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Thu, Nov 20, 2008 - 01:13 PM EST  —  AAPL: 85.65 (-0.64, -0.74%)  |  NASDAQ: 1399.10 (+12.68, +0.91%)

Apple iPhone reaps free publicity on Late Show with David Letterman, Tonight Show with Jay Leno
Wednesday, February 27, 2008 - 11:32 AM EST

"The Tonight Show's Jay Leno hosted guests Dennis Quaid and David Koechner who were both showing off their iPhones during their interviews," LoopRumors reports.

LoopRumors reports, "Jay Leno, aware of the attention given to the iPhone, screams: 'If I don't get a free iPhone tomorrow, I'm gonna be pissed!'"

"Ironically, The Tonight Show is an NBC production. NBC ended its contract with Apple's iTunes in August and subsequently pulled all of its shows from the iTunes Store. If this was a result of carefully orchestrated product placement as Apple was accused of during the Oscars, it may be an indication that Apple's improving its ties with NBC," LoopRumors opines.

Full article here.

MacDailyNews Note: iPhone ambassador Dennis Quaid also showed off Apple's iconic device on CBS's Late Show with David Letterman on Monday, February 18, 2008:

Direct link via YouTube: http://www.youtube.com/watch?v=g8SujdBTD4E

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Feb 27, 08 - 11:35 am Comment from: Ampar

Chin up, Jay.

Feb 27, 08 - 11:46 am Comment from: motorhead

On the Late Show a few weeks ago, they were doing a bit with the Director Hal Gurnee (?). Clearly visable in the shot was an Apple TV sitting on top of a stack of production equipment. Video server would be my guess.

It was good to see tho!! They do alot of "Apple" bits on the Late Show......Good to see!

Feb 27, 08 - 11:48 am Comment from: macromancer

People can say what they want about the masses being brainwashed by Apple's marketing but the bottom line is, if you don't make something that people love to use, that love affair ends quickly.

The iPhone is a great example of a product that people love to use, and this is evidence of that.

Feb 27, 08 - 11:49 am Comment from: Loser

I only buy things that celebrities use.

Feb 27, 08 - 11:53 am Comment from: Ampar

To Loser: You bought Rick Salomon?

Feb 27, 08 - 12:02 pm Comment from: dallas

What is it that makes you think this is FREE publicity?

You really think that John Stewart's thought his iPhone joke was funny? Apple paid well for that zoom in.

Feb 27, 08 - 12:06 pm Comment from: Loser

No, but I would like to have the thing that celebrity Kevin Federline once used.

Ya, know....Britney.
Doesn´t she have an iPhone?

Feb 27, 08 - 12:08 pm Comment from: Bartsimpsonhead

Loser: I only buy things that celebrities use.

Like:
Nicotine, valium, vicadin, marijuana, ecstasy, and alcohol
Nicotine, valium, vicadin, marijuana, ecstasy, and alcohol
Nicotine, valium, vicadin, marijuana, ecstasy, and alcohol
C-C-C-C-C-Cocaine

Feb 27, 08 - 12:09 pm Comment from: Zune Tang®

The smug and pretentious parade of brainwashed MAC fanboys and fangirls continues from Hollywood. Of course they're using I-Phones in L.A. It's where smugness and pretension were invented. In the real world people who need a smartphone use Windows Mobile-based devices.

Neither myself of the IT staff where I work are impressed by the smug elite and their toys.

Sent from my Motorola Q running Windows Mobile.

Your potential. Our passion.™

Feb 27, 08 - 12:11 pm Comment from: Malthus

Isn't it funny that people with more money than they know what to do with wait to be given freebies while the rest of us, when we want something, just go out and buy it...

Feb 27, 08 - 12:17 pm Comment from: John

I have a feeling Apple didn't pay for that spot on the Oscars... Why? Jon Stewart wasn't using it right - he was holding the phone upright at first when it only plays videos in widescreen.

Feb 27, 08 - 12:39 pm Comment from: NeonRed

Zune Tang:
How DO you hit those dinky keys?
I have to put on my reading glasses!

Feb 27, 08 - 12:41 pm Comment from: Peter J

@Bartsimpsonhead
As much as I love Queens of the Stone Age, Josh and the boyz backed the wrong pony. I remember seeing a Zune (remember those) commercial featuring Eagles of Death Metal

MW: age...as in Queens of The....

