“Apple and Google just can’t stand to be apart. Apple CEO Steve Jobs announced this week that Apple TV will soon play YouTube videos. Google recently unveiled a desktop search program especially for Mac users. And Google tools increasingly appear to be a key part of the secret sauce behind Apple’s signature new gadget, the iPhone, set for release in June,” Jeremy Caplan reports for TIME Magazine.
“Both brands are beloved by legions of fans, and with Google CEO Eric Schmidt embedded on Apple’s board of directors, the companies have gotten wise to the benefits of synergistic coupling. Call it the power of Gapple,” Caplan reports.
“The partnership is more a friendship of convenience than a permanent pact. Apple benefits by bolstering its phone with popular Web tools, while Google gives its users a slick new way to access its services,” Caplan reports.
“The iPhone’s Web widgets and browsing software will enable access to a wide range of Google applications, with built-in tools for Google Maps and searches. A number of the portal’s other mobile applications, such as Google News, will also work on the iPhone, benefiting from its touch-friendly browser. And Google’s newest mobile tool, an on-the-go version of its calendar program, will take advantage of the iPhone’s bright colors, though Apple will offer an alternative in the form of a built-in version of its own iCal software,” Caplan reports.
“Google may have surprises yet to come for the iPhone. The portal partnered with LG in March to offer a blogging tool, and a related widget for the iPhone would be a logical next step. Google already offers a GMail widget for Macs, and a similar program on the iPhone would complement the pre-installed Apple mail software,” Caplan reports.
“Though Google is key, it is far from the only iPhone partner. Yahoo will offer a mail widget and others, such as Sling Media, may offer software add-ons later to enable access to Web content and TV. Jobs has said that he is open to third-party applications that work within Apple’s software framework ,” Caplan reports.
Full article here.
think makes sense for apple to buy AT&T???
All this sounds good, just as long as don’t have to install a Google desktop in order to realize the full benefits of the iPhone. Google is fine, but I don’t want to have install a bunch of “stuff” from an Apple partner if I don’t want to.
Yes, especially with AT & T still having a market cap that is 150B more than AAPL.
The fact that Google seems to hate Microsoft in a big plus for Apple. I would expect more and more Apple/Google projects in the future.
Yes they should buy AT&T and also Exxon Mobil.
It’s officially June…..
Just my $0.02
I expect an App gaggle.
go ahead and buy Portugal while they’re at it.
good not that i have your attention we should buy Warner
Botvinnik-
I laughed so hard, I almost bought my own beer.
Surprised the article does not mention Google Docs and Spreadsheets (http://docs.google.com/). They are also going to be an essential contribution to the iphone web based apps. With full Safari running and these google apps, no need for office on the iphone. If Apple adapts the interface like it did with google maps, it will even be easier to edit files than with any windows based phone. And the files dont even have to be on the phone memory!!!
iphone is going to be huge!
Funny…everyone says Apple is so closed and solo…yet they are all about effective partnering. Microsoft says they are all about effective partnering but their tactics are making them closed and solo.
“And Google’s newest mobile tool, an on-the-go version of its calendar program, will take advantage of the iPhone’s bright colors, though Apple will offer an alternative in the form of a built-in version of its own iCal software”
What?! that makes no sense… bright colours? sure, but a lot of phones have that aswell, in the form of a ‘Colour Screen’ Jeremy…
To top that, a partnership between Apple and Google would probably mean they wouldn’t have directly competing products, i.e. create a new calender together or choose iCal or Google’s offering.
Where did TIME find this guy?!
Ok, where are all those FUD spewers that said one of the disadvantages of iPhone is not third party apps?
I wish we could have a web page that lists all the recent (6 month) FUD from Analysts and experts that the iPhone is due to fail for all their unsubstantiated expert reasons.
Well so far we can strike off:
-Apple stock is not going over $100 – I think it was a CitiBank Analyst
– Mobile telephone and business experts that the iPhone is not worth it because non-third party software
The next ones to go are the experts trashing of iPhone w/o keyboard keys – I’d like to see them eat their words!!
my 2 cents.
To Roel:
Unfortunately Google Docs and Spreadsheets doesn’t yet support Safari, which will be the iPhone bowser. Runs on Firefox, Camino, etc but not Safari.
To MacDoc:
Wouldn’t the availability of the iPhone be a wonderful time to announce that it now supports Safari?
“The next ones to go are the experts trashing of iPhone w/o keyboard keys – I’d like to see them eat their words!!”
Like Steve Ballmer?
Only he might not eat them.
Not enough gristle, kittens and crow. His three food groups.
@macdoc,
“To Roel:
Unfortunately Google Docs and Spreadsheets doesn’t yet support Safari, which will be the iPhone bowser. Runs on Firefox, Camino, etc but not Safari.”
YEP, and the iPhone ain’t shipping yet. Big word, — YET—
Hey, macdoc, how is that Zune running these days??
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I think that Safari will see a big refresh with OSX Leopard. Hopefully that will bring some compatibility with things like Google Docs & Spreadsheets. Supposedly the iPhone’s OS is heavily influenced by Leopard (otherwise why pull Leopard engineers off OSX and put them on the iPhone), which would suggest that the browser on the iPhone will not be the same Safari we know and love (some of us) today.
As long as Google keeps on top of Viruses & the like that plague their search results.
I thought the secret ingredient was love.
If you use a Mac, or an iPhone, for that matter, how would you know those Windows ‘viruses and the like’ were plaguing their search results?
There are no Mac ‘viruses and the like’ in the wild and Windows ‘viruses and the like’ do not affect Macs.
It’s not “Gapple”, it’s AppleGoo as Eric Schmidt called it.