Thanks for sharing... now can we let the matter drop and move on.

Regards etc,

Nov 22, 07 - 12:22 pm Comment from: Ampar-bot

This comment is just a placeholder for a stupid pun that I'll think of later. God I love humor of the 1930s.

Nov 22, 07 - 12:30 pm Comment from: Fatty Arbuckle

Jim, nothing too splashy, now. You're working on a holiday. You must be pretty well wiped.



I love it, too.

Nov 22, 07 - 12:37 pm Comment from: mark

“The nearly threefold increase in smartphones shows that this once negligible niche is becoming a more influential force in the consumer market -- attracting entrants such as Apple and the Open Handset Alliance.”

I think Rubin has this backwards in terms of cause and effect. Apple was not attracted by a growing market, rather Apple's entry with iPhone is what has caused this once negligible niche to become an influential force in the consumer market.

Nov 22, 07 - 12:37 pm Comment from: Jim - TIV

Jim - Out with the bad, in with the good. Remember to take deep breaths, don't strain yourself, and by all means remember the phrase...

TMI!

Nov 22, 07 - 12:48 pm Comment from: Sherm

What the hell?

Thanksgiving was in October!

What's with you yanks?:)

Nov 22, 07 - 12:49 pm Comment from: Good Ol' Enderle

IT's MEEE!!! MEEEE!!!!
It's MEEEEEEEEEEEEE ---- ENDERLE!!!!
IT's MEEE Jim is pooping out!!!

WHOOO HOOOO!!!

Nov 22, 07 - 01:11 pm Comment from: Spock

It would be so cool if Apple would release a book showing all the old prototype designs of the iPhone.

Have a logical Thanksgiving!

Nov 22, 07 - 01:24 pm Comment from: Big Al

I can't believe it.

They invented Thanksgiving and they managed to schedule it in the wrong month. Any Canadian calendar would have told them what month Thanksgiving belonged in. Everyone knows that harvest is over by early October. It's the first Monday in October not the last Thursday in November.

But Noooo. It must be the same day the Lions and the Cowboys have their Thursday home games.

Americans and their 4 down, 11 man football played on 100 yard fields with 10 yard end zones. Can't they do anything right?

Nov 22, 07 - 01:33 pm Comment from: ibookfast

for the Diggers among us, here's a shortcut to digg Dan's article.. http://digg.com/apple/iPhone_Grabs_27_of_US_Smartphone_Market

Nov 22, 07 - 01:41 pm Comment from: Jim - TIV

Lol @ Big Al... yeah you got something there about us 'mericans and our version of football, but what's with the 1 mile wide playing field you cannucks use? sheesh man, your football fields are like airplane runways!

Nov 22, 07 - 01:44 pm Comment from: Apple enthusiast

Fantastic

Now there is something to read.

iPhone keep on roll'n ....

Gotta like them Apples

Nov 22, 07 - 02:14 pm Comment from: Crabapple

Happy Thanks Giving America!!!!!

Happy Thanks Giving USA Troops in Iraq & Afghanistan!!!!

God Bless You whatever Religion, Faith or Non-faith you are!!!!

Nov 22, 07 - 03:16 pm Comment from: Good Ol' Enderle

Oh man, !!!
I gots to be poooooopin'!
Just likey Jim!!

Nov 22, 07 - 03:38 pm Comment from: El Guapo

@Jim

That adds a whole new meaning to "pinch and flick"


Posted via iPhone (but not on the toilet!)

Nov 22, 07 - 03:39 pm Comment from: AlanAudio

Mark is right. Rubin got it the wrong way round.

Apple didn't join an already happening party. Apple were planning the iPhone two years ago. At that time, smartphones were a very small market, so there was no party to join. Apple are now running the hottest party in town.

Not only have they redefined smartphone hardware, they've shaken up the entire cellphone industry. Furthermore, Apple have also achieved customer approval ratings that established manufacturers could never dream of.

The Blackberry gets 51% of owners saying that they're very satisfied. Sanyo & LG are in the mid 40% while all the others get scores in the 30s. Meanwhile Apple rises way above the lot of them with an astonishing 82%.

That sort of approval rating means that there will inevitably be an immense amount of word-of-mouth publicity as people show their friends what makes an iPhone so special.

I'm looking forward to seeing Apple's financial results for this current quarter. They should be absolutely spectacular.

Nov 22, 07 - 03:46 pm Comment from: Missy Pants

@Jim - TIV
There's a lot of space up here.
But that doesn't explain why we feel obligated to put it to use. Sorry.

Nov 22, 07 - 03:46 pm Comment from: Good Ol' Enderle (remember me?)

Whew! I did mah poopsin'. Boy do I feel better. More relaxed. At ease. Just like Jim!!!

Me an Jims, we'd the sames!!!

Nov 22, 07 - 05:11 pm Comment from: Cubert

Even the registration system can't stop people from "semi-spoofing".

(@Ampar-bot)

Nov 22, 07 - 05:30 pm Comment from: Roberto

Eat more turkey!

Nov 22, 07 - 07:21 pm Comment from: Vlad

@Big Al

"It's the first Monday in October not the last Thursday in November."

Actually, for Americans it's the FOURTH Thursday in November, not the last; if it were the last, it would be on the 29th. Sheesh.

@Cubert

"Even the registration system can't stop people from "semi-spoofing"."

I think he's just jealous. Hopefully Ampar will take it as a compliment, which it is.

Nov 22, 07 - 07:27 pm Comment from: American

I sure do love America. Usa 4ever!!!

Nov 22, 07 - 07:30 pm Comment from: American

Yo!!! Who else here loves America?! Say it proud!!!!

Nov 22, 07 - 09:55 pm Comment from: Chris

It's a nice product and Apples done a great job promoting it. For 3's like that, it's good to see there's great public awareness.

Look at Zune. I haven't seen a Zune commercial yet and many people don't even know what the hell a Zune is. I think Best buy tomorrow mourning will have the Brown 30GB Zune for $100 in my area. They must be so desperate to get rid of em. Since it first came out, I've only seen one.

Nov 22, 07 - 10:06 pm Comment from: William Henry Gates III KBE

Steve, Stevey, Steve. Let Sir Bill dish out some advice here: if you want to double those iPhone market penetration figures you *need* one in brown.

Nov 22, 07 - 11:02 pm Comment from: TowerTone

JIm
Are you playing "Ker Plunk" online?......

Nov 22, 07 - 11:41 pm Comment from: Steve Ballmer

That depends on you definition of smart!

http://fakesteveballmer.blogspot.com

Nov 23, 07 - 05:39 am Comment from: One guy From Finland

I love Canada smile

Nov 23, 07 - 06:15 am Comment from: seedavenkc

So let's see...

Someone poops while using an iTouch....

Canada gets mentioned....

Is there a connection?

Just kidding! I had a happy Thanksgiving, and hope you did too!

P.S. Any remarks about a Zune here? LOL

Nov 23, 07 - 09:26 am Comment from: st1

Ballmer, you know your ugly and your mom dresses you funny ?

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