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Sat, Jul 04, 2009 - 06:16 PM EDT — AAPL: 140.02 (-2.81, -1.97%) | NASDAQ: 1796.52 (-49.20, -2.67%)

Apple iPhone’s secret ingredient: Google

Friday, June 01, 2007 - 11:11 AM EDT

"Apple and Google just can't stand to be apart. Apple CEO Steve Jobs announced this week that Apple TV will soon play YouTube videos. Google recently unveiled a desktop search program especially for Mac users. And Google tools increasingly appear to be a key part of the secret sauce behind Apple's signature new gadget, the iPhone, set for release in June," Jeremy Caplan reports for TIME Magazine.

"Both brands are beloved by legions of fans, and with Google CEO Eric Schmidt embedded on Apple's board of directors, the companies have gotten wise to the benefits of synergistic coupling. Call it the power of Gapple," Caplan reports.

"The partnership is more a friendship of convenience than a permanent pact. Apple benefits by bolstering its phone with popular Web tools, while Google gives its users a slick new way to access its services," Caplan reports.

"The iPhone's Web widgets and browsing software will enable access to a wide range of Google applications, with built-in tools for Google Maps and searches. A number of the portal's other mobile applications, such as Google News, will also work on the iPhone, benefiting from its touch-friendly browser. And Google's newest mobile tool, an on-the-go version of its calendar program, will take advantage of the iPhone's bright colors, though Apple will offer an alternative in the form of a built-in version of its own iCal software," Caplan reports.

"Google may have surprises yet to come for the iPhone. The portal partnered with LG in March to offer a blogging tool, and a related widget for the iPhone would be a logical next step. Google already offers a GMail widget for Macs, and a similar program on the iPhone would complement the pre-installed Apple mail software," Caplan reports.

"Though Google is key, it is far from the only iPhone partner. Yahoo will offer a mail widget and others, such as Sling Media, may offer software add-ons later to enable access to Web content and TV. Jobs has said that he is open to third-party applications that work within Apple's software framework ," Caplan reports.

Full article here.

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Jun 01, 07 - 11:14 am Comment from: att

think makes sense for apple to buy AT&T;???

Jun 01, 07 - 11:18 am Comment from: Mr. Peabody

All this sounds good, just as long as don't have to install a Google desktop in order to realize the full benefits of the iPhone. Google is fine, but I don't want to have install a bunch of "stuff" from an Apple partner if I don't want to.

Jun 01, 07 - 11:21 am Comment from: Rasmus

Yes, especially with AT & T still having a market cap that is 150B more than AAPL.

Jun 01, 07 - 11:22 am Comment from: peaPod

The fact that Google seems to hate Microsoft in a big plus for Apple. I would expect more and more Apple/Google projects in the future.

Jun 01, 07 - 11:23 am Comment from: ATT?

Yes they should buy AT&T;and also Exxon Mobil.

Jun 01, 07 - 11:25 am Comment from: Ray

It's officially June.....

Just my $0.02

Jun 01, 07 - 11:28 am Comment from: Toasty Os

I expect an App gaggle.

Jun 01, 07 - 11:41 am Comment from: Botvinnik

go ahead and buy Portugal while they're at it.

Jun 01, 07 - 11:57 am Comment from: ATT

good not that i have your attention we should buy Warner

Jun 01, 07 - 11:57 am Comment from: ron

Botvinnik-

I laughed so hard, I almost bought my own beer.

Jun 01, 07 - 12:05 pm Comment from: Roel

Surprised the article does not mention Google Docs and Spreadsheets (http://docs.google.com/). They are also going to be an essential contribution to the iphone web based apps. With full Safari running and these google apps, no need for office on the iphone. If Apple adapts the interface like it did with google maps, it will even be easier to edit files than with any windows based phone. And the files dont even have to be on the phone memory!!!

iphone is going to be huge!

Jun 01, 07 - 12:21 pm Comment from: Mike

Funny...everyone says Apple is so closed and solo...yet they are all about effective partnering. Microsoft says they are all about effective partnering but their tactics are making them closed and solo.

