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Thu, Mar 18, 2010 - 05:02 AM EDT  —  AAPL: 224.12 (-0.33, -0.15%)  |  NASDAQ: 2389.09 (+11.08, +0.47%)

Apple Mac’s market share surge is ‘remarkable’
Friday, July 18, 2008 - 03:23 PM EDT

"There is much exuberance in the Mac orbit this week over news from market research and analysis firm Gartner Group that Apple has edged past Taiwan-based Acer into third-place spot for computer sales volume in the U.S. with 8.5 percent of the domestic personal computer market, although it still ranks sixth globally. However, domestically, according to Gartner estimates, Apple's sales now surpass all competitors save for for Dell and HP, showing amazing sales growth of 38.1 percent year-over-year, and that's with fourth-place Acer having gobbled up Gateway and Packard Bell whose sales are included in the Acer total. Gartner' market research competitor IDC in its report this week pegged Apple's gains somewhat lower, at a 7.8 percent share, up from 6.2 percent a year earlier, and with slightly slower growth (31.7%), locked in a virtual dead heat with Acer (Apple trailing by 2,000 units), but the trend is the same with Apple shipping an estimated 2.37 million Macs worldwide in the quarter," Charles W. Moore writes for Applelinks.

"Apple at either 8.5 percent or 7.8 percent of the [U.S] personal computer market (up from 6.4 or 6.2 percent in the quarter a year earlier) is a figure unheard of by a generation or two of Mac-Users," Moore writes. "[In 1995] Apple's share was just under five percent of the PC market, which is arguably a more realistic figure to use as a comparative base-line for today's figures... [Given] that the prices Apple charged for its hardware systems in the mid-90s had essentially ceded the mass market for the PC as a commodity to DOS/Windows by default... it was a pretty impressive showing that the Mac had as much as five percent."

"Just how remarkable that figure was slowly morphed into focus... with the Mac's market share nadir being plumbed in '95 - '96 at just above two percent in those dark days when virtually all news mention of Apple was preceded by the descriptor 'beleaguered,' and there was much serious and not-unwarranted speculation that the company might be taken over or even fold and disappear as so many of its competitors of the early-'80s era had," Moore writes.

Moore writes, "But then in 1997, Steve Jobs returned... [and today] Apple's prospects are looking brighter than they have in nearly two decades, and 10 percent or more market share now seems easily in reach, probably before this decade is out."

Full article here.


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Jul 18, 08 - 03:30 pm Comment from: bjh

"10 percent or more market share now seems easily in reach, probably before this decade is out." - to put it mildly...

Jul 18, 08 - 03:31 pm Comment from: bjh

...unless Zune Tang starts buying a lot more PC's...

Jul 18, 08 - 03:38 pm Comment from: binarypackrat

Apple would have to do something pretty stupid to mess this up!

Jul 18, 08 - 03:49 pm Comment from: clinicaltechmaster

One day Apple may have 25% of the market or more ... and still have reasonable profit margins to maintain R&D;. Cream rises to the top. Other companies may sell more units but if they make $1 profit per machine who cares.

Jul 18, 08 - 03:51 pm Comment from: Ampar

Slightly off-topic:
What will become of the Mac mini?
Last Release: August 07, 2007
Days Since Update: 347 (Avg = 188)

Jul 18, 08 - 03:53 pm Comment from: Mac+

"Remarkable" ??? Are you guys kidding us ??? As far as I'm concerned it's still stuck at 3 point something worlwide.
Not bad in the US I should say, but hey c'mon, we're living in a globalized economy so the way this is presented sucks.

Jul 18, 08 - 03:58 pm Comment from: Sir Gill Bates

Ampar,

I sure hope it gets an upgrade. I need to get one to replace an old eMac. I'm just waiting on new graphics.