Feb 27, 08 - 12:59 pm Comment from: Ampar

Apple has stated that it does not pay for product placement.

http://www.washingtonpost.com/wp-dyn/content/article/2006/04/14/AR2006041401670.html


"It's where smugness and pretension were invented."

I thought Ramses II invented those.

Feb 27, 08 - 01:01 pm Comment from: Bizarro Ballmer

I saw that last night, the two guys (Dennis Quaid and David Koechner) were nearly wrestling to get the pic of their kids on the phone shown to the world.
That loser Leno, asking for a FREE phone, cripes the guy is filthy rich.

Feb 27, 08 - 01:07 pm Comment from: ballonknot

@ Malthus

Couldn't agree more. How about throwing us working people a bone?

Feb 27, 08 - 01:38 pm Comment from: Hano

At first I thought Mr. Quade's device might be an iPod Touch, but you can just make out the AT&T;and bars. So perhaps his iPhone is in an Incase or some other of iPhone "gasket-style" protector.

@ Loser: Considering I had my iPhone in my hand by 6:10pm on i-Day, I'd submit that it is far more likely that these celebrities bought things which I owned and used first.

@ Zune Tang™: always a pleasure to see your brown-nosing overcompensating for technological/neurological/genitalia inadequacies gracing these pages. Please keep up the good work. We all can use a little humor in our days.

-- Hano

Feb 27, 08 - 01:43 pm Comment from: Ampar

Re: Jay Leno

I wonder how many iPhones you can buy from the sale of a 1912 Stanley Steamer or a 1964 Studebaker Avanti?

Feb 27, 08 - 02:04 pm Comment from: mAc-warrior

@ dallas

"What is it that makes you think this is FREE publicity?

You really think that John Stewart's thought his iPhone joke was funny? Apple paid well for that zoom in."

I know for a fact that Apple does not pay for product placement of any kind. However, they also do not allow their products to be portrayed in the media without their express approval either. If you see an Apple product in the media with the logo covered up or with a generic screen on it, the people who used it did not go through Apple.

All Apple does is ask to know the complete context in which their product is portrayed, and exactly what it will be used for, and how it will be used. If these factors are approved by Apple the product will appear. Apple does not pay for this, most media simply want to use Apple products in their product. Without this approval, trademarked Apple logos cannot be displayed in public media. Hence, the covered logos and generic screens on unapproved depictions.

--mAc

Feb 27, 08 - 03:52 pm Comment from: Loser

@Hano: " Considering I had my iPhone in my hand by 6:10pm on i-Day, I'd submit that it is far more likely that these celebrities bought things which I owned and used first."

U have it right.
Buy it before the celebrities show it off and you are the trend setter.

Buy it after the celebrities have it and then brag you saw celebrity X on some TV show/website/magazine with the same thing so that you seem cool = Loser.
----
Most celebrities have people telling them what is cool to own or do or have some one paying them to hold or wear or own the product.

Feb 27, 08 - 07:21 pm Comment from: onionhead

Frankly, anything endorsed by these losers makes it much LESS appealing.

Feb 28, 08 - 04:11 am Comment from: jayburridge

Do you all seriously believe that this is all 'free' publicity?

You don't think that theres a enormous division at Infinite Loop devoted to making sure Apples products get seen in the right places.

As he mentions, the Oscars placement was typical of this.

Just read some of the comments and it seems i am not alone, so sorry for reiterating.

Feb 28, 08 - 07:42 am Comment from: Road Warrior (NLI)

The insecure parade of brainwashed without the rinse Zune Thang continues from an undisclosed area (has to be since it is insecure). Of course they're using Vista at Redmond, it is where insecurity was copied from. When you are out harmonizing with the true universe intelligent people who need a smartphone use a smartphone, the iPhone.

It is what makes them smug.

Feb 28, 08 - 10:31 am Comment from: NCIceman

iPhone...all the cool kids have one, where's yours?

Feb 28, 08 - 04:44 pm Comment from: Vincenzo

Re ZoonTang™, cf.
straw man
noun
a person compared to a straw image; a sham.
• a sham argument set up to be defeated.

Why so serious?

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