Apple iPhone knocks Aston Martin off top of UK’s ‘coolest brand’ list
Monday, September 28, 2009 - 11:11 AM EST"The iPhone has been elected as Britain's 'coolest brand,' knocking Aston Martin off the top of the CoolBrands list of desirables that it has dominated for three years," Lester Haines reports for The Register.
"CoolBrands chairman Stephen Cheliotis said: 'The iPhone is something everyone's been talking about. There has been such a buzz around it - and people that haven't got one, want one,'" Hanes reports.
"Apple itself took third place and its iPod weighed in in fourth spot," Hanes reports.
The Top 5:
1. iPhone
2. Aston Martin
3. Apple
4. iPod
5. Nintendo
Hanes reports, "And in case you're wondering just who decided what's cool right now, Superbrands UK asked and "independent and voluntary Expert Council" and 2,450 UK consumers on the YouGov panel to contemplate a list of around 1,100 shortlisted brands."
Full article here.


Three out of five brand names in top five? Then again, who's surprised...