Jul 18, 08 - 04:06 pm Comment from: Wun Dum Gai

@Ampar

Mini Tower!!!

oh please, oh please, oh please, oh please, oh please, oh please, oh please, oh please, oh please, oh please, oh please, oh please, oh please, oh please, oh please, oh please, oh please, oh please, oh please, oh please, oh please, oh please, oh please, oh please,

Jul 18, 08 - 04:09 pm Comment from: Ampar

I'm sorry. You'll have to choose between copy and paste on the iPhone or a Mac mini in a tower configuration.

tongue wink

Jul 18, 08 - 04:17 pm Comment from: bizlaw

Apple has to crank up the quality control it it wants to continue this growth. We've seen in the Leopard upgrade and some of the software updates some bugs which, 2-5 years ago, would not have been there.

I think Apple is going through some growing pains, and must learn to balance this growth with keeping a tightly run ship so as not to become bloated in management like Microsoft. The last thing Apple need are various development teams having a "failure to communicate" regarding features, etc.

Jul 18, 08 - 04:18 pm Comment from: G4Dualie

Acer or any manufacturer will do what they always do to remain competitive: they can't add value, so they lower prices.

Apple adds value and prices stay basically the same, year-over-year. This is not a zero-sum game for them.

Go apple!

Jul 18, 08 - 04:24 pm Comment from: ElderNorm

@Mac+
""Remarkable" ??? Are you guys kidding us ??? As far as I'm concerned it's still stuck at 3 point something worlwide.
Not bad in the US I should say, but hey c'mon, we're living in a globalized economy so the way this is presented sucks."

The surest sign of a MS troll. Find some number or set of words and blow them all out of context. A sure sign of desperation. grin

There are more cockroaches than pcs, Maybe you should be a matching set of cockroaches. LOL

Compare even to even. HP sales to Apple in US. Dell sales to Apple in US. OH, and compare profits. The other guys are trying to run themselves out of business. Apple is making more profit on less sales. That is a good thing.

Making 20 million computers and losing money on everyone is not the way to take over the world. ha ha ha.

One last ha ha. I wonder how much money HP and Dell make on MP3 players. Cell phones.... Music downloads...????????

Mac+ =MS troll. Just a thought.

en

Jul 18, 08 - 04:32 pm Comment from: ytr

===///===

Jul 18, 08 - 04:47 pm Comment from: Raving MacHead

The same old problems still plague Mac computers being accepted by the broad market.

1: Apple isn't very enterprise friendly

2: Hardware doesn't have enough configurably options. (for instance if you need 5000 computers with no wireless/firewire w/replaceable matte screens)

3: OS X works too well, IT wants machines that they can charge $65 a hour to fix.

4: No Mini-Tower, closed desktop models

5: No "low margin" computers for developing countries and markets.

and so on...

Jul 18, 08 - 04:57 pm Comment from: KenC

I'm predicting 10% US market share of sales in 9 months.

Jul 18, 08 - 05:08 pm Comment from: Alex Mckenna

In those "dark days" of the mid-90s, we print designers using Quark and Photoshop could never have switched to another OS. The possibility of ditching the Mac wasn't even on our radar - totally unthinkable - so the Mac had a loyal and captive market they could count on. The Mac Hard-Core! New Macs were stupidly expensive, but that's what we wanted, and that's what we needed. (We still do!)

Jul 18, 08 - 05:10 pm Comment from: Bluefin

@AMPAR

I'm guessing Wun Dum Gai really likes Copy and Paste?

Jul 18, 08 - 05:33 pm Comment from: Q

Raving Machead is right.

With no mini tower and true business friendly CS Apple will forever be 10% or lower.

But: Apple never stands still...

Jul 18, 08 - 05:42 pm Comment from: Wun Dum Gai

I'll take either at this point.

wink

Jul 18, 08 - 06:25 pm Comment from: Ampar

To Bluefin: As would Mania Dum Gai.

Jul 18, 08 - 07:28 pm Comment from: Rheinhard

I am currently at the Netroots Nation conference in Austin Texas, where about half the attendees seem to have laptops, and of those, well over half seem to be some flavor of Mac (even seen a number of Macbook Airs)! Judging by the trend I'd say 10% market share is an extremely conservative estimate!

Jul 18, 08 - 11:29 pm Comment from: bobchr

@ Raving MacHead
Nice sarcasm, If it wasn't intended to be then those points are all irrational.