Jun 01, 07 - 12:26 pm Comment from: Newmoon

"And Google's newest mobile tool, an on-the-go version of its calendar program, will take advantage of the iPhone's bright colors, though Apple will offer an alternative in the form of a built-in version of its own iCal software"

What?! that makes no sense... bright colours? sure, but a lot of phones have that aswell, in the form of a 'Colour Screen' Jeremy...

To top that, a partnership between Apple and Google would probably mean they wouldn't have directly competing products, i.e. create a new calender together or choose iCal or Google's offering.

Where did TIME find this guy?!

Jun 01, 07 - 12:30 pm Comment from: Matrix3

Ok, where are all those FUD spewers that said one of the disadvantages of iPhone is not third party apps?

I wish we could have a web page that lists all the recent (6 month) FUD from Analysts and experts that the iPhone is due to fail for all their unsubstantiated expert reasons.

Well so far we can strike off:
-Apple stock is not going over $100 - I think it was a CitiBank Analyst
- Mobile telephone and business experts that the iPhone is not worth it because non-third party software

The next ones to go are the experts trashing of iPhone w/o keyboard keys - I'd like to see them eat their words!!

my 2 cents.

Jun 01, 07 - 12:56 pm Comment from: MacDoc

To Roel:

Unfortunately Google Docs and Spreadsheets doesn't yet support Safari, which will be the iPhone bowser. Runs on Firefox, Camino, etc but not Safari.

Jun 01, 07 - 01:49 pm Comment from: Jonahan

To MacDoc:

Wouldn't the availability of the iPhone be a wonderful time to announce that it now supports Safari?

Jun 01, 07 - 02:10 pm Comment from: Toasty Os

"The next ones to go are the experts trashing of iPhone w/o keyboard keys - I'd like to see them eat their words!!"

Like Steve Ballmer?

Only he might not eat them.

Not enough gristle, kittens and crow. His three food groups.

Jun 01, 07 - 02:22 pm Comment from: en

@macdoc,

"To Roel:

Unfortunately Google Docs and Spreadsheets doesn't yet support Safari, which will be the iPhone bowser. Runs on Firefox, Camino, etc but not Safari."

YEP, and the iPhone ain't shipping yet. Big word, -- YET---

Hey, macdoc, how is that Zune running these days??

Jun 01, 07 - 03:08 pm Comment from: Logan

I think that Safari will see a big refresh with OSX Leopard. Hopefully that will bring some compatibility with things like Google Docs & Spreadsheets. Supposedly the iPhone's OS is heavily influenced by Leopard (otherwise why pull Leopard engineers off OSX and put them on the iPhone), which would suggest that the browser on the iPhone will not be the same Safari we know and love (some of us) today.

Jun 01, 07 - 03:57 pm Comment from: C

As long as Google keeps on top of Viruses & the like that plague their search results.

Jun 01, 07 - 04:38 pm Comment from: It takes a village to raise an idiot.

I thought the secret ingredient was love.

Jun 01, 07 - 06:37 pm Comment from: @ C

If you use a Mac, or an iPhone, for that matter, how would you know those Windows 'viruses and the like' were plaguing their search results?

There are no Mac 'viruses and the like' in the wild and Windows 'viruses and the like' do not affect Macs.

Jun 02, 07 - 02:20 pm Comment from: KenC

It's not "Gapple", it's AppleGoo as Eric Schmidt called it.

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Sat, Jul 04, 2009 - 06:16 PM EDT — AAPL: 140.02 (-2.81, -1.97%) | NASDAQ: 1796.52 (-49.20, -2.67%)

Apple iPhone’s secret ingredient: Google

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Sat, Jul 04, 2009 - 06:16 PM EDT — AAPL: 140.02 (-2.81, -1.97%) | NASDAQ: 1796.52 (-49.20, -2.67%)

Apple iPhone’s secret ingredient: Google

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