Jul 18, 08 - 11:45 pm Comment from: ragarcia

one thing is to get 10% of sales in a particular quarter, the other to have over 10% share of an installed base.

My trips through airports these days tells me that Apple has more than 10% of the installed base...

Jul 19, 08 - 01:13 am Comment from: Margin of Error

"10 percent or more market share now seems easily in reach, probably before this decade is out."

Maybe 10% in the US. In the consumer market. For machines which cost more than $1000. With Apple just reaching above 3% worldwide for the first time for a very long time hitting 5% worldwide is still a faraway fanboy dream.

Jul 19, 08 - 01:18 am Comment from: Magniloquence

One against the nefarious homogeneous multifarious.

Jul 19, 08 - 01:42 am Comment from: YoYo

@Ampar

I bought MacMini G4 in July 2005 and the new ones appeared 2 weeks later. I just bought new MacMini a week ago, so the new MacMini's will be announced anytime now. This is the agreement I have with Apple.

Jul 19, 08 - 02:16 am Comment from: allnblkndl

Remarkably transitory. Let's wait 6 months and see if Apple can still perform -cough- cough.

Jul 19, 08 - 06:02 am Comment from: Ampar

To YoYo:
Thanks! grin

(Please wash your car. We need the rain. wink)

Jul 19, 08 - 06:04 am Comment from: Dave H

The lag in worldwide sales compared to US is down to one major factor, the lack of international Apple Stores. I would like Apple to break out the UK sales figures from EMEA to see if that theory is correct.

Jul 19, 08 - 06:38 am Comment from: @Dave H

Apple EMEA is #1 laptop vendor since 2007 in education sector. And it's ahead margin is actually growing vs #2

From edu sector (students to hi-ed) the rest follows: you keep or tend to keep the hw and OS you have used during your fac years: too much is already there to even thinking about switching.

In the students' sector, having Windows is becoming the tell-sign of un-hip and loser. The 'either you're *in* or *out*' trend moved from the iPod to laptops.

Jul 19, 08 - 08:33 am Comment from: DLMeyer

<Yawn!>
Yeah ... I guess it's time to repeat, yet again, that I expect Apple to manage a 10% share of the US market by the end of the decade. Of course, being an over-educated nerd, I'd better specify that date: the last day of December, 2010. NOT 2009! I guess I should also point out that I'm expecting that ~10% to be for that quarter, not for the previous year. I do expect the 10%+ to be maintained through 2011, though.
Apple already has close to half of its niche market - US consumer owned/purchased PCs costing over $1,000 - and the pressure is there for the growth in that niche to slow. Of course, other niches are opening up - the XServe for SOHO, for example, and sales to non-US consumers. Still, it will be a while before Apple will move above 5% in those larger markets.

Jul 19, 08 - 08:47 am Comment from: @YoYo

Buy a 30" screen too... and a new Tower. In fact, buy one every week. That'll egg Apple on.

Jul 19, 08 - 09:25 am Comment from: Toys

"you keep or tend to keep the hw and OS you have used during your fac years: too much is already there to even thinking about switching."

Which is not true because Apple has always been stronger in education than the real world. Once students get out in the real world they find they need tools not toys and ditch the Mac.

Jul 19, 08 - 09:52 am Comment from: Selective Statistics

"Apple already has close to half of its niche market - US consumer owned/purchased PCs costing over $1,000 - "

Actually there was a 3rd qualifier to that: Sold at Retail.

Why does Apple do so well there? Because almost nobody else sells a $1000+ PC at retail any more. It's like BMW is selling tens of millions of cars for $999, and Mercedes is saying they're winning the luxury car wars because they sell a million or so for $1099.

Jul 19, 08 - 10:03 am Comment from: Sir Gill Bates

"Once students get out in the real world they find they need tools not toys and ditch the Mac."

No, once they 'get out in the real world' they find that most businesses use Windows. They have no choice but to use it.
I'm sure that's impossible for you to comprehend.

Jul 19, 08 - 10:54 am Comment from: Ampar

"Toys"

Holy crap, you SUCK as a troll ! ! !
Was that really your best work?

How incredibly sad!!

Jul 19, 08 - 11:15 am Comment from: Sir Gill Bates

Ampar,

Looks like somebody got up on the wrong side of the bed this morning. Are you feeling OK buddy? You're usually a little more subtle with your comments.

Jul 19, 08 - 11:20 am Comment from: @Stupid Ampar Apple Fanboy

"Holy crap, you SUCK as a troll ! ! !"

Except unfortunately Ampar, what I say is true. Apple has always had a higher share in education than the real world.

What is your stupid fanboy explanation for how all these college grads go out, start using and recommending Macs everywhere in the real world, yet the real world percentages of use are lower than the percentages in college and have been for decades?

Jul 19, 08 - 11:59 am Comment from: Sir Gill Bates

"What is your stupid fanboy explanation for how all these college grads go out, start using and recommending Macs everywhere in the real world, yet the real world percentages of use are lower than the percentages in college and have been for decades?"

It's because of the Republican Party. Those Fascist bastards!

Jul 19, 08 - 12:04 pm Comment from: AAPLguy

troll finally got somebody to pay attention to him. Don't feed the troll.

Jul 19, 08 - 12:20 pm Comment from: Sir Gill Bates

AAPLguy,

Hey, trolls gotta eat too.

Besides, those buffoons are half the fun. Sometimes.

Jul 19, 08 - 01:10 pm Comment from: Cubert

Over 10% by the end of 2009.

Jul 19, 08 - 02:22 pm Comment from: Ampar

"It's because of the Republican Party."

I KNEW it was Karl Rove. Fat, lying bastard.

Jul 19, 08 - 02:55 pm Comment from: Sir Gill Bates

Ampar,

Yes, but that fat, lying bastard sure can rap!

Jul 19, 08 - 03:01 pm Comment from: @Stupid Ampar Apple Fanboy

But back to the question at hand, Ampar how do you explain the decades long pattern of post college drop off in Mac usage?

Jul 19, 08 - 03:32 pm Comment from: alansky

A much more telling statistic, imho, is Apple's share of the "premium PC" market, which a recent study estimated at 80% in the U.S. "Premium PC's" were defined as computers costing over $1000. This is quite a remarkable figure, especially when you consider the tremendous growth in the consumer PC market. As Steve Jobs accurately predicted several years ago, the personal computer is becoming the center of the 21st century digital lifestyle, and Apple is at the center of the cyclone.

Jul 19, 08 - 08:26 pm Comment from: zippy

I agree, one friend just got a new mac and raves about it. Another just got his iphone g3 and loves it, in fact, his wife has a 32g ipod touch and he is getting a new macbook to replace his frustrating pc. the touch and iphone were the gateway to the macbook. Bet this is the case for many windoze users.

Jul 19, 08 - 11:40 pm Comment from: John

There was talk by all the so called experts saying that Apple would close back then. Yet what they didn't realize is that Apple even at that time was larger than McDonald's. Apple even back then was already a large corporation and would not fold that easy. Apple has obviously proven that. Now Apple is leading Dell, Gateway, and many others.

So cheers to those so called experts, maybe they need to go back to school or listen to us Mac people for a change.

Jul 20, 08 - 12:09 am Comment from: Selective Statistics

"A much more telling statistic, imho, is Apple's share of the "premium PC" market, which a recent study estimated at 80% in the U.S. "Premium PC's" were defined as computers costing over $1000."

It was 68% of sold at retail, and very few PCs stocked by retailers are over $999 despite being much more fully featured than more expensive Macs. This is a very hollow victory. Almost all PCs sold at retail cost less than $1000. 68% of hardly anything is still hardly anything.

Jul 20, 08 - 02:13 am Comment from: XC VZVNX

Remarkable, indeed, considering all the problems Apple is experiencing,

http://www.appleinsider.com/articles/08/07/18/iphone_3g_and_2_0_affected_by_buggy_software_sensors_wireless.html

Jul 20, 08 - 07:26 am Comment from: Troll Patrol

"and very few PCs stocked by retailers are over $999 despite being much more fully featured than more expensive Macs."

Links?

"Almost all PCs sold at retail cost less than $1000."

Links?

Otherwise, as suspected, you're full of shit.

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